Marketing Message Horribly Gone Awry

Don’t allow this to happen to your marketing messages!!!!

The English is clear enough to lorry drivers - but the Welsh reads "I am not in the office at the moment. Send any work to be translated."

The English is clear enough to lorry drivers – but the Welsh reads “I am not in the office at the moment. Send any work to be translated.”

When officials asked for the Welsh translation of a road sign, they thought the reply was what they needed.
Unfortunately, the e-mail response to Swansea council said in Welsh: “I am not in the office at the moment. Send any work to be translated”.
So that was what went up under the English version which barred lorries from a road near a supermarket.
“When they’re proofing signs, they should really use someone who speaks Welsh,” said journalist Dylan Iorwerth.
Swansea Council became lost in translation when it was looking to halt heavy goods vehicles using a road near an Asda store in the Morriston area.
All official road signs in Wales are bilingual, so the local authority e-mailed its in-house translation service for the Welsh version of: “No entry for heavy goods vehicles. Residential site only”.
The reply duly came back and officials set the wheels in motion to create the large sign in both languages.

The notice went up and all seemed well – until Welsh speakers began pointing out the embarrassing error.
Welsh-language magazine Golwg was promptly sent photographs of the offending sign by a number of its readers.
Managing editor Mr Iorwerth said: “We’ve been running a series of these pictures over the past months.
“They’re circulating among Welsh speakers because, unfortunately, it’s all too common that things are not just badly translated, but are put together by people who have no idea about the language.
“It’s good to see people trying to translate, but they should really ask for expert help.
“Everything these days seems to be written first in English and then translated.
“Ideally, they should be written separately in both languages.”

A council spokeswoman said: “Our attention was drawn to the mistranslation of a sign at the junction of Clase Road and Pant-y-Blawd Road.

Other confusing signs

“We took it down as soon as we were made aware of it and a correct sign will be re-instated as soon as possible.”
The blunder is not the only time Welsh has been translated incorrectly or put in the wrong place:

  • Cyclists between Cardiff and Penarth in 2006 were left confused by a bilingual road sign telling them they had problems with an “inflamed bladder”.
  • In the same year, a sign for pedestrians in Cardiff reading ‘Look Right’ in English read ‘Look Left’ in Welsh.
  • In 2006, a shared-faith school in Wrexham removed a sign which translated Welsh for staff as “wooden stave”.
  • Football fans at a FA Cup tie between Oldham and Chasetown – two English teams – in 2005 were left scratching their heads after a Welsh-language hoarding was put up along the pitch. It should have gone to a match in Merthyr Tydfil.
  • People living near an Aberdeenshire building site in 2006 were mystified when a sign apologising for the inconvenience was written in Welsh as well as English.

It’s good to see people trying to translate but they should really ask for expert help

There's still time to change the road you're on - Led Zep

There’s still time to change the road you’re on – Led Zep


Hispanic girls face many obstacles to playing sports

Rosa Mendez and her mother share the same first name. In Spanish, it means “pink,” which also happens to be Rosa’s favorite color. She certainly plays it up. She pierced both ears with pink diamonds, she drives around with a pink Rosary hanging from her rearview mirror and she color-coordinates pink Nikes with her school clothes.

Hispanic women and Sports - Soccer or football

Hispanic women and Sports – Soccer or football

But hidden underneath all that girly-ness, her favorite sport — soccer — often leaves her body black and blue with bruises.

She would get so lost in playing the game she loves during her spring season at East High School in Kansas City that sometimes she had no idea how she got so beat up.

Soccer is Rosa’s passion. Or futbol, as it is called in the Mendez living room. In her home, as is the case in many traditional Latino families, futbol isn’t a sport played by girls named after delicate flowers.

“It was my idea to go play,” Rosa says, “but (my parents) would say, ‘Stay here with the kids.’ Because girls shouldn’t be playing aggressive things.”

Rosa is the daughter of a Mexican father who works 12 hours a day and a Nicaraguan mother who works on an assembly line packing boxes with bottles of salad dressing and seasoning salt. She recently completed her junior season — her first high school soccer season — as a goalkeeper for the East Bears varsity team. Largely made up of Latinas (girls of Latin-American or Spanish-speaking descent), East’s roster is similar to those at several other inner-city schools, including Renaissance Academy, Alta Vista Charter High School, Northeast and Harmon, a Kansas City, Kan., high school with a Latino student population of 54 percent.

These are daughters of northern Mexican immigrants, the first or second generation that has come here to build new lives. But while adapting to old-age American traditions, like playing for the home team, these teenage girls sometimes struggle to navigate between their own desire to compete and their family’s cultural customs.

“In the Hispanic community, girls are more likely to do something that we call ‘girly’ or art stuff,” says Antonia Saenz, whose daughter Vanessa played soccer for the Alta Vista Lady Aztecs. “Sports are mostly seen for guys. It’s aggressive. Girls are not looked upon to be strong physically. They’re actually not encouraged to.”

This isn’t simply machismo. Many community leaders suggest there are practical reasons why Latina girls are expected to stay home. Their parents may often work long hours for little pay and live in some of the poorest communities in the city. When a daughter becomes old enough, she is asked to help with the younger siblings in the house or take on a part-time job. So who really has time to play soccer when the family needs the help?

“A couple of girls miss practices because they need to baby-sit,” East co-head coach Mike Somodi says. “It’s unbelievable the things that have priorities. It’s hard to get them in the mode of thinking that (soccer) is important. They want to play…but a lot of them work.”


Rosa gets more than her name from her mother. Her flowing brown hair and a smile that radiates her otherwise sad eyes, she believes, she gets from her mother as well.

“We really get along,” Rosa says. “She knows everything about me.”

But Mrs. Mendez doesn’t always understand this daughter of hers.

