Entries by Target Latino

GolTV, ESPN Team Up for Unprecedented Coverage of La Liga

Each Network Will Offer Exclusive Spanish and English-language Multiplatform Coverage of Spain’s La Liga NEW YORK, June 22 /PRNewswire/ — GolTV, the only live bilingual channel delivering 24/7 international soccer, which holds exclusive TV rights to Spain’s La Liga and ESPN have reached an agreement for Spanish and English-language multimedia rights to Spain’s La Liga in the U.S. […]

More Grocery Chains Say Bienvenidos to the Hispanic Market

With the popularity of cooking Mexican cuisine at home on the rise, and the fast-growing Hispanic-American population, it’s no surprise that retailers, specifically grocery chains, are paying more attention to the Hispanic markets. More and more stores are bringing the Hispanic foods out of the ethnic aisle and into the mainstream sections of the stores. […]

Jones Soda Co. celebrates Hispanic heritage with new flavors

SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork. “Jones Soda is […]

Growth in Hispanic purchasing power

Reaching Hispanics The growth in Hispanic purchasing power between ’00 and ’07 was 80% greater than that of non-Hispanics. It’s a growing list of drool-worthy stats like those that have an increasing number of marketers honing in on the group. Eclipse Marketing just launched a Hispanic Marketing Division specifically to assist cable ops and program […]