Body language meaning in Colombia

Today we will discover the body language meaning in Colombia

  • Colombian women will often substitute the gesture of holding forearms for a handshake.
  • Men shake hands with direct eye contact.
  • Once a friendship has developed, greetings become warmer and a lot more hands on –  men will embrace and pat each other on the shoulder (known as an “abrazo”) and women kiss once on the right cheek.
  • If you are visiting on business and happen to tour a factory, it is polite to shake hands with those workers nearest you.
  • Etiquette and propriety are important that is why these Colombian girls sit up very straight! - Body language meaning in Colombia

    Etiquette and propriety are important that is why these Colombian girls sit up very straight! – Body language meaning in Colombia

    Etiquette and propriety are important in Colombia, therefore, avoid placing your feet on a table or other piece of furniture, and avoid yawning in public and eating on the streets.

  • Tapping the underside of the elbow with the fingers of the other hand suggests that someone is ‘stingy.’
  • To indicate that you have finished eating, place the knife and fork horizontally across the plate.
  • Hands should be kept visible when eating.
  • Resting elbows on the table is considered bad manners.
  • Women visitors should be especially sensitive about making any glance or gesture that might be considered flirtatious.
  • Colombians are termed as ‘indirect communicators’ – this means there is more information within body language and context rather than the words, i.e. if you ask someone to do something and they reply ‘I will have to see’, it would be up to you to read their body language and realize that they can not do it.
do your thing

do your thing

The meaning of gestures Puerto Rico

The meaning of gestures Puerto Rico

The meaning of gestures Puerto Rico

The next country and second on the series of understanding body language and Hispanic culture.

The meaning of gestures Puerto Rico

  • As in most Latin countries, people tend to stand close to one another in any social or even business setting. This relates to a different perspective on ‘personal space,’ with North Americans and many Europeans believing that people should stand about an arm’s length from one another. If you tend to move away from a Latin first, it could be considered as offensive or insulting.
  • Men tend to smile and stare at women, which is considered acceptable, but the reverse is not.
  • Puerto Ricans tend to interrupt each other frequently and are not upset when this occurs.
  • If someone wiggles their nose, it probably means he or she is saying ‘What’s going on here?’
  • You will hear restaurant patrons signal for waiters by making a ‘psssst’ sound.

We hope you enjoyed from the meaning of gestures Puerto Rico and feel free to send us a comment if you know more of these gestures that belong only to Puerto Rico. 🙂


confidence quote

Photo courtesy: Ballet Majestad Negra of Piñones at the city of Loíza, Puerto Rico

Body language: the meaning of gestures in Mexico

Gestures in Mexico

Gestures in Mexico

Body language is an important part of the communication process. Noticing the signals that people send out with their body language is a very useful social skill. All who specialize in research, grassroots marketing, community outreach, event marketing understand that body language is a key body of knowledge to have.

This is the first of a Hispanic culture series on body language and gestures in Latin American countries.

The meaning of gestures in Mexico

  • A warm, somewhat soft handshake is the customary greeting among both men and women. Men should let the woman make the first move toward handshaking. After the second or third meeting, Mexican men may begin with or add the abrazo, the embrace along with a few pats on the back. Women friends will embrace lightly and pretend to kiss a cheek.
  • In some areas of Mexico, you may encounter an unusual addition to the handshake where, after gripping the palm, the two people slide their hands upward to grasp each other’s thumbs.
  • Many Mexicans are ‘touch oriented.’ This means they may linger over a handshake, they may touch the forearm or elbow, or they may even casually finger the lapel of the other person’s suit. All these touches merely signify a willingness to be friendly nothing more.
  • If a man stands with his hands on his hips, it suggests hostility.
  • Deference is shown to the elderly, so give way to them in public and don’t object if they are waited on first.
  • Never visit churches or religious sites while wearing shorts, tank tops, or cut-off shirts or shorts.
  • The national drink in Mexico is tequila. To drink it properly, here is the procedure: place a pinch of salt in the depression of your left hand between thumb and forefinger; then lick the salt and quickly take a drink of tequila; follow this by sucking on a lime wedge.
  • You can call attention to yourself or call a waiter by lifting your hand above your head or maybe a bit lower with the index finger extended upwards and adding a “Pssst!” or “Pshhh!” sound. This is not considered rude and it also applies to other cultures such as Haiti, Argentina, and Spain.
  • Patience is important; avoid showing anger if and when you encounter delays or interruptions.
people may not tell you how they feel about you but they always show you