She’s perplexed about why Rosa is so faithful to soccer practice and to a team that didn’t win many games. She wonders why Rosa can’t stay home with her three younger siblings.

Hispanic women and Sports - Soccer or football

Hispanic women and Sports – Soccer or football

Instead of coming home after school this spring, Rosa spent five days out of the week with her East Bears. At practice, Rosa would split time barking commands and encouragements, then sacrificing her thin, 5-foot-6 1/2 -inch frame in front of a net while teammates practiced shots.

Midway through the spring season, the Bears’ starting goalkeeper — Zenadia Mendez, Rosa’s older sister — quit the team. East tried to fill the position with another player, and then Rosa got her opportunity during one game when the Bears fell behind 7-0.

“That was my first time ever, and that’s how we finished, trailing 7-0. I didn’t let anything by,” Rosa says proudly. “Nobody wanted to be goalie, so I didn’t want to pressure them to be in it. But then I got to liking it . . . I felt like I was making a difference.”

Yes, Rosa’s a tough one — and everyone on that soccer field knows it.

“During a tournament at Camdenton, she took three shots to her face,” Somodi says. “Knocked her down, but she got back up.”

Mama Mendez doesn’t exactly like her daughter getting slugged in the chops, especially in a losing effort. East lost that tournament game 2-1, by the way.

As she sits in her living room, Rosa’s mother expresses her opinions about her daughter in clear but unconfident English. “I think,” Mendez says slowly, then turns to Rosa for help in finding the right phrase. Rosa listens to her mother, who never sugarcoats her words, and interprets: “I give a lot, but I receive less.”

Rosa’s mother continues, and she needs no help to say…

“She tries very hard, she asks for shoes, she asks for permission to go to practice,” Rosa’s mother says. “And all she gets is bruises. She gets hurt sometimes. She gets frustrated. I’ve been to a couple of games and she lost, so I said, ‘It’s not worth it.’ You get hurt and you lose. Her dad, he feels the same way. But she says: ‘I like it.’ ”


Rosa loves soccer because the game is her escape.

She loves her No. 4 jersey, washing it after every game and delicately hang-drying it for fear that the machine won’t get the wrinkles out just right. She loves being around her teammates, in the back of the bus, cracking jokes on the way to a game. She’d do anything for those girls and one day hopes to get matching soccer tattoos with teammate Brandi Roos.

She caught the soccer passion at a young age. When she wasn’t watching Mexican League games on the living room television, she was tagging along to Sheffield Park to watch her father, Arturo, play goalie on a team made up of friends and family. She remembers watching her father and thinking: I want to play, too.

Now that she’s playing again for the first time in three years, Rosa can’t decide whether it’s the game she loves so much or just the freedom it gives her.

She used to play all the time, in the streets and for a James Elementary school team.

“When in elementary school,” Rosa’s mother says, “she wanted to play and I let her play. I did.”

But as Rosa got older, she took on more responsibilities at home. It is this very role — burgeoning homemaker — that community member Raquel Daldalian has found common among young Latinas. Daldalian points out that not all Latino families can be lumped together, but in her talks with a group of Hispanic girls from Northeast High School, their stories are all too common.

“Generally, the girls in a Latino family are expected to know how to cook and clean; that’s their main objectives,” says Daldalian, a Project Safe Prevention specialist at the Rose Brooks Center. “They are told if they don’t do these things, they won’t find a man. They’re not expected to go to school, and sports are at the bottom of the barrel.”

In Nicaragua, Mendez did not play organized sports, but she enjoyed active days as a little girl. Mendez grew up playing made-up games around her neighborhood that constituted a lot of running and chasing. She smiles when recalling those days, when she was just a girl and the focus of her life was games the neighborhood kids would dream up.

But when her mother moved the family to America, Mendez had to put away her childhood.

Rosa will be 17 soon and, like most typical teenage girls, she cherishes her cell phone and boyfriend. At 17, her mother was working eight-hour days packing tomatoes in Kansas City, Kan.

These days, Rosa is looking forward to her senior year. But at that same age, Rosa’s mother already was a high school dropout. There was no escape with soccer, as there is now for her daughter.

“It wasn’t a sacrifice,” Rosa’s mother says of her five-day-a-week work schedule. “I just had to help my mom.”

She met Arturo Mendez in 1989, and the couple married six months later. They’re raising their six children in the same three-bedroom house on Wheeling Avenue that they’ve lived in since starting a family. Both Mom and Dad want to see their children leave this place and surpass them.

Mrs. Mendez has a simple goal for Rosa — stay in school.

“My husband and I never got to finish school,” Mendez says. “We know how hard it is. …Our jobs depend on how strong we are. Not how smart we are.”

Although Mendez wants the best for her daughter, she is hesitant to follow Rosa’s passion for soccer.

“Sometimes,” Mendez sighs. “I don’t understand.

“If she likes playing soccer and (can) handle school and sports, it’s all right. (But) in my country, I’ve never seen girls in sports. To be honest, I’ve never seen girls with a medal.”


The lack of importance associated with organized sports is evident in the Latinas who do play. Their families often cannot afford to send their children to youth leagues that would develop their skills. As a result, varsity soccer at schools like East and Alta Vista can be a rough sketch of what the game is actually supposed to look like.

Alta Vista coach Greg Brenner, a Mexican American, took over the varsity squad this spring and inherited 17 Latinas. Many of them did not know how to properly kick a soccer ball.

“I saw them play, and they looked like they were playing in slow motion,” Brenner says. “I kind of expected that, ‘Hey, you’re Hispanic. Aren’t you born with a soccer ball attached to you?’ But I worked with a boys team and saw the same thing. Socioeconomics come in … they don’t have time or money to play soccer.”

