Pinterest Guided Search keeps taunting Google Search

Pinterest Guided Search is just one more step towards becoming “the” Search Engine for the visual discovery engine. Custom categories announcement and our analysis of its impact on multicultural markets.

Pinterest, the visual discovery engine, that currently hosts 750 million boards with 30 billion pins, released one additional feature: the Pinterest Guided Search.

Not that you weren’t able to search on Pinterest before. All you had to do is type your keywords on the Search field. Or select from the many categories or be inspired by the Related Pins. But now, in a very visual manner, it suggests additional keywords that help you refine your search.

In a very Pinteresting way, the keywords are displayed under the search field as beautifully designed buttons that you can swipe to scroll through them on your mobile app. If the suggestions from Guided Search are not enough, just type in additional keywords.

Pinterest Guided Search: a closer look

Imagine you are traveling to Atlanta for your business trip and find yourself with some time to kill. You perform a guided search for “Atlanta” and notice the following search refinement suggestions:

Georgia, Braves, Homes, Skyline, Falcons, Ga, Restaurants, Wedding, Things to Do in.

Pinterest Guided Search: a closer look at Atlanta

Pinterest Guided Search: a closer look at Atlanta

Let’s select the “Things to Do in” search suggestion.

Pinterest Guided Search Things To Do in Atlanta

Pinterest Guided Search Things To Do in Atlanta

Aha! This is interesting, press the last one and the first pin is 100+ FREE things to do in Atlanta.

The search results span from travel tips to the Coca Cola museum and some places in Atlanta you wouldn’t know about if it weren’t for the pinning activity from other people. Select the Pin that appeals to you or just refine the search further and type: “at night” You know how it goes from there.

Of course, Google search has been suggesting keywords for a long time. Let’s take a look.

Google Search: Atlanta

Google Search: Atlanta

Which do you believe is more appealing to the searcher?

Let’s look at Google Search Results. Isn’t Google becoming more Pinteresting? 😉

Google Search things to do in Atlanta

Google Search things to do in Atlanta

If you are a landscaper, what better way to feature your work? People don’t even have to click on the “Google search result” to read about and see what you do.

People on Pinterest have a stronger intention to buy or to do than other social platforms. This is similar to what takes place on Search Engines and very different from how it works on other social networks. This is the audience advertisers want to talk to at this exact moment, the one Google had named ZMOT or Zero Moment Of Truth.

Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.

Brands can target potential customers with a high level of precision. So, what can companies do but create compelling and search engine optimized content that cater to these audiences?

If you own a furniture or a clothing store, a restaurant, a nail salon or a wedding venue, wouldn’t you want to rank on top of these guided searches?

Atlanta Wedding with a Pinterest Guided Search: You may even inspire an Atlanta bride.

You may even inspire an Atlanta bride.

Pinterest Guided Search is multilingual

As a multicultural marketing technologist, I wanted to check on how Guided Search worked for my clients in Latin America. I am glad to report that brides in Brazil, Spain, Mexico, Colombia, Argentina, Uruguay, Venezuela and the rest of the Portuguese and Spanish-speaking world can take advantage of Guided Search when they are planning their special day!

Pinterest Guided Search can also be performed in Spanish!

Pinterest Guided Search can also be performed in Spanish!

 

With over 80 million online people in Brazil we had to have Pinterest Guided Searches in Portuguese!

With over 80 million online people in Brazil we had to have Pinterest Guided Searches in Portuguese!

Added bonus to releasing Pinterest Guided Search on mobile first

Pinterest now leverages location even more and acquires an additional audience: a huge user base of outdoorsy people who may not have been so interested in pinning before but they may be more interested in searching pins to discover new adventure ideas.

Pinterest Custom Categories

CEO Ben Silbermann also announced that Custom Categories will be rolled out in the next few months. Custom Categories will allow you to “Choose Your Own Adventure” (the theme of the press event), finding categories that match your interests and taste no matter what they are. It will create a dynamic feed of very specific topics, such as Marketing or Advertising.

Don’t forget to follow me on Pinterest for more marketing information and one of my featured Pinterest clients CasarCasar!!

How to Market to Latinos on Pinterest. Step 2: Understanding User's Intent. A guide to successfully market to Latinos on Pinterest. Don't miss out!
30% of Pinners prefers to be on Pinterest rather than watch TV
What makes for an effective Pinterest strategy
Reverse Showrooming: how to leverage the power of Pinterest
The ugliest thing that I have seen is a human being without compassion - life quotes

The ugliest thing that I have seen is a human being without compassion – life quotes

Next Quote? funny inspirational quotes on every post!

Pinterest Search by Interests, a Google contender?

