We Decide: Latinos and the 2012 Election

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nuvoTV usually plays to stereotypical Latino themes on its programing but this time they are appealing to a broader base of viewers. Bravo nuvoTV for this that promises to be a very successful program around Latinos and the 2012 election. Let’s hope it becomes regular programming!

Latinos and the 2012 Election

Latinos and the 2012 Election

nuvoTV will air a groundbreaking town hall-style television special, We Decide: Latinos and the 2012 Election, on Sunday, August 19 at 8:00PM (ET/PT), moderated by NBC News’s award-winning journalist Natalie Morales, news anchor of TODAY.

This historic hour-long original program will be the first to explore how this year’s presidential candidates are addressing crucial issues facing America’s Latinos and represents the first of its kind partnership between nuvoTV and NBC News’s Peacock Production.

We Decide: Latinos and the 2012 Election delves into the issues that matter most, and nothing is off-limits as the panel of experts and audience participants engage in a passionate discussion on the impact of the Dream Act, immigration reform, the economy, job creation and other vital topics.

“Latinos in America are a crucial component for presidential candidates in the 2012 election, and could well be the deciding factor in determining who is our next president,” said Michael Schwimmer, CEO of nuvoTV, “Mainstream media has not adequately addressed the issues facing America’s Latino community in the context of this election. nuvoTV’s town hall will provide a unique venue for Latinos to amplify their voice across the country in English, so that the widest possible audience can appreciate Latinos’ perspectives on the issues.”

We Decide: Latinos and the 2012 Election experts represent a diverse panel of political thought-leaders, including:

Governor Bill Richardson (D), the former two-term Governor of New Mexico, Ambassador to the United Nations and Energy Secretary in the Clinton Administration.

Congressman Luis Gutierrez (D), now in his tenth term as the U.S. Representative for Illinois’ 4th congressional district, is a tireless champion of the causes of the Latino and immigrant communities across the U.S. He is the first Latino to be elected to Congress from the Midwest.

Janet Murguía is President and CEO National Council of La Raza, the nation’s largest Latino civil rights and advocacy organization. She has been widely recognized for her work, including honors on numerous lists that include People en Español’s “100 Most Influential Hispanics,” Hispanic Business’ “100 Most Influential Hispanics,” Latino Leaders’ “101 Top Leaders of the Hispanic Community” and twice on Washingtonian’s “100 Most Powerful Women in Washington.”

Jennifer Korn is the Executive Director at the American Action Network in Washington, D.C., a leading conservative advocacy group. She has 16 years experience managing candidate and issue campaigns both in and outside the White House. She has served on three presidential campaigns.

Paul Rodriguez, a popular comedian for nearly three decades, was voted one of the most influential Hispanics in America and awarded the Ruben Salazar Award by the National Council of La Raza. He is widely recognized as an influential member of the Latino community.

Thomas A. Saenz, CEO of the Mexican American Legal Defense and Educational Fund, the Nation’s leading Latino legal civil rights organization.

Arturo Vargas is the Executive Director of the National Association of Latino Elected and Appointed Officials (NALEO), a national membership organization of Latino policymakers. He also serves as Executive Director of the NALEO Educational Fund, an affiliated national nonprofit organization that promotes the full participation of Latinos in civic life.

Rudy Fernandez serves on Mitt Romney’s National Hispanic Steering Committee. A seasoned political advisor, Fernandez has held positions in the White House, the U.S. Department of Transportation and the Republican National Committee.

About nuvoTV
nuvoTV (mynuvoTV.com) is the first and only English-language television network created for American Bi-Cultural Latinos 18-49.

Vibrant. Bold. Driven. NuvoTV embodies the spirit and lifestyle of today’s BCLs. From lifestyle and comedy to music and movies, nuvoTV’s unique line-up of original programming is all shot in high-definition.

nuvoTV is available in major markets including Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, as well as all of the top 15 Hispanic DMA. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.

we all have stories

we all have stories

Photography and the Droid Camera

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Multi-shot of truck driving with Droid Razr Camera

Multi-shot of truck driving with Droid Razr Camera

If you are anything like me, then you carry a frustrated photographer inside you. We would like to take those incredible pictures that would leave our friends in awe but we never dared purchase the equipment needed – lenses and all – in order to achieve that level of photography or photographic art. Until now. Because the Droid camera has so many incredible features for picture taking that it allows amateurs like me to take the most amazing shots.