The reality for Rosa Mendez is that she has better things to be doing right now. She could use the money from her part-time job at Wendy’s to offset some of the expenses of her upcoming senior year. And on her off days, she could find herself watching her three younger siblings run around the house during summer vacation. But she wants to keep playing soccer.

She’s found a street team named Hidalgo and minds the net this summer. When Rosa recently asked her mother whether she could play, this time ¿Por que? (Why?) was not the response.

Her parents have come to understand why Rosa wants to play this game. Even as she struggles to explain the love herself.

“I’m not sure if it’s because of my dad or just the feeling of the game — when you make a goal or when you have the ball and you’re taking it up the field. I don’t know if it’s just being out or, ya know, it’s soccer,” Rosa says. “Everything about soccer. Working as a team. Even in goal, just slapping the ball…it’s probably the adrenaline. Everything.”

Source: Candace Buckner – The Kansas City Star

Georgia Law Enforcement Restrictions on Vehicle Searches

The public is rightfully grateful for strict enforcement of traffic and safety laws, but sometimes cops in Georgia go too far in searching the vehicles they stop.

June 21, 2009 /Hispanic PR News/ — Georgia Law Enforcement: Constitutional Restrictions on Vehicle Searches

Georgia is a beautiful place for a road trip. From piney forests to coastal islands and from rural farms to urban Atlanta, millions of vehicles traverse the state clocking billions of trip miles every year. In this time of a depressed economy and the resulting pressure on public funding, the Georgia State Patrol (GSP), sheriffs and local police departments have their hands full keeping everyone safe. The public is rightfully grateful for strict enforcement of traffic and safety laws, but sometimes cops in Georgia go too far in searching the vehicles they stop.

Vehicle Privacy Rights

The United States Constitution’s Fourth Amendment protects people from unreasonable searches and seizures unless the authorities obtain valid judicial warrants based on probable cause. Federal and Georgia courts recognize that the constitutional right to privacy extends to your vehicle, although the privacy protection in your car is weaker than the right to privacy in your home.

Because cars are mobile and could drive away with important criminal evidence, and because they are highly regulated by the government, courts have held that in certain carefully defined circumstances police are not required to obtain warrants before searching motor vehicles. However, in Georgia police officers have abused these limited exceptions in order to conduct illegal searches of vehicles.

Search Incident to Arrest

The Supreme Court recognizes an exception to the warrant requirement in a search incident to a proper arrest. Basically the search-incident-to-arrest exception as articulated in Chimel v. California allows an officer to search the space within reach of the arrestee — the area within his or her immediate control — for either of two important reasons:

• To prevent the suspect from obtaining a weapon that could harm the arresting officer
• To prevent the arrestee from destroying or concealing evidence

In the 1981 case of New York v. Belton, the Supreme Court analyzed the search-incident-to-arrest exception to the warrant requirement when the person arrested is a driver or passenger of a motor vehicle. The Court looked at whether the lawful search in this circumstance extends to the passenger compartment of the car. The Court reasoned that because things –weapons or evidence — in the passenger compartment could be grabbed by an arrestee and removed from the car, an officer making such an arrest could legally search the inside of the car, including the interior of a container found in the vehicle, without a warrant.

Arizona v. Gant

In April 2009, the US Supreme Court in Arizona v. Gant looked squarely at the Belton rule again, narrowing its reach and giving specific guidance to police about warrantless passenger compartment searches incident to arrest. Gant revisited the Chimel reasoning that an arresting officer could search the area within the immediate control of the arrestee to ensure that he or she could not reach a weapon or interfere with important evidence.

In Gant, the arrested person had been detained for driving with a suspended license, and was safely handcuffed and locked in the back of the squad car while the police searched his automobile without a warrant, finding an illegal drug in a coat in the backseat. Because an arrestee cuffed and locked in another car could not possibly reach into his own passenger compartment, the original reason for the exception to the warrant requirement – the safety of the officer and the preservation of evidence – had evaporated. The court also held that the only legitimate warrantless search in these circumstances is when there is reasonable suspicion of the existence of evidence of the crime for which the person is being arrested.

New Guidance for Police

Gant sends a clear message to Georgia cops and law enforcement across the US: no more “unbridled discretion to rummage at will among a person’s private effects.” If you arrest someone for a traffic offense, you cannot search the car hoping to find drugs or other illegal contraband (unless another exception to the Fourth Amendment’s warrant requirement exists). You may only reasonably look for evidence related to the traffic offense for which you are arresting the car’s occupant.

The decision also gives pointed guidance to Georgia judges. When a defendant has been arrested on a traffic stop, did the cops search the car even after the defendant was removed from physical proximity to the car and could no longer have reached inside the passenger compartment? Was it reasonable for the police to believe the inside of the car could have contained evidence of that traffic offense?

Protect Your Rights

If you were stopped by Georgia law enforcement for a traffic violation and the officer either searched your car after cuffing and removing you from reach of the passenger compartment, or searched the inside of the automobile when there was no reasonable chance of evidence relevant to the traffic violation, that search may have been an unconstitutional violation of your Fourth Amendment rights as interpreted in Gant. Any evidence seized illegally should not be used against you at trial for a drug charge or any other criminal charge.

Be sure to consult with a knowledgeable Georgia criminal defense attorney as soon as possible if you believe you were the victim of an illegal vehicle search. To protect your rights and your liberty, time may be of the essence.
Source: Ross & Pines, LLC

Sprint Lets Soccer Fans Enjoy the Game Now

CONCACAF Gold Cup(TM) series kicks off on July 3 with live streaming and exclusive tournament mobile content available only on the Sprint Now Network(TM)

Mexican Soccer Legend Luis Roberto Alves ‘Zague’ joins Sprint at select games nationally

OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ — Sprint (NYSE: S) — As an official sponsor of the popular 2009 CONCACAF Gold Cup(TM) tournament, Sprint brings soccer fans closer to their favorite sport than ever before with exclusive mobile content, available only on the Sprint Now Network(TM). For the first time, fans can be a part of the action by experiencing full-length live streaming of the games directly on their Sprint TV-capable phones. Through their phones, subscribers will also have front row seats to follow CONCACAF Gold Cup(TM) from the opening game kickoff in Los Angeles to the finals in New York with real-time game updates about their teams playing in the tournament, related news and tournament statistics, among other fun features.