Pinterest is rolling out “Interests”, a new type of Pinterest search. How does it work and what does it mean to your brand? What search algorithm is used?

by Havi Goffan

Pinterest keeps taking steps to becoming the next Search Engine and a very strong Google contender. By rolling out “Interests”, a new type of Pinterest search that allows you to explore your own interests in a highly engaging and exploratory manner. Gone is the restriction imposed by the pre-determined Pinterest search by Categories. Now, the search is open to all content.

Pinterest search preview

Pinterest search preview

Pinterest is rolling out "Interests", a new type of Pinterest search

Pinterest is rolling out “Interests”, a new type of Pinterest search

 

How exactly does Pinterest Search by Interests work?

When a Pinner performs a search by Interests, the results are displayed with a new format, as seen below, but even more interestingly,  the Pinner’s boards and Pins, basically, his or her interests, become the search categories. Let’s call this level of engagement 1.

How exactly does Pinterest Search by Interests work?

How exactly does Pinterest Search by Interests work?

The second level of engagement takes place when the Pinner sees his or her own Pins as the covers of many of these search result boards. The search result boards carry the names of the Pinner’s own boards and pins and will become the keyword used on the Pinterest search by Interests.

Once the Pinner selects one of these boards or keyword – a selected group of Pins or Pinterest search results – is displayed delivering the third level of engagement, as the Pinner is already interested in the subject.

Pinterest Search by Interests results

Pinterest Search by Interests results

The Pin that Inspired the Search or Keyword

The Pin that Inspired the Search or Keyword

Pinterest Search: What search algorithm is used?

The algorithm for this Pinterest Search perform searches by both keywords and images and it seems to have sufficient intelligence to remember certain associations such as Darth Vader for Volkswagen, as depicted below. According to the information shared on the Pinterest blog for business, some metadata is used as well.

Pinterest Search: What search algorithm is used?

Pinterest Search: What search algorithm is used?

 

 

 

 

 

 

 

What does this new Pinterest Search mean to brands?

Last December, when I spoke at a Social Media Conference on Pinterest and stated that Pinterest was going to become the next search engine, I myself did not expect it to happen so fast. Ben Silbermann, you and your team have outdone yourselves again.

The Pinterest search by interests definitely helps brands get more exposure on Pinterest. I would highly recommend the use of Rich Pins, crisp images where the logo and the product are clearly identifiable, and last but not least, the use of keywords and hashtags. 

Now, brands can feature their products in a very attractive way to both men AND women (remember Topman UK has the largest follower base in Great Britain), add search engine optimization to their Pins as usual and now, more than ever, listen and SEE the conversation on Pinterest.

Interests will be rolled out to mobile and everyone around the world soon.

How to Market to Latinos on Pinterest. Step 2: Understanding User's Intent. A guide to successfully market to Latinos on Pinterest. Don't miss out!
30% of Pinners prefers to be on Pinterest rather than watch TV
What makes for an effective Pinterest strategy
Reverse Showrooming: how to leverage the power of Pinterest

Header image Credit: Vue Photography Online

love this quote

love this quote

Next Quote? funny inspirational quotes on every post!

The globalization of Pinterest begins with Mobile

Pinterest has been taking over the world, Pinky! And rightfully so. People from all countries and all languages are pinning on this platform at a tremendously growing rate.

A noticeable globalization of Pinterest begun a couple years ago, when comScore started reporting figures of Pinterest penetration and growth worldwide.

Globalization of Pinterest: A more mobile website

This is what Tracy Chou, Pinterest’s software engineer and a key player in the redesign had to say about it on their blog:

“As we launch in new countries around world, we want to make it easy for everyone to access Pinterest—no matter where you are or what device you’re using. That’s why we recently updated our mobile website.

Now when you visit pinterest.com on mobile, you’ll see the latest version of Pinterest, with a cleaner design and the same features (like more useful pins and related pins) you’d get on the web or our mobile app.

The iOS and Android apps are still the fastest way to access Pinterest, but if you don’t have the apps, the mobile site is a great alternative. Stay tuned for more mobile updates over the next few months!”

Globalization of Pinterest: Great mobile features

Promotional Pins - Read about the Globalization of Pinterest - Photography credits: Pinterest Blog

Promotional Pins – Globalization of Pinterest

Pinterest strived to provide the same experience to mobile visitors than to those that visit the platform’s web and native app version. With a cleaner, pared down version that includes the “more useful” pins and related pins feature. According to Pinterest, 75% of the platform’s traffic comes from native mobile apps on iOS and Android. With an enhanced mobile browser version of the website, it’s likely that the share of mobile activity will get even greater, as those who don’t have the access to apps will get a similar experience.