The 8-megapixel camera resides in a bulge on the back. And you have a back and a front camera. If you were ever alone in a beautiful surrounding and wanted to capture yourself within that scenery, now you can do it without having to strain your arm or your hand. And you can choose between widescreen or 8MP photo resolution. For those of us who cannot remember the exact location where the picture was taken or we have left the picture in in the camera for so long we don’t even remember what is was, geo-tagging is of great help.

Bowling Alley Panoramic Photo

Bowling Alley Panoramic Photo

There is a variety of photo effects to choose from like  black and white, sepia, negative, solarize, red, blue and green. And like with a regular camera, you can select the photo type: Auto, Portrait, Landscape, Sport, and more. The coolest feature though are the modes. You can choose to photograph a single shot, a multi-shot (see picture composite), panoramic (see picture) – the camera auto-captures up to six multiple shots as you move the camera, and joins them together to make one large image- or timer. This camera also allows you to select the exposure setting, flash, no flash and automatic.

If you like video, you are in for a treat as you can choose the video stabilization feature which reduces the level of hand shaking while shooting!

by Claudia “Havi” Goffan

Disclosure: I am participating in the Verizon Wireless Ambassadors’ Program and have been provided with a wireless device and three months of service in exchange for my honest opinions about the product. All the opinions expressed and experiences shared on this post are personal and not Verizon’s or anybody else’s.Verizon Wireless Ambassador Program

hardest job ever - funny

hardest job ever – funny

Who attends a Verizon Wireless Workshop?

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If you ever wondered who attends the Verizon Wireless Workshops you would be surprised to find out who they are and how many they are.

A few days ago, I attended my very first Verizon Wireless Workshop on Getting Started with Android. I signed up online at the Verizon Wireless Workshops site for the one given at a store near me but they are offered in Spanish and online as well.

Upon arrival, I noticed a group of chairs that were very quickly filled with seniors, mostly grand-parents, that were given their smartphones as a gift and could not bear to disappoint their grand-children that had bestowed such wonderful technology gadgets upon them just because they wanted to stay more in touch.

The experts initiated the session by asking what model of Android phone each attendee had and this elicited a flurry of stories on how they had gotten their smartphones. Ways of communication are definitely changing at all generation levels. So impressive.

Baldwin and Keith the Verizon Wireless Workshop experts

Baldwin and Keith the Verizon Wireless Workshop experts

The session was really entertaining and interactive and both Baldwin and Keith (see photo) covered the basics of each Android device – from how to turn them on and off all the way to downloading apps and mastering the GPS features.

Here are 10 really interesting tips and things that I truly enjoyed (thank you, Keith!):

1- you can move the icons on the Droid by dragging and dropping from wherever to wherever (you can create shortcuts or icons for everything and as many as you like) and you can choose your background to give you the current weather (and that’s the one I selected)

2- the camera on the Droid has great quality pictures but even more interesting features like filters (solarize, sepia, black and white, green, red, blue and negative) that allowed me to take a pic of Baldwin like the “Hulk” that got tweeted, all kinds of light moods, four modes that include multishot and panorama – one of my favorites and will cover that on another post – the exposure, flash, video stabilization to reduce the amount of hand shaking while filming, widescreen, well, you get the idea.

Verizon Wireless store front

Verizon Wireless store front

3- the widgets!! These are applications that sit on your Android device’s home panels and display related information so you never have to open those apps, unless you want additional details. You can choose from stocks to weather, whatever suits your fancy. Not every app has a widget and widgets use a lot of processing power so choose wisely! A widget must-have is the Google Search for Android.

4- GPS, Maps, Locations, Points of Interest, Navigator deserve a post of their very own and how do I love thee!! I will show you the ways. 😉

5- adding apps to home page: press hold on the page select “shortcuts” and voila!