Sprint Lets Soccer Fans Enjoy the Game Now

Sprint Lets Soccer Fans Enjoy the Game Now

Additionally, Sprint has teamed up with one of the most popular Mexican soccer legends, Luis Roberto Alves “Zague”, to provide a one-of-a-kind pre-game experience at select matches in some U.S. cities.

“Soccer is a way of life, not only for me but for all fans. It’s so exciting to see how Sprint has created the perfect synergy between sports and technology,” Zague said. “As a former soccer player, I am thankful to join a partnership where soccer fans are able to stay connected to the game by receiving up-to-the-minute information.”

At the games, fans can visit Sprint Mobile Experience to try firsthand how easy it is to enjoy real-time matches on the go on a wide range of Sprint phones.

Exclusive Sprint CONCACAF Gold Cup(TM) content

Developed in partnership with Univision Movil, only Sprint subscribers will have exclusive access to CONCACAF Gold Cup(TM) on their phones. Subscribers can visit on their mobile phones to enjoy:

— Live streaming of full-length games available for the first time ever on mobile devices

    -- Video highlights of goals, top plays and commentary! (1)
    -- Text alerts for results, game reminders and the latest team news
    -- Breaking news, photo galleries and TV schedules
    -- Ringers, screensavers and fight songs

“With the CONCACAF Gold Cup(TM), Sprint continues its commitment in solidifying partnerships that ignite our Hispanic subscribers’ passions, like soccer,” explained Kymber Umana, Hispanic marketing manager for Sprint. “Our ability to give our customers exclusive tournament content directly on their Sprint mobile phone is a sure bet that they will never miss a part of the CONCACAF Gold Cup(TM) action this summer.”

Finally, Sprint’s sponsorship includes a national television spot during Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted online creative banners on soccer and social networking sites and a website, Sprint pays tribute to soccer fans with an exciting and humorous commercial titled, “‘Life or Futbol’, with Sprint you can have both,” that can be seen via a 30-second TV spot featuring the Sprint exclusive Samsung Instinct(R) s30(TM)(2). Existing customers will also receive informative newsletters and emails detailing exclusive content available on the most popular Sprint phones.

For more information about the CONCACAF Gold Cup(TM) tournament and to get a list of all the upcoming games, visit Visit to learn about Sprint exclusive content available to subscribers.
Source: Sprint

Hispanic Business Magazine Announces 500 Largest U.S. Hispanic-owned Companies

SANTA BARBARA, Calif., June 29 /PRNewswire/ — The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States.

The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for the directory totaled $36.15 billion, a slight increase from 2008, which totaled $36.10 billion. A searchable directory of the 2009 Hispanic Business 500 is available now on the magazine’s companion web site,

For the third straight year, the HB 500’s top-ranked company was the aptly named Brightstar, a global telecom wholesaler. Though the company posted a dip in revenue of 2.35 percent, it still managed to bring in $3.6 billion.

The surprising bright spot of this year’s list was the financial sector, which posted an impressive 17.2 percent boost in revenues. Pan-American Life Insurance Co. of New Orleans was among the successful businesses in this category, showing an 11 percent gain in revenue over the previous year, as well as a healthy 6 percent profit.

Companies included in the 500 must show at least 51 percent ownership by Hispanic U.S. citizens and must maintain headquarters in one of the 50 states or Washington, D.C. Principals must be U.S. citizens.

For more information, go to

About Hispanic Business Media

For 30 years Hispanic Business Media has been the authoritative source for the latest trends, research and reporting on the growth of the U.S. Hispanic consumer market and the Hispanic enterprise and professional sectors.

Hispanic Business Media properties provide innovative branding and targeted marketing solutions across multiple platforms:

— Award-winning print editorial via Hispanic Business Magazine, which provides readers in the United States and around the world with the most relevant and data-driven news on the U.S. Hispanic economy. — Fresh, real-time online content and interaction via The site specializes in b2b daily news, branded content from Hispanic Business magazine, original postings by writers and some user-generated content. — Hispanic Business Events, which feature and draw the nation’s most affluent and influential Hispanic leaders. Examples include the Hispanic Business magazine EOY Awards for entrepreneurial excellence; the CEO Capital Markets Roundtable; and the Woman of the Year (WOY) Awards. — Unique data reports on the U.S. Hispanic sector developed by HispanTelligence, the research arm of Hispanic Business Media. — Diversity recruiting and development services from

HispanicBusiness magazine,, Hispanic Business magazine EOY, and HispanTelligence are registered trademarks of Hispanic Business Inc. 2008 Hispanic Business Inc. All rights reserved. Hispanic Business Media

Web Site:

ya es hora Campaign Calls for Complete Count of Latinos | 2010 Census

Campaign Calls for the Confirmation of Dr. Robert Groves to lead Census Bureau

ya es hora Campaign Calls for Complete Count of Latinos and Immigrants in the 2010 Census

LOS ANGELES, June 26 /PRNewswire-USNewswire/ — At a press conference today, the partners of the historic ya es hora !HAGASE CONTAR! (It’s Time, Make Yourself Count!) Campaign urged the Latino community to participate in the 2010 Census. In addition to announcing new partners, the campaign called for the confirmation of Robert Groves to head the U.S. Census Bureau, and condemned the efforts of a small group of organizations calling for a boycott of the enumeration as a strategy to achieve comprehensive immigration reform.

