Entries by Havi Goffan

Health advertising campaigns by Kaiser Permanente

Kaiser Permanente Continues to Spread Health With New Health Advertising Campaigns Thrivecampaign reflects diverse communities; focuses on health advocacy and quality Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki,” reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s […]

Publix tries to appeal to Hispanic market in Georgia

Hispanic buying power in Georgia has grown by 1037% since 1990, No wonder Publix tries to appeal to Hispanic market in Georgia! Norcross store gets makeover with focus on items from Mexico “Do you have the sombrero? Has it arrived yet?” It’s not the kind of question a grocery store manager overseeing the final details […]

Profile of Hispanics Online

Hispanics are entering cyberspace more quickly than other ethnic groups – Internet use jumped 7.4 percent in 2004 after an 8 percent spurt in 2003.  The typical Hispanic-American Internet user is age 28, slightly more likely to be male and unmarried, according to a study by the Association of Hispanic Advertising Agencies.  Half of all Hispanic-American Internet users […]

Today’s Hispanic Consumer

When targeting the multicultural market, race and ethnicity are becoming less important than education, income, home ownership, age and lifestyles.  Hispanics, African-Americans and Asian-Americans are moving to middle-class suburbs and prosperous neighborhoods, and are identified more by their lifestyles and spending habits than by their ancestry. The composition of the Hispanic population is shifting.  Hispanics now account for […]

Ad Age Hispanic Advertising Awards intro [video]

2007 Ad Age Hispanic Advertising Awards – Bumpers video Emotions experienced while watching this ad are diverse, but it definitely keeps you engaged. The message, or at least my interpretation of the message, is that most media is dead when reaching Hispanics or maybe that you really have to know what makes the market “happy” […]

Hispanic Consumer Shopping Behavior Insights

As National Hispanic Heritage Month is underway to recognize the impact of Hispanic culture in the United States, the Nielsen Company provides insight into the shopping behavior of Hispanic consumers, a collective buying power of nearly $1 trillion. “It is critical for retailers and marketers to understand the wide range of factors driving Hispanic consumers’ […]

Hispanic Travel Market

Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole.  As the Hispanic population grows, so does their amount of travel. They are taking more trips, spending more money.  Airlines, hotels, convention and visitor bureaus have all caught on and are starting to work to […]

Making of the commercial Toyota Highlander

I wanted to share the making of a 2007 commercial for the Puerto Rican market. The shoot took place in a city far, far away – in my beloved Buenos Aires. Producer: Landia Dir : Karina Minujin / Maxi Blanco Asist de Dir :Ezequiel Avaro Jefe Prod. : Guada Tellado D.F. : Marcelo Camorino Dir […]

First-Ever Hispanic Marketing Effort by Ryan’s Grill Buffet and Bakery

Ryan’s(R) Grill Buffet and Bakery, a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, today announced the launch of the brand’s first system-wide marketing effort. The integrated campaign was created by their marketing agency of record and features original music and a proprietary jingle. The integrated Hispanic marketing effort is part of Ryan’s […]