Entries by Havi Goffan

The Hispanic got milk? Campaign

The Hispanic got milk? Drink Well. Live Well. Tour Promotes the Milk Looks Good on You Sweepstakes During its Stop in Chicago The Hispanic got milk? Milk Mustache Mobile Tour visited Chicago as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array […]

State’s Hispanic electorate on the rise

During the last six years the number of Hispanic registered voters in Georgia has risen by more than 1,300 percent and Hispanics now comprise 3 percent of the state’s voters, a recent study found. “Where we started with about 10,000 Latino registered voters back in January 2003, now we have 146,000 approximately,” said Jerry Gonzalez, […]

Marketing Message Horribly Gone Awry

Don’t allow this to happen to your marketing messages!!!! When officials asked for the Welsh translation of a road sign, they thought the reply was what they needed. Unfortunately, the e-mail response to Swansea council said in Welsh: “I am not in the office at the moment. Send any work to be translated”. So that […]

Census Facts on Hispanics of Mexican origin

29.2 million Number of U.S. residents Hispanics of Mexican origin in 2007. These residents constituted 10 percent of the nation’s total population and 64 percent of the Hispanic population. 18.25 million Number of Hispanics of Mexican origin who lived either in California (10.97 million) or Texas (7.28 million). People of Mexican origin made up more than one-quarter of […]

A Controversial Colorado commercial

by Havi Goffan This is a must see….  it plays with every stereotype in the book. Comments welcome…. In 2007, 23 percent of unbuckled car crash victims in Colorado were Latinos, prompting the Colorado Department of Transportation to create its first-ever Spanish public service announcement…. SPA: Tu troca, nadie la toca. ENG: Nobody touches your […]

A mini-thought on how to reach consumers

by Havi Goffan Consumers have changed. They are more educated, more knowledgeable. They have less time to pay attention to your message -be it on TV, radio, or your packaging at the supermarket aisle- and many more offers to evaluate. All we needed to do before was to know when and where to reach them… […]

Microsoft commercial – what were they thinking?

by Claudia Havi Goffan Microsoft should really think before approving a commercial like the one featuring Bill Gates and Jerry Seinfield. That is, unless their tactic is to alienate the Hispanic community. The Microsoft commercial is riddled with Hispanic stereotypes. First, the “churro” (would that be a metaphor for moist and juicy for Hispanics?), then […]

Many uses of soccer in commercials

by Claudia Havi Goffan Have you ever wondered about the versatility of soccer in commercials? Well… we did. Here are a few brands that use soccer in their commercials very cleverly. We will start with the most expected uses for soccer and finalize with the most original ones. We hope you enjoy them as much […]