“The partners in the ya es hora !HAGASE CONTAR! Campaign are committed to ensuring a full count in the 2010 Census,” said Texas State Representative Rafael Anchia, Chairman of the NALEO Educational Fund. “This is only possible if we have the continued support of partner organizations across the country as well as leadership at the Census Bureau and the full support of everyone in the Latino community.”

“A full count of the Latino population will help Latinos build a better future for their families,” said Dr. Jesse Miranda, CEO of the National Hispanic Christian Leadership Conference (NHCLC). “A full count is critical for the continued economic and political progress of the Latino community. An undercount of the Latino community will do serious damage to our families and our neighborhoods. By diminishing the representation of newcomers in our democracy, an undercount will also undermine efforts to achieve comprehensive immigration reform. Encouraging anyone not to participate in the Census is simply wrong.”

The U.S. Constitution requires a full count of all residents of the United States, including immigrants. Census statistics determine reapportionment and political representation, and are also used for allocating federal funding for many social and economic programs that benefit the Latino community and the entire country. Additionally, Census data are used for the enforcement of civil rights and anti-discrimination laws, including the Voting Rights Act.

The ya es hora, !HAGASE CONTAR! Campaign will focus on promoting the importance of the Census, educating individuals about filling out their Census forms and encouraging households to mail back their responses once they complete their forms. This phase of the coalition’s work builds on the success of the ya es hora !Ciudadania!Campaign of 2007, in which 1.4 million Legal Permanent Residents (LPRs) applied for U.S. citizenship, and the success of the ya es hora !Ve y Vota! Campaign of 2008, in which a record 9.7 million Latinos exercised their right to vote in the presidential election.

The ya es hora !HAGASE CONTAR! Campaign is a coalition of national and local Latino organizations and Spanish-language media working to inform and motivate the nearly 50 million U.S. Latinos to fully participate in the 2010 Census. The campaign is lead by national partners, including the Dominican American National Roundtable, League of United Latin American Citizens, Mi Familia Vota Education Fund, NALEO Educational Fund, National Council of La Raza, Service Employees International Union, and media companies EntravisionimpreMedia, and Univision, and includes organizational partners at the national, state, and local levels.

In recent weeks, a growing list of organizations have joined the campaign, including: Comunidad Presbiteriana HispanaEl Pozo de Jacob / The Jacob’s Well; Hispanic Association of Colleges and Universities (HACU); The Hispanic Federation; Hispanic National Bar Association (HNBA); Congressional Hispanic Caucus Institute (CHCI); Hispanic Mega Church Association; National Hispanic Pentecostal Congress; Jesse Miranda Center for Hispanic Leadership; Independent Sector; Latino Justice/Puerto Rican Legal Defense and Educational Fund; League of Women Voters USA; Leadership Conference on Civil Rights (LCCR); Mexican American Legal Defense & Educational Fund (MALDEF); National Association of Evangelicals; National Association of Hispanic Publications (NAHP); National Hispanic Christian Leadership Conference; National Hispanic Foundation for the Arts (NHFA); National Hispanic Media Coalition (NHMC); National Latina Institute on Reproductive Health; National Puerto Rican Coalition, Inc. (NPRC); Colorado Immigrant Rights (CIRC); Consejo Nacional De Organizaciones Comunitarias(CBO); Connecticut Puerto Rican Forum Inc.; Diocesan Migrant & Refugee Services Inc.; Los Angeles City College-Workforce Development; Los Angeles Southwest College-Bridges to Success; Pasadena City College-Community Education Center; S.O.S. Immigration International; The Idaho Community Action Network; International Institute; Unity For Dignity; Mexican American Opportunity Foundation; UFW Foundation; The Illinois Coalition for Immigrant & Refugee Rights; Latina Initiative; Intercambio de Comunidades; The Latin American Coalition; Tenants and Workers United; Hermandad Mexicana Nacional Oxnard; Hermandad Mexicana Nacional East Los Angeles; Hermandad Mexicana Nacional Fontana; Hermandad Mexicana Nacional Palmdale; Hermandad Mexicana Nacional Pacoima; LA Voice/PICO; Alliance for a Better Community; Mayor of Miami, Manny Diaz; Hispanic Unity, Miami; Organizacion Hondurena Integrada; Minnesota Council of Nonprofits; Contra Costa Faith Works!; Hispanic Women’s Organization ofArkansas; Mexican American Commission of Nebraska; Colombo Americans for Action.

About the ya es hora Campaign

The ya es hora campaign is the largest and most comprehensive non-partisan effort to incorporate Latinos as full participants in the American political process. The campaign had a dramatic impact on naturalization rates and spurred record Latino turnout in the 2008 presidential election.
Source: The Ya es Hora Campaign

Renter affordability worsens over the decade

The financial plight of the nation’s 34 million renters has deteriorated rapidly since the beginning of the decade, yet they are rarely included in conversations about housing affordability.

Renter affordability worsens over the decade

Renter affordability worsens over the decade

Half of all renters now spend at least 30 percent of their before-tax income on rent and utility payments, that’s up from about 40 percent in 2000, according to an analysis by the Associated Press. One in four shell out more than half of their income to cover those expenses, up from one in five.

And the AP’s analysis of census data through 2007, the latest available, doesn’t include the effects of the recession, which hammer renters harder than homeowners. Tough economic times also disproportionately affect minorities and the less educated — both groups are more likely to be financially burdened renters.

“In the next year or so, we’re going to see growing numbers of people who are literally homeless because they can’t afford their own home,” said Sheila Crowley, the president and CEO of the National Low Income Housing Coalition.

The median rent, including utilities, rose 7 percent to $775 between 2000 and 2007. But the increase felt worse because renters saw their median income drop 7 percent to $29,000 during that time.