6- to add a location as point of interest or favorite select “places” and type or look for the address and then “Star it” on the upper right corner.

7- Droid uploads all of your social media (Twitter, Facebook and G+, of course) contacts automatically to your list. To manage them, choose the setting to do not show Twitter contacts, for example.

8- maps, places and navigation are all tied in together and that is so great

9- the droid uses the metric system!!!

10- Super fast speeds on the Verizon Wireless 4G LTE  I tested them at the store and then at home and got 27Mbps of download speed and 8Mbps of upload!! I was so taken by these speeds (higher than my Comcast connection at home of 20Mbps download and up to 4Mbps upload speed) that I jumped from joy and blew a kiss at my Verizon devices! Thank you Verizon, I am in awe of your network!

A few things I would change about the Droid Razr:

1- first of all, the battery life would get extended. This device keeps running all the apps you have open in the background and that needs lots of juice!

2- if it was up to me, the menus would always display on the same place of the device – every app has its own way of accessing menus and that is not user friendly – at least not this user.

3- I would add a function to touch the screen to wake up the device when it’s already on – e.g. on a call the Droid goes on to sleep mode and to hang up you have to wake it up somehow, I am always wary of actually turning the device off by having to press the on/off button

4- and I would design thicker top menus (they are very thin) so as not to touch and activate a different function (this happens to me quite often) as the screen is very sensitive to the touch.

Overall I really enjoyed the experience as you can see on the video in this post!

by Claudia “Havi” Goffan

 

Verizon Wireless Ambassador ProgramDisclosure: I am participating in the Verizon Wireless Ambassadors’ Program and have been provided with a wireless device and three months of service in exchange for my honest opinions about the product. All the opinions expressed and experiences shared on this post are personal and not Verizon’s or anybody else’s.

act, show, prove

act, show, prove

 

Spanish or English? How about Spanglish?

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Reading multicultural and Hispanic marketing articles has become a daily routine. One article in particular called my attention and I am certain that – if you are browsing the Target Latino blog – it will capture your interest as well.

English? Spanish or Spanglish? Which one is more effective to connect with the U.S. Latino population? Aflac bilingual ad

English? Spanish or Spanglish? Which one is more effective to connect with the U.S. Latino population?

It seems that Canadian marketers face the same dilemma than U.S. marketers. What do you think? Spanish? English? or Spanglish? Which one is more effective to connect with the U.S. Latino population?

Does hinging on Hinglish make business sense?

A picture speaks a thousand words. Yes, we’ve heard that. Now consider it from a different angle: the thousand words shrink to a catchy one-liner and the resulting image becomes a kaleidoscope of diversity.

Case in point: Late one Friday evening, I amble around Square One shopping mall in Mississauga, scouting through the window displays for the latest design trends, when I almost walk right into a column. Whoa, didn’t see that one out there. Glad I saved my head from an ugly bump, but wait, what’s that on the column.

Kitne aadmi ko text karna hai?

The red letters stand out on a vibrant swath of ochre. A poster shows three South Asian youth with their mobile phones, one of them morphed into a latter-day urbane Gabbar, while Katrina Kaif is portrayed cameo-style on the handset. Rogers, one of Canada’s leading telecommunications companies, is offering 250 free text messages per month to India, Pakistan and Bangladesh. And that’s not all: if you text the code “Bollywood,” you even get the latest Bollywood ringtones, videos and games on your mobile. Cool, eh?

Gabbar-speak for Canucks? Well, not exactly, it’s a Rogers ad in Hinglish.

Hugely popular in India in advertising, films, text message lingo and part of everyday colloquialisms, this Hindi-English mix is gaining ground in Canada. Though still a relatively young entity in the arena of multicultural advertising, Hinglish ads in Canada seem like they’re at the beginning of a rich multicultural journey that may probably see many more in the future, in print, television and public spaces.

