Entries by Havi Goffan

5 company mishaps in Spanish Language by Sandra Bravo

by Claudia Ahaviah Goffan TL: Can you give us examples of company mishaps when it comes to the Spanish language, which ones come to mind? Sandra: Hewlett Packard caused some controversy in Argentina when they introduced their products in that market. Their logo bears only the initials “HP”, and to an Argentine, it translates into […]

An Ad that connects with the U.S. Hispanic Consumer

by Claudia Havi Goffan Hispanic Advertising is about connecting with the U.S. Hispanic Consumer and their real-life experiences and, sometimes, it is simpler than imagined. Learn how Oreo reached the Hispanic Consumer with this outstanding campaign. In my everyday life, I pay attention to advertisements—I simply love them. No matter where they are—TV, magazines, newspapers and […]

Reaching Hispanic businesses

You may think Reaching Hispanic businesses is simple. Discover how to truly bond with these businesses so as to generate word-of-mouth and increased ROI. by Claudia Havi Goffan An amazing thing happened the other day. A colleague of mine and I decided to have lunch at a customer’s restaurant. On waiting to be seated, we […]

How do current immigration issues “really” affect the U.S. Hispanic market?

by Claudia Goffan We are all very aware of the current immigration issues. New legislation is being passed nationwide that restricts the undocumented immigrant from renting an apartment, obtaining a driver’s license or getting a job. Areas with high concentration of non-acculturated Hispanics also suffer from frequent ICE (ex-INS) raids. This is a harsh reality […]