After paying the landlord, what’s left for severely cost-burdened renters is a scant amount for the other basics of living like food, health care and clothing. Forget luxuries like transportation, retirement accounts, let alone a down payment on a house.

“They sacrifice basic household stuff you and I take for granted like hygiene products and detergent. Money for laundry,” said Cicely Dove, the director family housing at Crossroads, an emergency housing shelter in Providence, R.I.

Government funding for renter assistance has been stagnant since 2000. At the same time, the number of affordable apartments has been shrinking and the cost of building new ones rarely pencils out.

During the past six years, about 3 million affordable apartments were destroyed, converted to for-sale condos or upgraded to higher-priced rental units, according to census data released this week.

The waiting lists for Housing Choice vouchers, formerly known as Section 8, are years long in many cities. The program currently serves 2 million families. Renters in this program put 30 percent of their income to rent and the voucher makes up the difference. As the economy worsens, voucher recipients are contributing less money. The program must make up the difference, which means reducing the number of new recipients, said Donna White, spokeswoman at the Housing and Urban Development Department. Fewer are moving onto self-sufficiency too, White said.

The federal Low Income Housing Tax Credit, which encourages developers to build affordable housing, has little funding because investors who buy these tax credits have disappeared, said Eric Belsky, executive director of Harvard University’s Joint Center for Housing Studies.

The National Housing Trust Fund created last July to increase the supply of affordable housing remains empty. Funds were supposed to come from Fannie Mae and Freddie Mac, but the government seized control of the companies five weeks later and have so far pumped $85 billion into them to keep them afloat.

“The problems here are costly to address. We’re going to see it get worse and create more hardships with renters spending less on pensions, savings and health care,” Belsky said. “These things cost us down the road.”

Hints of hope, however, are emerging as the country moves away from the homeownership mantra and recasts its housing priorities. President Barack Obama’s recent budget includes $1 billion for the National Housing Trust Fund and another $1.6 billion for 200,000 new housing vouchers.

But housing experts say that is nowhere enough to make a dent in the problem:

Sixty percent of single parents and senior citizens who rent spend at least 30 percent of their income on housing costs, while a third pay at least half.

Blacks and Hispanics face similar challenges. The unemployment rates for blacks and Hispanics are both outpacing the national rate and 30 percent of black renters and 27 percent of Hispanic renters spend half or more of their income on housing. This is happening at the same time that the foreclosure crisis batters these two groups the most.

Indiana is the least affordable for black renters, where 43 percent pay at least half their income to housing expenses. And a third of Hispanic renters in Massachusetts spend 50 percent of their income on rent and utilities, the worst showing in the country for Hispanics.

The least affordable areas for renters are the deep South, the once red-hot housing states like California and Florida, and the beleaguered Midwest manufacturing states. But places like Hawaii and Vermont also rank high on the list.

Now the recession adds another obstacle.

The unemployment rate shot up to a 25-year high of 9.4 percent in May, but that percentage is even higher for those without a high school degree — almost 16 percent — and who are more likely to be renters. They predominantly work in service industries, clearing restaurant tables, cleaning homes and offices and taking care of children and elderly parents.

“We’re talking about the person who makes your latte in the morning,” said Crowley of the National Low Income Housing Coalition.

People cope with these housing situations by crowding in with family or friends or living in substandard housing or in dangerous neighborhoods. Others flock to shelters, and, in the worst cases, they sleep on the streets. For those who strain to make the rent, they are often one medical bill or car repair away from homelessness.

If affordability issues facing renters aren’t addressed, there will be social and economic consequences. Children of low-income renters who are forced to move multiple times usually fall behind in school, and later replace their parents as low-income renters. These renters will drag the nation as it faces other costly issues like Social Security, health care, ongoing wars and repairing a broken economy.

“In the long run, a society that doesn’t attend to fundamental human needs won’t succeed,” Crowley said.

We all have a stake in it.

wise quote

wise quote

Source: San Francisco Chronicle – AP – By J.W. ELPHINSTONE, AP Real Estate Writer


Hispanic Christian leaders organizing boycott of census

Some Hispanic Christian leaders say they’ve waited too long for immigration reform so they are taking a controversial step — they want illegal immigrants to boycott Census 2010.

Census 2010 and Hispanics - Hispanic Christian leaders organizing boycott of census

Census 2010 and Hispanics – Hispanic Christian leaders organizing boycott of census

The leaders are asking illegal immigrants not to fill out census questionnaires when they are sent to homes nationwide, said the Rev. Miguel Rivera, chairman of the National Coalition of Latino Clergy & Christian Leaders, a Washington, D.C.-based group organizing the boycott. Boycott proponents are pushing the effort in several states including Texas and California.
“To us it is a moral issue,” said the Rev. Dr. David Guel of Houston, who sits on the executive committee of the group, which represents 20,000 Hispanic churches nationwide.

Rivera said the boycott will bring attention to the need to legalize the estimated 12 million people living and working in the United States without status. He said their cause is a human-rights issue that affects many undocumented church members and pastors.

“Once there is a legal path for citizenship, then undocumented immigrants will become citizens and have a right to vote,” Rivera said in a telephone interview.

But U.S. census officials said the boycott could hurt Hispanics.

Census data is used to determine federal funding for an area and seats for the U.S. House and can boost jobs.

The League of United Latin American Citizens has been countering the boycott by stressing the need for Hispanics to be counted through an information campaign called Ya Es Hora Hagase Contar! or It Is Time to Make Yourself Count.

Gabriel Sanchez, the Dallas regional director for the Census Bureau, said Hispanics are a growing demographic.

“This is the way to get recognized in the United States,” Sanchez said. “Any call for anybody to not participate is doing them, their cause and their country a disservice.”