Toronto however is no stranger to diverse communities and languages. Not only is it touted as one of the most multicultural metropolises in the world but, by one recent calculation, the city of Toronto has been ranked second in the world in the area of entrepreneurial environment. Statistics Canada projects that by 2017, immigrants will account for 22.2 percent of the entire Canadian population and that one out of every five people could be a member of a visible minority, of which South Asians and Chinese are the top minority groups. Multicultural here is the mainstream. And so the Canadian marketplace is the perfect setting for multicultural marketing.

Best quote of the day - Albert Einstein

Best quote of the day – Albert Einstein

Hindi article by Evellyn Monga

The meaning of gestures: body language in Brazil

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Body language in Brazil

Body language in Brazil

Let’s cover Brazil now as our next country and explore their gestures and body language in Brazil a bit.

Body language in Brazil

  • When conversing, good eye contact is important. To not do so is considered impolite.
  • In a marketplace, if a vendor holds his hand out, fingers extended and flips the thumb back and forth it merely means, ‘There isn’t any left; I don’t have any more.’
  • A good, warm handshake is the traditional greeting in Brazil. However, the Brazilians show affection easily.
  • People in Brazil will also shake hands when arriving and departing. There may also be a touching of the forearm or elbow, and often a pat on the back.
  • If you are conducting business, be certain to bring a plentiful supply of business cards because these are always exchanged. Also, during business meetings expect to be served (often) small cups of very strong coffee.
  • Since this is more of a touching society, people stand close together when conversing or when standing in lines.
  • To add emphasis to a statement, a Brazilian may snap the fingers while whipping the hand down own and out.
  • To express appreciation, a Brazilian may appear to pinch his earlobe between thumb and forefinger. For example, if you’ve enjoyed a meal this gesture may be used. Among Brazilians, to dramatize it even further, they will reach behind the head and grasp the opposite earlobe.
  • You may think they are blowing you a kiss, but when Brazilians bring their hand towards their mouths and kiss the tips of their fingers, then expand the fingers in an outward motion, it merely means that – probably the meal – was delicious.
  • Body language in Brazil figa

    Body language in Brazil “figa”

    When carrying any article along the streets-a pair of shoes, a bottle, a box of candy-it is customary to have it wrapped in a bag or some paper.

  • There are many common friendly gestures in Brazil. One is the thumbs up gesture, which is also popular in America. In Brazil it is meant to mean “good” or “positive.”
  • When two people are close to each other, they will show it by rubbing two index fingers together.
  • Making a hand movement that traces an imaginary horizontal line right above the line of their eyes means that person is fed up or does not have any more patience.
  • Sometimes nonverbal communication can be very different than what is expected in other countries. One example is the “O.K.” symbol one can make with their hands. It is regarded as just meaning “O.K.” in the American culture. In Brazil however, this is seen as a very obscene gesture. It is equivalent to giving the middle finger in America. This is seen as one of the rudest gestures you can make in Brazil and should always be avoided.
  • Another obscene hand gesture is called the “corna” which historically means “your wife is cheating on you.” It is popular in Brazil and is often used when disagreeing with a football referee and it looks just like the “rock on” american gesture.
  • One gesture that is also used is one to say “screw you.” It s consists of making a fist with one hand and slapping it on top of the other hand once or twice. It is used commonly around Brazilian friends but can be rude if used any other time.
  • Same as in Argentina, a close friendship or an incipient relationship is indicated by rubbing the two index fingers together.
  • A very unique body language in Brazil is the “figa”, represented by inserting the thumb between the middle and index finger. This gesture is supposed to keep away pain, suffering and envy and it is an amulet that protects against the “evil-eye.”
  • The “dar uma banana” or “give a banana” gesture in Brazil is an extremely offensive and rude gesture and it consists of bending the right arm at the elbow with the hand as a fist while making a chopping movement with the left arm towards the right elbow as in a forearm jerk. This gesture is also used on other countries of Latin America, in France and Italy with different names, of course. It is the equivalent of giving someone the finger.

If you are interested in what makes Brazilians tick especially regarding engagement on Social Media Campaigns, I suggest you read this brilliant example of an Advertising campaign and Social Media success story with flawless  execution and outstanding social media results: The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo.

Other Meaning of Body Language Articles:

body language brazil

Body language in Brazil

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