people may not tell you how they feel about you but they always show you

National Latino Leader? The Job Is Open

Voter Turnout Increases by 5 Million in 2008 Presidential Election, U.S. Census Bureau Reports

Voter Turnout Increases by 5 Million in 2008 Presidential Election, U.S. Census Bureau Reports

The Pew Hispanic Center, a project of the Pew Research Center, has released a new report on national Latino leaders. The findings indicate that, by their own reckoning, Latinos living in the United States do not have a national leader. When asked in an open-ended question to name the person they consider “the most important Latino leader in the country today,” nearly two-thirds (64%) of Latino respondents said they did not know. An additional 10% said “no one.”

These findings emerge from the 2010 National Survey of Latinos, a bilingual national survey of 1,375 Hispanic adults conducted prior to this month’s mid-term elections by the Pew Hispanic Center, a project of the Pew Research Center.

The most frequently named individual was Sonia Sotomayor, appointed last year to the U.S. Supreme Court. Some 7% of respondents said she is the most important Latino leader in the country. U.S. Rep. Luis Gutierrez (D-Ill.) of Chicago is next at 5%. Los Angeles Mayor Antonio Villaraigosa draws 3%, and Jorge Ramos, an anchor on Noticiero Univision, the national evening news program on the Spanish-language television network Univision, drew 2%.

No one else was named by more than 1% of respondents in the 2010 National Survey of Latinos conducted August 17 through September 19, 2010, by landline and cellular telephone.

The margin of error for the full sample is plus or minus 3.3 percentage points at the 95% confidence level. For a full description of the survey methodology, see Appendix A at

In the November 2, 2010 elections, three Hispanics, all of them Republican, were elected to top statewide offices: Marco Rubio won a U.S. Senate seat in Florida, Brian Sandoval was elected governor of Nevada, and Susana Martinez was elected governor of New Mexico.

The prominence of these offices conceivably could provide platforms from which any of the three could emerge as national Latino leaders, but to do so they would have to overcome some strong partisan head winds. Nationwide, Latinos supported Democratic candidates for the U.S. House this month by a wide margin, according to the National Election Pool’s national exit poll—continuing a pattern of strong Latino support for Democrats that has persisted in recent elections (Lopez, 2010).

At 47 million strong, Latinos are the nation’s largest minority group, constituting more than 15% of the U.S. population. As a group, they feel increasingly targeted by ethnic bias. More than six-in-ten (61%) say that discrimination against Latinos is “a major problem” that prevents members of their ethnic group from succeeding in America (Lopez, Morin and Taylor, 2010), up from 47% who felt this way in 2002 (Pew Hispanic Center, 2002).

At various times in American history, groups that have felt aggrieved have rallied behind leaders who championed their cause—be it a Susan B. Anthony, who led the women’s suffrage movement in the late 19th century, or a Rev. Martin Luther King, Jr., who led the civil rights movement in the mid 20th century. From the 1960s through the 1980s, Cesar Chavez, co-founder of the United Farm Workers of America (UFW), played a similar role for Latinos, who at the time were a much smaller share of the U.S. population than they are now.

But there are often times when groups—be they ethnic, racial or political—do not have easily identifiable leaders. For example, in a national survey conducted after this month’s mid-term elections, when Americans were asked who they think of as the leader of the Republican Party these days, more than half (51%) said they don’t know and 14% said that “nobody” leads the party (Pew Research Center for the People & the Press, 2010).

