6 essential Pinterest SEO tips to develop natural backlinks to your site

Read these 6 essential tips for Pinterest SEO to develop more backlinks to your site naturally.

In this article I will explore the importance of backlinks and give you practical tips on how Pinterest SEO can assist in building them that you can put to work right away. If you would like to begin using Pinterest for Business, you can download my free beginner’s guide to Pinterest right here.

So you just bought 10,000 links. And your page isn’t ranking?

So you just bought 10,000 links. And your page isn’t ranking?

The only way to avoid a spam penalty from Google is not by trying to hack your way onto relevancy through magic formulas or schemes. Natural link building has been proven to be the way to develop links since 2014 and earlier. Link earning is the way to go and it’s fundamental to your SEO efforts.

If your content is worth it, people will link to it. If your content is relevant and easy to share, your target market will share it. This has always been the case. Don’t worry if a piece of content fails to be shared. Learn from the experience and improve your aim next time.

Of course, content needs exposure for people to find it and share it. People are visually oriented and we all know the difference a good image with compelling copy can make.

You may continue paying for play on Facebook to have your content be seen or appeal to the newsy nature of Twitter, but for staying power and evergreen content there’s almost nothing that beats Pinterest.

Your images will remain there forever gaining exposure with every new Pin shared. And because of the very nature of the platform, Pinterest users shop more often, in greater quantities, and more frequently than in any other network. Making it a very sought after platform by brand marketers.

If you are already using Pinterest, your analytics report will show you which pieces of Pinterest content earned a referral click. And for every referral click, there’s a backlink.

Here’s 6 essential Pinterest SEO tips for increasing your search rankings

1Identify good and relevant blogs to comment on. Finding relevant blogs with interesting information to add your comments to may take you quite some time via search but by using Pinterest search you can uncover some real gems. Search for particular keywords or search by categories on pins, pinners or boards, it really doesn’t matter. Add a valuable insight as a comment to the selected blogs.

What are the benefits? First, it builds your credibility on the subject.

Second, when commenting on a blog you usually have a chance to add a link back to your site.

Third, it helps search engines build an association between your website topics and the topic selected. The higher the association the better you rank on search engines.

Fourth, your leaving great comments on other relevant blogs could lead to genuine opportunities as a guest blogger. Some blog owners, take me for example, like to see some engagement with my content and have the chance to evaluate their knowledge and ideology before allowing somebody to guest post on my blog. Don’t worry about back links with no follows and keep building association and relevancy on the topic of your interest on your field of interest or your industry.

2Spy on your competitor’s content, fans and links. On Pinterest it’s very simple to discover what content is being re-pinned from or promoted by your competitors. You can also discover who repins their content directly from their websites.

Those particular Pinterest users will be more likely to share your content as they have shown an inclination for it. Generating more likes, more shares which grows your authority and the likelihood that your content will pop up on Pinterest search results higher than the rest.

All you have to do is go to this Pinterest source url: http://pinterest.com/source/domain.com (remember, this is not their Pinterest URL. They may not even have a Pinterest account but you can see what people have pinned from their website or domain)

For example, when I look up http://pinterest.com/source/generalmills.com I can see what they are currently promoting and can also evaluate how well this content is faring on Pinterest by the number of repins and likes.

Spy on your competitor content fans and links - Pinterest SEO tips

For example, when I look up http://pinterest.com/source/generalmills.com I can see what they are currently promoting and can also evaluate how well this content is faring on Pinterest by the number of repins and likes.

Make it a point to evaluate the content that pinners have shared from their website directly because that’s the most enticing content for them to share on Pinterest.

3Get links from Pinterest shares. Pinterest backlinks. If you have a verified account, Pinterest will give you a follow link. Having a back link from Pinterest is a bonus to traffic generation. And a nice one!  When content is interesting to your Pinterest audience it will get repinned and the more repins it has, the more traffic and backlinks it will gain. Here’s some examples:

When content is interesting to your Pinterest audience it will get repinned and the more repins it has, the more traffic and backlinks it will gain | Pinterest SEO Tips

When content is interesting to your Pinterest audience it will get repinned and the more repins it has, the more traffic and backlinks it will gain

4Rank your pins and boards on search engines with keyword targeting. High-ranking Pinterest pages with relevant keywords increase the value of the back links and consequently gives you a Pinterest SEO boost.

Write good descriptions for your images with searchable keywords and try to avoid hashtags. Pinterest does not use them and you too many hashtags on your description will make you a Pinterest spammer. Use them to highlight certain words to make them more visible, but remember not go overboard.

5Social Seo. If you create good content that does well in social media, it is probably being linked in other places, and therefore will rank well. But it’s not as simple as just sharing on social media, or is it? Jennita Lopez, Director of Community at Moz explains it in full detail on her slideshare presentation.

6Local SEO. Search Engine Marketing on its article “Best and Worst Ways to Influence Local SEO Rankings” where it shared and analyzed Moz research results, showed that external location signals provide 16% influence on local seo efforts.

“External Location Signals: Participants said that factors such as the availability and consistency of NAP in third-party local business directories including Yelp, Zagat and Internet Yellow Pages (YP, DexMedia, hibu etc.) provided 16% influence in determining performance.”  Search Engine Land – Best and Worst Ways to Influence Local SEO Rankings

Therefore, it’s a good idea to develop Pinterest boards related to the area you serve, including images of your storefront, local points of reference among others as this will generate backlinks with geo signals back to your site.

I hope these tips have been useful to you and if you are interested in starting your Pinterest for Business strategy go ahead and download our free beginner’s guide to Pinterest for Business right here. It will give you all of the basic information you need to start on your own.

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15 replies
  1. Moses
    Moses says:

    Thank you for this post! I am learning so much by following your blog. And thank you for the Pinterest for Business guide!! Extremely useful!!!! You really share valuable information.

    Reply
  2. Noah Geisel
    Noah Geisel says:

    This is great advice, Havi. I’ve been trying to help my mom (an author) with Pinterest and it is slowly making her hate me. From now on, I’m just going to send her links to your posts!

    Reply
    • Havi Goffan
      Havi Goffan says:

      Thank you so much, Noah! You should have your mom be engaged , not make her hate you!! 🙂 I’m sure she can create some quotes from her book on Canva and share them on Pinterest (besides creating other boards that portray her beliefs and personality) Let me know how it goes! And connect with me on Pinterest as well (add a note to one of my latest pins so I can see you there) Havi

      Reply
  3. Sara
    Sara says:

    It’s going to be end of mine day, except before ending I am reading this enormous post to improve my experience.

    Reply
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    website marketing says:

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  6. Kelly Wilkins
    Kelly Wilkins says:

    Wow, I had no idea the value of pinterest and backlinks! Thanks so much for this article. I will definitely start utilizing all these great tips 🙂

    Reply
  7. Lucas Matos
    Lucas Matos says:

    Great article was exactly what I was looking for, I just have a question, in the case of backlinks on NoFollow or DoFollow pinterest they are?

    Reply
    • Havi Goffan
      Havi Goffan says:

      Thank you Lucas. In spite of being nofollow links, they do carry weight. It is quite an interesting question but Google does take them into consideration. I run a couple of informal studies on it with the same positive result each and every time.

      Reply

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