Some companies use the data to determine where to open a plant, and some governments use it to place job-training programs, Sanchez said.

“If there is something that everyone should participate in, it is the census,” Sanchez said. “Our goal is to count everybody.”

Education called key

Sanchez said the best way to fight the boycott is education.

By the time people begin receiving census questionnaires next spring, Sanchez said, he wants the Hispanic community to be comfortable with the 10 questions asked, including how many people live in a household on April 1 and whether they live in a house, apartment or mobile home.

Sanchez stressed that no questions ask about immigration status, Social Security numbers or credit cards.

“It doesn’t ask for anything that can hurt you,” Sanchez said. “It only asks for things that can help you.”

Boycott advocates said fears exist in the Hispanic immigrant community that data will be compiled and sent to immigration authorities or Homeland Security officials.

“All census data is confidential by law,” Sanchez said, explaining that the names are taken off, data compiled and published in statistical form so no one can be identified. “No one can see the data, not even the president.”

Praying for reform

Boycott advocates lament what they call the broken promise of immigration reform. These proponents said they believe that President George W. Bush would have made good on the immigration reform promise if he hadn’t been diverted by 9-11.

“We are praying it will pass this year,” said Eli Rodriguez, coordinator of the Hispanic Baptist Convocation of the Laity in Dallas. “Amen! Every church in Texas and the United States is praying that will happen.”

A recent White House meeting on immigration was a beginning, but boycott advocates said they must push forward with the effort to gain momentum.

They said that only with bipartisan support will reform happen. They said they want President Barack Obama to make good on his promise and for Republicans leaders to ignore polls that favor anti-immigrant measures.

So far the boycott effort is garnering the group media attention. If the boycott puts at stake federal dollars or congressional representation, then it is a small cost compared with the rights of the undocumented, Rodriguez and Rivera said.

“We know the problems, the conflicts, the anxiety that our undocumented people are experiencing,” Rivera said. “We know what we are talking about. That’s why we need to bring radical action.”

Census 2010

The Census is required by the Constitution. Every 10 years, the federal government counts the people in the United States. Data from questionnaires is used to apportion seats in the U.S. House. The data is also used to distribute more than $300 billion federal funds each year.

Questionnaires will be sent out in the spring.

Bilingual questionnaires will be sent to about 13 million households.

Advertising about the census will be presented in 28 languages nationwide. The Census Bureau will have assistance available in 51 languages.

About Census 2010:

About the National Coalition of Latino Clergy & Christian Leaders:

About the League of United Latin American Citizens:

Source: Star-Telegram – By Diane Smith

sarcasm quote

too funny

Hispanics Face Discrimination Even Among Their Own

When Hiring, Look at Talent not Surface Features

I often receive phone calls from advertising colleagues who are looking to add Latino talent to their teams. The caller might own or work for a Hispanic market agency, or a multicultural agency or a general-market agency. He might be a headhunter hired to work with any of these agency types. In most cases, the request is simply about who I know that is talented, easy to work with and has all the right skill sets. However, in some cases, certain biases rear their ugly heads. I’m asked questions that have no business being asked in this day and age. At a time when jobs are hard to find, it pains me to believe that there are worthy candidates being passed over because of:

It's more important to be NICE

It’s more important to be NICE

Skin Color: General-market agencies are often criticized for the lack of diversity within their ranks and, in many cases, they certainly should be. But if truth be told, there are U.S. Hispanic agencies whose staff photos simply do not reflect the diversity of the U.S. Hispanic population as a whole. Black Hispanics have historically found it difficult to find acceptance within some Hispanic circles. The same holds true for the more brown-skinned Mexican-Americans or those who self-define as chicanos. Occasionally, the white, blond, blue-eyed Hispanic will also lose out on a job opportunity because he doesn’t fulfill the agencies expectations of what a Hispanic is, particularly when general-market agencies are trying to hire window dressing to check off a diversity box or create the illusion of having a Hispanic competency in-house.

Social Status: Often U.S.-born Latinos, and particularly those of Mexican descent, are judged based upon their parents’ social status, regardless of what the candidate’s U.S. social reality is. This stems from country-of-origin practices that prioritize a more European-influenced presentation skewing toward lighter hair, lighter eyes, lighter skin and a facial bone structure that does not shout “indigenous” (or doesn’t bear “la mancha de platano” as a friend of mine used to say). I know that there are Latinos in hiring positions that will rule out candidates because they remind them of the maids and cleaning ladies that were a part of their foreign-born reality. I know there are non-Latinos that will do the same based on their U.S.-born frame of reference. While the hiring of foreign-born Latinos from Argentina, Colombia and other South American countries is often discussed in terms of the need for better language skills, there are most definitely other factors, including social status, that in some agencies make a U.S.-born Latino a less desirable hire.

Accents: Of course no one is going to hire someone who can’t make themselves understood to an English-only customer base, unless the role does not require direct client contact. However, there are any number of accented Latinos who not only can make themselves understood, but also can out-think and outperform some of their non-accented co-workers. Nonetheless, over the past six months, I have received at least two calls from general-market colleagues about creative positions they were seeking to fill. And in both cases they were hoping I knew someone who “didn’t have an accent” because they didn’t feel their clients would be comfortable. On the flip side, I’ve seen clients fall head over heels in love with accented Latino creatives, deeming them to be somehow more authentic because of their accent. Sometimes the adoration is warranted because the quality of the work is that good — accent or not. But frankly, I’ve seen really poor work get pitched by heavily accented old-school salesmen and get approved because of the illusion of authenticity and therefore the implied expertise that the accent created. Perhaps worse off than the accented creative is the accented account person, who is often not considered client-worthy regardless of intellect and ability to write, present and handle the requirements of the job.