Today, not only are most Latinos unable to name anyone they consider a national leader, but many see divisions within the Latino community between the native-born and foreign-born. About half (45%) say they believe that immigrant Latinos and native-born Latinos are working together to achieve common political goals, but a nearly identical share (46%) say they do not believe these two groups are working together (Lopez, Morin and Taylor, 2010). Both the native born3 (who comprise 47% of the adult population of Latinos) and the foreign born (who comprise 53%) are also roughly equally divided on this question

Searching for a Latino Leader: Prominent Latinos & Leadership

The survey explored the subject of leadership in the Latino community in two different ways. The first was to present an open-ended question in which respondents were asked: “In your opinion, who is the most important Latino leader in the country today?” As reported above, nearly two-thirds said they did not know, and an additional one-in-ten said “no one.”

Later in the survey, respondents were presented with the names of eight prominent Latinos and asked if they had heard of each. Those who said they had were then asked if they considered that person to be a leader. (The sample was split in half so that each respondent was asked about four prominent individuals).

Of the eight names presented (see box), just two were familiar to a majority of respondents: Sotomayor (67%) and Ramos (59%). Four others were known by more than a quarter of respondents: Villaraigosa (44%), Gutierrez (38%), New Mexico Governor Bill Richardson (35%), and UFW co-founder DoloresHuerta (28%). The other two were familiar to only a small share of respondents: U.S. Rep. Raúl Grijalva (D-AZ) of Tucson, Arizona (13%), and Janet Murguía, President and Chief Executive Officer of the National Council of La Raza (8%).

In the follow-up question, anywhere between one-third and two-thirds of respondents who had heard of each prominent Latino said that they considered that person to be a leader. The highest leadership “score” was received by Sotomayor. Among the 67% who said they had heard of her, some 68% said they consider her to be a leader—meaning that, when the questions are posed in this manner, a total of 45% of survey respondents (67% × 68%) consider her a leader.

Ramos is next with a leadership score of 38%, followed by Villaraigosa at 29% and Gutierrez at 23%. No one else on the list had a score above 20%.

Leadership, Nativity and Language

For the most part, immigrant Latinos are more familiar than native-born Latinos are with the names of persons presented in the survey. For example, nearly three in-four (73%) of the foreign born said they have heard of Sotomayor, while just 59% of the native born said the same. And more than half (55%) of the foreign born have heard of Villaraigosa, while just three-in-ten (31%) of the native born said the same. Only in the case of Richardson are the foreign born and the native born equally likely to have heard of him—35% and 36% respectively.

Immigrant Hispanics are also more inclined than native-born Hispanics to say each of the eight prominent Hispanics are leaders. Sotomayor achieved a leadership score of 51% among foreign-born Hispanics, but only 38% among the native born. Ramos achieved a score of 51% among the foreign born—equal to that of Sotomayor—but he achieved a score of less than half that (23%) among native-born Hispanics.

Responses to these questions are also correlated with the preferred language of the respondent. English-dominant Hispanics are less likely than bilingual or Spanish-dominant Hispanics4 to have heard of each prominent Hispanic, except for Richardson and Murguía. In the case of Richardson, four-in-ten (40%) English-dominant Hispanics have heard of him, but fewer than three-in-ten (29%) Spanish-dominant Hispanics said the same. In the case of Murguía, all three groups were equally likely to say they have heard of her. Overall, Ramos (78%) is the most well known prominent Hispanic among the Spanish dominant.

Among English-dominant Latinos, Sotomayor achieved the highest leadership score (32%), followed by Richardson (15%), Villaraigosa (13%) and Gutierrez (10%). Among bilingual Latinos, Sotomayor once again has the highest leadership score—45%. She is followed by Ramos (39%), Villaraigosa (26%) and Huerta (19%).
Among Spanish-dominant Latinos, Ramos achieved the highest leadership score at 55%, followed by Sotomayor (53%), Villaraigosa (41%), Gutierrez (35%) and Huerta (21%).

