You may think Reaching Hispanic businesses is simple. Discover how to truly bond with these businesses so as to generate word-of-mouth and increased ROI. by Claudia Havi Goffan An amazing thing happened the other day. A colleague of mine and I decided to have lunch at a customer’s restaurant. On waiting to be seated, we […]
Like one of my good teachers once said, “would you ask the janitor to develop your marketing strategy?” Well then, why would you ask your call center representative to create and translate your Spanish collateral materials? How many times do managers find themselves in the position of having to hire an employee—be it for a […]
by Claudia Goffan We are all very aware of the current immigration issues. New legislation is being passed nationwide that restricts the undocumented immigrant from renting an apartment, obtaining a driver’s license or getting a job. Areas with high concentration of non-acculturated Hispanics also suffer from frequent ICE (ex-INS) raids. This is a harsh reality […]