I have always found the hiring process to be complex. Resumes get screened and, no matter how free of bias one believes themselves to be, perceptions get formed based on names, colleges, who-knows-who in common, and a myriad of other pieces of information. All that before the person ever walks in the door. Then there’s the voice on the answering machine, the grammar in the e-mail and the first impression when they do finally walk in and shake your hand. Even the handshake sends its own message of strength or weakness, confidence or insecurity.

We are none of us perfect. That said, we still owe it to ourselves and each other to work at being fair and impartial. We must leave our prejudices and personal preferences at the door.

I know that every job candidate turned down for a position could cry foul regardless of ethnic or racial background. Maybe it’s age or gender. Maybe it’s the cologne he wears. Who knows? But the fact is that for Latino job candidates trying to deal with the day-to-day realities of the advertising and marketing industries (including the multicultural and U.S. Hispanic advertising agencies), there are subtle and not so subtle forms of discrimination that often go undetected or are rarely acknowledged or discussed. If putting it out there helps one person go from unemployed to employed during these most difficult of times, this blog will have served its purpose.

Managers' Hiring Practices Vary By Race, Ethnicity Says University of Miami Study
Consumer Searches on Life Insurance Climb
Hispanics Face Discrimination Even Among Their Own

Source: Rochelle Newman-Carrasco – Hispanics Face Discrimination Even Among Their Own

New National Poll Reveals Economic Abuse Defined Differently on Main Street than Wall Street

I believe the research should have included at least 15% Hispanic respondents in order to mirror the breakdown of the current U.S. population according to the U.S. Census but interesting results nonetheless:

The Allstate Foundation responds with new financial curriculum for abuse survivors

NORTHBROOK, Ill., June 23 /PRNewswire/ — While 70 percent of Americans know people who are or have been victims of domestic violence, nearly the same percentage of Americans fail to see a connection between domestic violence and “economic abuse,” according to a new national poll released by The Allstate Foundation.

Economic abuse is a tactic commonly used by abusers to control their victims’ finances and prevent them from leaving a dangerous relationship. However, the survey also revealed nearly eight out of 10 Americans link economic abuse to Wall Street woes or irresponsible spending.

“Many people associate domestic violence with physical cuts and bruises, but bruises on your credit score and being cut off from access to money create lasting scars that make it hard, if not impossible, for abuse victims to recover,” said Jennifer Kuhn, manager of the Economics Against Abuse Program at The Allstate Foundation. “For victims of domestic violence, economic abuse is much more personal – and dangerous.”

To better educate Americans about this often overlooked aspect of domestic violence, The Allstate Foundation provides the following signs to recognize economic abuse:

  • Taking money, credit card or property from a partner without their permission
  • Racking up debt without a partner’s knowledge
  • Purposely ruining a partner’s credit score
  • Forbidding a partner from earning money or attending school
  • Being forced by a partner to hand over paychecks
  • Cancelling insurance or credit cards without the partner’s knowledge
  • Harassing a partner at work to negatively impact a job

“A downturn in the economy impacts us all, but it disproportionately impacts the most vulnerable members of society, including domestic violence survivors,” said Rene Renick, director of programs and operations at The National Network to End Domestic Violence (NNEDV). “Now more than ever it’s important that domestic violence survivors build economic skills to overcome financial instability, a major barrier to escape and stay out of an abusive situation.”

The Allstate Foundation, in partnership with NNEDV, recently developed a Financial Empowerment Curriculum to help victims achieve financial independence. The Financial Empowerment Curriculum includes financial tools and information designed to enable survivors of domestic abuse to fully understand their financial circumstances, as well as engage in short-term and long-term planning (e.g., budgeting tools, step-by-step planners, tips, etc.) to accomplish their personal goals.

“Our goal is to raise awareness about how economic empowerment can lead to a safe and financially secure future,” said Kuhn. “With resources like the Financial Empowerment Curriculum, we’re providing tools to domestic violence survivors and others who may need financial guidance in these tough economic times.”

The user-friendly curriculum is available in a variety of formats, including hard copy, Spanish-language, DVD and downloadable versions at > Also available are e-learning modules to help people of all incomes and earning power work toward long-term economic empowerment.

Other national survey findings include:

  • More than three-quarters of Americans (76 percent) believe the poor economy has made it more difficult for victims of domestic violence, and two-thirds (66 percent) believe it has caused an increase in domestic violence.
  • 44 percent say the most difficult barrier to leaving an abusive relationship is financial security.
  • Almost 60 percent of Americans don’t see a connection between harassing a partner at work and economic abuse, even if it may cost the victim their job and ultimately limiting income.

About the National Poll

The Allstate Foundation “Crisis: Economics and Domestic Violence” poll was a nationwide telephone survey of 708 Americans conducted in May 2009 by Murphy Marketing Research. The survey sample was generated by random digit dialing and represents a margin of error of +/- 3.7 percentage points. The survey sample was designed to closely mirror the breakdown of the current U.S. population with 10 percent African-American and 10 percent Hispanic respondents. For the full survey results, please visit

About The Allstate Foundation

Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation. Allstate and The Allstate Foundation sponsor community initiatives to promote “safe and vital communities”; “tolerance, inclusion, and diversity”; and “economic empowerment.” The Allstate Foundation believes in the financial potential of every individual and in helping America’s families achieve their American dream.

About the Economics Against Abuse Program

The Allstate Foundation Economics Against Abuse Program helps domestic violence survivors build their financial independence to get free and stay free from abuse. Seeing a significant gap in resources for programs designed to assist survivors with the economic challenges that they face, The Allstate Foundation took action and partnered with the National Network to End Domestic Violence to create a comprehensive program. Economics Against Abuseprovides resources, funds direct services and spreads the word on how to empower those touched by domestic and economic abuse. For more information and to find out how to help, visit
Source: The Allstate Foundation