For a full copy of the report go to:
About the Pew Hispanic Center
Founded in 2001, the Pew Hispanic Center, a project of the Pew Research Center, is a nonpartisan research organization that seeks to improve understanding of the U.S. Hispanic population and to chronicle Latinos’ growing impact on the nation. The Center does not take positions on policy issues. It is funded by The Pew Charitable Trusts, a public charity based in Philadelphia.

i am convinced that different people awaken different beasts in you

i am convinced that different people awaken different beasts in you

The Latino Vote

When comparing the Press Releases the Pew Hispanic sent out on October 5, 2010 and on November 3, 2010, one cannot but wonder. What is exactly the Latino vote? And do people really understand this Latino vote?

The Pew announced prior to the Congressional Elections that their research indicated that “65% of Latino registered voters say they plan to support the Democratic candidate in their local congressional district.” The findings pointed towards the prediction that in a year when support for Democratic candidates has eroded, the party’s standing among one key voting group—Latinos—appeared as strong as ever.

The latino vote and immigration reform principles. Photo Credit:

The latino vote and immigration reform principles. Photo Credit:

One month later, for Tuesday’s midterm elections, Hispanic vote makes history. For the first time ever, three Latino  candidates – all of them Republicans – won top statewide offices. In New Mexico, voters elected the nation’s first Latina governor, Republican Susana Martinez. In Nevada, Republican Brian Sandoval won the governor’s race and became Nevada’s first Hispanic governor. And in Florida, Republican Marco Rubio won the U.S. Senate race.

How much does this research predict what Latinos think in politics or who they will support? Everybody seems to believe that immigration is at the forefront in the Hispanic agenda. This survey shows that immigration does not rank as a top voting issue for Hispanics. Rather, they rank education, jobs and health care as their top three issues of concern for this year’s congressional campaign. Immigration ranks as the fifth most important issue for Latino registered voters and as the fourth most important issue for all Latinos.

Among the report’s other findings:

-Majorities of almost all demographic groups of Latino registered voters say they will vote for the Democratic Party candidate in their local congressional election Nov. 2. Only among Republican Latino registered voters does a majority (74%) say they will support the Republican congressional candidate.

-Some groups of Latino registered voters are more motivated than others to vote this year. More than six-in-ten (62%) of those who are ages 50 to 64 are absolutely certain they will vote, as are 61% of those who have at least some college education, 58% of those who are English dominant and 58% of Latino registered voters ages 65 or older.

-Fewer than four-in-ten (38%) of Latino registered voters who are Spanish dominant say they are absolutely certain to vote this year. This is lower than any other demographic group of Latino registered voters.

-Some six-in-ten (59%) Latino registered voters are dissatisfied with the direction the country is headed, down from 70% in July 2008 (Lopez and Minushkin, 2008a).

-Two-thirds (66%) of Latino registered voters say they talked about the immigration policy debate in the past year with someone they know. The report, based on a national survey of 1,375 Hispanic adults, including 618 registered voters, looks at Latinos’ partisan preferences in the congressional elections; their party identification; their level of voter motivation; and the issues they identify as important in the upcoming elections.

I believe that people should stop looking at Hispanics as one whole block where they all vote the same. Latinos are as varied as they come and their political preferences match their upbringing, the current situation, their education level, their country of origin’s political history and how it affected them and their acculturation levels.

by Claudia “Havi” Goffan



NASA and Univision Collaborate to Engage Hispanic Students

NASA and Univision Communications Inc. are teaming up to launch an on-air and online initiative to help engage Hispanic students in science, technology, engineering and mathematics (STEM) education.

NASA is committed to preparing the next generation of scientists, engineers and technologists.

NASA is committed to preparing the next generation of scientists, engineers and technologists.

NASA is committed to preparing the next generation of scientists, engineers and technologists. Univision, a leading Spanish-language media company with television, radio, online and interactive assets focused on improving graduation rates and preparing Hispanic students for college.

Beginning Saturday, Oct. 2, Univision will air a series of Spanish-language educational video segments produced by NASA and titled “NASA and You” (NASA y Tu). Featuring Hispanic employees from NASA as role models, the 30-second videos will present new perspectives on education and STEM careers. Among many featured NASA staff members are astronaut Jose Hernandez, who talks about his life and how he became an astronaut, and Margaret Dominguez, an optics engineer, who talks about the engineering challenges of putting a mirror as large as a tennis court in small spacecraft.

