The notion that listening to your customer’s voice is important is firmly established. Companies have depended for a long time on data from customer surveys, call center transcripts and focus groups. This data was captured in a structured format and visualized via charts or processed with the help of business intelligence applications, to help identify how to […]
A total of 1.3 million Hispanics of Dominican origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Dominicans in this statistical profile are people who self-identified as Hispanics of Dominican origin; this means either they themselves are Dominican immigrants or they trace their family ancestry to the Dominican Republic. Dominicans are […]
A total of 1.6 million Hispanics of Salvadoran origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey. Salvadorans in this statistical profile are people who self-identified as Hispanics of Salvadoran origin; this means either they themselves are Salvadoran immigrants or they trace their family ancestry to El Salvador. Salvadorans are the fourth-largest population […]
With all of their diversity, marketing successfully to Hispanics comes down to core best practices that have far more overlap than divergence from best practices in the general market. Case in point: In recent interviews with Carlos Boughton, brand director, Tecate Equity for Heineken USA, and Chris McGrath, senior director, Latina cohorts for Kraft Foods […]
If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have. The joint study from iVillage and SheSpeaks highlights that interaction between women through online community […]