“NASA’s challenging missions offer a unique opportunity to inspire excellence in students of every age,” said NASA Deputy Administrator Lori Garver. “This collaboration will combine NASA’s unique STEM educational content with Univision’s communications platforms to reach Hispanic youth and encourage them to pursue STEM-related careers.”

The segments will air on Saturday mornings on the Univision children’s block “Planeta U.” They are part of the company’s comprehensive, multi-platform, three-year national education initiative called Es El Momento (The Moment is Now).

Through Es El Momento, Univision is working to improve academic achievement among Kindergarten through 12th grade Hispanic students. It is focused specifically on increasing high school graduation rates, college readiness and completion while engaging Hispanic parents and the broader Hispanic community in these efforts.

For more information about Es El Momento, visit:

“Proficiency in STEM education is the cornerstone of the workforce of tomorrow, which is why we salute NASA for joining in our efforts,” said Joe Uva, president and CEO of Univision Communications Inc. “Our ability to tap into NASA’s experience and talent will have a tremendous impact on our goal of increasing educational attainment in our communities as part of Es El Momento.”

To view the “NASA and You” (NASA y Tu) website in Spanish, visit:

For more information about NASA’s education programs, visit:

Source: NASA

Stairway to Heaven - Led Zeppelin

Stairway to Heaven – Led Zeppelin

Nationwide Outreach Spreads Traditional Foods Message

Oldways Offers Free Latino Nutrition Tools

the Oldways Latino Nutrition Collection, a free online resource offering a variety of bilingual nutrition tools the educational organization has created through its 14 years of work celebrating traditional Latino lifestyles.

the Oldways Latino Nutrition Collection, a free online resource offering a variety of bilingual nutrition tools the educational organization has created through its 14 years of work celebrating traditional Latino lifestyles.

In time for Latino Nutrition Month and National Hispanic Heritage Month (September 15 to October 15), Oldways introduces a new initiative dubbed “Latino Nutrition in Your Community” to encourage health organizations, businesses and individuals to spread the word that making healthy food and lifestyle choices can help reduce the rise of chronic disease facing the Latino community.

The centerpiece of the campaign is the Oldways Latino Nutrition Collection, a free online resource offering a variety of bilingual nutrition tools the educational organization has created through its 14 years of work celebrating traditional Latino lifestyles.  The collection features practical tips, recipes and health information in both English and Spanish, available free of charge for individuals and health professionals to download and distribute.  In addition, through October 15, Oldways is offering free printed copies of its Camino Magico bilingual supermarket guide and its beautifully illustrated Latin American Diet Pyramid poster.

“Latinos, the fastest growing segment of American society, face serious health risks as they replace the nutritious foods of their traditional diets with a typical Western diet known for unhealthy foods and oversized portions,” said Sara Baer-Sinnott, President, Oldways, an internationally-respected non-profit.  “We are reaching out to Latino organizations nationwide to encourage them to share these tools honoring traditional Latino ingredients and lifestyles with their local communities.”

Oldways is already working with communities across the country, stretching from California to Illinois to Florida and hopes more will take advantage of this opportunity, Ms. Baer-Sinnott added.

“A lot of Spanish-speaking people will be touched by these resources,” said Cintia Aguilar, Latino Affairs Facilitator for North Carolina Cooperative Extension, in Raleigh, NC. North Carolina has the country’s fastest-growing Latino population, and Aguilar is working with all 100 North Carolina extension offices to use the materials in their community programs.

To date, distribution of these free materials is supported by General Mills, Herdez/MegaMex, Mission, National Watermelon Promotion Board, The Peanut Institute, US Potato Board, Soyfoods Association of North American, Tambobamba, Wisconsin Milk Marketing Board and Kwik’pak Fisheries.

To bring these educational efforts to even more communities, Oldways is looking for additional corporate partners.  Companies who would like to signal their commitment to Latino health by providing the resources to distribute these materials can visit our website for more information or contact Erika Ross,, 617-896-4850.

Using its knowledge of traditional foodways and expertise in nutrition communications, Oldways is a strong voice for Latino health.  In 1996, Oldways created the Latin American Diet Pyramid as a visual guide to healthy eating.

Other initiatives have included a campaign that created and distributed 1,400,000 copies of its Camino Magico bilingual healthy eating guide; tastings of healthy Latino foods in national supermarket chains; creation of health information for consumers and health professionals; and establishment of Latino Nutrition Month to build awareness of the importance of healthy lifestyle choices.

Please contact Alison Clancy ( or 617-896-4888) for more information, including hi-res graphics of the Latin American Diet Pyramid, or to schedule an interview with Oldways President Sara Baer-Sinnott.

About Oldways
Oldways ( is an internationally-respected non-profit, changing the way people eat through positive and practical programs grounded in science and tradition.  It is the parent organization for The Whole Grains Council and The Mediterranean Foods Alliance, and is well-known for creating the Whole Grain Stamp and the Mediterranean Diet Pyramid.

true appreciation

true appreciation

Beware the Professional Hispanic

This is a post by Alberto Ferrer that I found to be so much along my lines of thought that I was compelled to post it on my blog. If you are interested in this subject you may read the article I authored: Finding the “right” Hispanic expertise for your company – May 2008

Thank you Alberto!!

Beware the Professional Hispanic: Professional Hispanics are folks who are Hispanic and have chosen their ethnicity as their profession.

Beware the Professional Hispanic: Professional Hispanics are folks who are Hispanic and have chosen their ethnicity as their profession.

In my previous post, I discussed the danger to clients of the mainstream agency’s Hispanic-acquisition practice of “poach the junior talent at Hispanic shops by promoting them beyond their capabilities.” Catchy, isn’t it? The point was that the same individual who a client might not have invited to planning meetings, for example, the next day might be in charge of that very planning.

A related practice exists in the client ranks and it is equally dangerous and even more pervasive in the industry. The practice is that of the Professional Hispanic vs. the Hispanic Professional.

Professional Hispanics have been around for a long time in the Hispanic Marketing world, but are becoming more widespread with the growth in importance and prevalence of Hispanic Marketing in organizations.

Professional Hispanic Defined

Professional Hispanics are folks who are Hispanic and have chosen their ethnicity as their profession. They have no specific expertise in Hispanic Marketing (or even marketing per se, for that matter) but rather ride the ethnicity of their name to define and build their career.

They can come from all walks of life in a client organization and from all levels. However, they are usually from junior levels because (a) the organizations that choose these folks to lead their Hispanic Marketing are usually companies that don’t value Hispanic that much and thus have these positions at relatively low levels in the organization, and (b) these same organizations are not those where Hispanics have reached high positions in the company.

Professional Hispanics usually see the market with very old-fashioned, traditional eyes (what they remember from growing up) rather than seeing it as the vibrant, ever-changing, dynamic, complex space it actually is. They tend to prefer things like street festivals and local radio. This is because they are not really marketers and thus do not continue learning about the market, changing with it, experimenting with it, etc. They continue using their personal experience as a filter, not realizing that their own selves 10 to 15 years ago are not the target.

Hispanic Professional Defined

Hispanic Professionals are good marketers who understand their target market, are experts in engaging with the target, exhibit savvy communications decision-making, etc. They just happen to be Hispanic and working in Hispanic Marketing at their organizations.

These folks have passion for what they do and believe in the potential of the Hispanic market. They usually come from marketing and communications backgrounds and have the experience and education of solid marketing professionals.

The key difference is that while Professional Hispanics ride their culture and ethnicity to career advancement, Hispanic Professionals leverage their efforts, experience and expertise. Do multicultural marketers have to belong to a particular ethnic group? That’s for another post.

I would defer to my fellow bloggers on this issue, but I would not be surprised if this issue was the same in terms of marketing to Black and Asian-American targets.

Appointing Professional Hispanics to these marketing posts is a risky proposition for clients. They are in effect putting a key portion of their marketing in the hands of unqualified people. They will end up with bland, ineffective, uninspired me-too marketing to Hispanics.

We all know how difficult it is to find good Hispanic Professionals in this tight talent environment. However, I strongly recommend to client organizations that they look harder and deeper for the right people, design the positions at the appropriate levels of responsibility and compensation, and monitor their performance more closely.

At our agency, when evaluating potential client relationships, this is one of the factors we consider. The multicultural markets are just too important to most companies’ bottom line to leave that up to folks whose only Hispanic expertise lies in their name or ethnicity. Invest in hiring the right people and enjoy the full benefits of the opportunity these markets have to offer

illuminate the world - inspirational quote Oprah

illuminate the world – inspirational quote Oprah

Next Quote? funny inspirational quotes on every post!

Oldways Issues Call to Industry to Band Together To Change the Way America Eats

Bringing Dietary Guidelines To the Table

BOSTON, June 16, 2010 – Internationally recognized Oldways, the non-profit consumer advocacy group known for changing the way people eat, is issuing a call to nutrition groups, companies and individuals to band together to make the new Dietary Guidelines for Americans – and their underlying health benefits – a reality.

In the early 90s, Oldways created the Mediterranean Diet Pyramid to popularize a proven approach to healthy, delicious eating - a total approach to diet, comprised of a wide variety of healthy foods and drinks.

In the early 90s, Oldways created the Mediterranean Diet Pyramid to popularize a proven approach to healthy, delicious eating – a total approach to diet, comprised of a wide variety of healthy foods and drinks.

This urgent call to action is a response to the Dietary Guidelines Advisory Committee (DGAC)’s report released yesterday which offers a “sneak preview” to content expected later this year in the actual 2010 Dietary Guidelines.

“These new guidelines are not a yawn — they are revolutionary but only if we all join together to change the way people eat,” said Sara Baer-Sinnott, President of Oldways.  “We are inviting partners to come to the table to help us encourage Americans, once and for all, to shift their approach to food from large portions and mindless eating to one that celebrates delicious, healthy, simple foods.”

Oldways is looking for partners who believe in three key elements at the center of this important initiative:

1)       Healthy Eating Can Be Delicious – For too long, eating healthy has been equated with deprivation and scolding. Now, with its call to “improve cooking skills” and “value preparing and enjoying healthy food” the DGAC Report lays the groundwork for a new attitude and approach that Oldways has for many years fondly called “the Pleasures of the Table.”

2)       Working with Industry is Essential – “Change is needed in the food environment,” says the DGAC Report. “The food industry will need to act to help Americans achieve these goals.” Oldways has a long history, through programs like its Whole Grains Council and Mediterranean Foods Alliance, of organizing creative initiatives that motivate industry to introduce healthier products, and plans to build on this successful model in support of the new Guidelines.

3)       Total Diet is Important – In the early 90s, Oldways created the Mediterranean Diet Pyramid to popularize a proven approach to healthy, delicious eating – a total approach to diet, comprised of a wide variety of healthy foods and drinks. Now the DGAC Report has added a key chapter on Total Diet, and cited the Med Diet specifically as one of the two most scientifically-established ways to live a long and healthy life. Oldways’ expertise in healthy traditional foodways around the world can make a key contribution to the new Guidelines.

Anyone — from individuals with an interest in nutrition to corporations and organizations committed to making a difference — can show their support by taking the Three Point Pledge. From there, Oldways will rally supporters to prepare for the Guidelines release later this year.

First published in 1980, the Dietary Guidelines are updated and released by the USDA and HHS every five years. Because they serve as the foundation for virtually all nutrition programs, both public and private, the Dietary Guidelines have the potential to make an enormous impact on Americans’ health.

Please contact Alison Clancy ( or 617-896-4888) for more information, including hi-res graphics, high res photos of dishes or to talk about this initiative or the Dietary Guidelines.

About Oldways
Oldways ( is an internationally-respected non-profit, changing the way people eat through positive and practical programs grounded in science and tradition.  It is the parent organization for The Whole Grains Council and The Mediterranean Foods Alliance, and is well-known for creating the Whole Grain Stamp and the Mediterranean Diet Pyramid.

Telemundo President to address Latino business and community leaders at HACR symposium

Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, has announced that its President, Don Browne, will address business and corporate leaders on May 18th in San Francisco at the 18th Annual Hispanic Association on Corporate Responsibility (HACR) Symposium.  Browne will join the HACR CEO Roundtable hosted by John Stumpf, Chairman and CEO of Wells Fargo & Company and participant Stephen Holmes, Chairman & CEO of Wyndham Worldwide.

The 18th Annual HACR Symposium: The Power of Hispanic Inclusion brings together some of the nation’s most influential Hispanic leaders, government officials and corporate executives to discuss and identify effective strategies and models for achieving greater Hispanic inclusion and participation in the areas of employment, procurement, philanthropy and governance.

“Commitment. Innovation. Leadership. These are words that describe Don Browne’s passion for the Hispanic community and we are very pleased to have Don join us at this year’s HACR CEO Roundtable,” stated Carlos Orta, HACR’s President/CEO.

This past April, Browne celebrated five years at the helm of Telemundo having led the company to the most diverse Hispanic leadership in its history: Telemundo’s leadership team grew from 33% Hispanic in 2002 to 85% Hispanic in 2010.  Today, approximately 85% of Telemundo’s full-time employees are Hispanic.

Browne also led Telemundo’s evolution from a simple broadcaster of acquired content to a leader in producing original content specifically for U.S. Hispanics – made by Hispanics, for Hispanics – delivering today more than 3,000 hours of original content a year. Under his leadership, Telemundo invested millions of dollars to create Telemundo Studios and build an entire industry for the future, providing hundreds of jobs to talented Hispanics and developing talent on and off the screen. Telemundo has evolved into a multimedia company by creating businesses across all platforms that did not exist before, including a rapidly growing Digital business and a world-renowned International operation that distributes content to more than 100 countries in over 30 languages, promoting U.S. locations and the work of Hispanics to the entire world.

A longtime advocate of expanding into the Spanish-language television market, Browne was a key member of the NBC team involved in the purchase of the Telemundo network. Browne has a national reputation for being especially active in the recruitment and career development of women and minorities. He is co-founder and board member of the “Women of Tomorrow Mentor and Scholarship Program” for at- risk high school girls. He is the recipient of the 2006 Florida Governor’s Points of Light Award for exemplary service to his community and the 2004 prestigious Ida B. Wells Award for his commitment to promoting diversity in the work place.

In 2008, Browne’s extensive contributions to the broadcasting industry and Spanish-language television were recognized by Broadcasting & Cable, where he was inducted into the prestigious Broadcasting & Cable Hall of Fame, an industry honor that is bestowed on the pioneers, the innovators and the stars of the electronic arts.

Led by Browne, Telemundo recently reaffirmed its commitment to news by introducing a comprehensive news strategy to enhance and expand its news content across key day parts and multiple platforms including increased investment in local newscasts at the Telemundo stations and the launch of the weekly public affairs show Enfoque.

Thanks to Browne’s commitment to the Hispanic community, the network has been a pioneer in integrating social issues in its prime time original novelas including topics such as the 2010 Census, Latino women self esteem, immigration, health, workplace safety, domestic violence, literacy, eating disorders, rape, and plastic surgery, among many others.

In order to implement its multiple pro social initiatives including voter registration, Latina women, the 2010 Census, and many other causes, Telemundo regularly partners with leading U.S. Hispanic organizations including USHLI, LULAC, NHMC, USHCC, CNC, HACR, CHLI, NAHJ, NCLR, CHCI, NPRC, NiLP and MANA.

About Telemundo

Telemundo Communications Group (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 34.1 million U.S. TV households nationwide on digital and analog cable, and satellite television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and and ; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Michelle Alban
Vice President, Corporate Communications & Public Affairs