 

Globalization of Pinterest: What’s ahead

Pinterest’s own Ben Silbermann, CEO & Co-Founder has announced the full deployment of the promotional pins ad network for September, and a possible next step in opening up new streams of revenue for the company.

by Havi Goffan

Photography credits: Pinterest Blog

How to Market to Latinos on Pinterest. Step 2: Understanding User's Intent. A guide to successfully market to Latinos on Pinterest. Don't miss out!
30% of Pinners prefers to be on Pinterest rather than watch TV
What makes for an effective Pinterest strategy
Reverse Showrooming: how to leverage the power of Pinterest
learn to say no

learn to say no

Next Quote? funny inspirational quotes on every post!

Social Media Alerts for Manufacturing Defects Delivers Results

Social media alerts represent a largely untapped source of information that could be extremely valuable to manufacturers that need to stay on top of safety and reliability problems.

Social media alerts represent a largely untapped source of information that could be extremely valuable to manufacturers that need to stay on top of safety and reliability problems.

If something goes wrong with your car, you’ll probably text your family first, Facebook your friends, Instagram a snapshot of your disaster, and tweet a general complaint to the rest of the world. Then you’ll get the car fixed. Probably the last thing you would do is go to the manufacturer’s Web site and fill out a feedback form.

Social media alerts represent a largely untapped source of information that could be extremely valuable to manufacturers that need to stay on top of safety and reliability problems. The challenge is to sift useful data out of the mountains of unrelated information that consumers share on message boards, blogs, Facebook, Twitter, and the like.

Social Media Alerts for auto manufacturers at Virginia Tech

At Virginia Tech, two business information students Alan Abrams and Weiguo Fan developed a sort of linguistic smoke detector to identify potentially useful information about specific automobiles that may be contained in vast amounts of “dynamic and unstructured” social media content.

Beginning with online discussion forums for owners of Honda, Toyota, and Chevrolet vehicles, the researchers employed car experts to manually sort and tag posts that contained information about defects. The “automotive smoke words” enabled the researchers to devise decision support systems (such as automated Web crawlers) to help manufacturers discover defects.

The researchers plan to expand their analysis to Twitter and Facebook postings. Says Abrams, “With the volume of social media posts expanding rapidly, we expect that the need for automated business intelligence tools for the exploration of this vast and valuable data set will continue to grow.”

Social Media Alerts on other Monitoring Tools

While the researchers at Virginia Tech attempt to develop  this tool specifically for automobile manufactures, many other companies around the world have developed linguistic analysis and semantics tool that can monitor social media and alert not only automobile manufacturers but all manufactures and businesses when one of their products or services may have gone awry.

One of the easiest ways manufacturers can take advantage of social media alerts is by establishing them to cover a wide range of topics. By doing so manufacturers can quickly monitor any social media activity about their products, company, industry or competition.

By using social media alert tools like the one presented here or free ones like Social Mention and Google Alerts or the social media alert capabilities of any other social media monitoring software you can set up alerts in minutes and have them delivered to your email inbox or RSS reader.

 

Social Media Alerts from Monitoring Tools

Social Media Alerts from Monitoring Tools

The US Latino market tends to over-index in mobile content and US Hispanics are accessing the Internet through more and varied devices than non-Hispanics. Are you monitoring what they say about their Telecom services?
How do we measure the effectiveness of your brand's social media marketing campaigns?

Thoughts of the Day

 

Rockefeller quotes on business

Rockefeller quotes on business

The ugliest thing that I have seen is a human being without compassion - life quotes

The ugliest thing that I have seen is a human being without compassion – life quotes

Next Quote? funny inspirational quotes on every post!

The 36 Rules of Social Media

#33. Your Fans OWN your brand

#33. Your Fans OWN your brand

Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. It was put together by Fast Company and it illustrates some of the best practices to going about your social media strategy and execution. Even though some of these are not meant to be written in stone and you can break a few, we hope you find them as interesting as we did.

The 36 Rules of Social Media

    1. If all you do is respond to complaints, that’s all people will send you.
    2. Stop and Ask: Would and actual person talk that way?
    3. Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.
    4. The consumer is out for himself. Not for you.
Have a Social Media Crisis Plan

Have a Social Media Crisis Plan

    1. As monetization attempts to go up, consumer experience goes down.
    2. Don’t try to be clever. BE clever.
    3. Social is 24/7, not a one time stunt. (And it really IS 24/7)
    4. Always WRITE BACK. (This one is a must – but there are exceptions: See Applebee’s social media blunder)
    5. Have an ROI. Have an ROI. Have an ROI.
    6. People would rather talk to “Comcast Melissa” than “Comcast.” (So true!!! Had the pleasure of dealing with Comcast Melissa myself!! and she’s fantastic!))
    7. Solve problems for people who talk about you, even if they don’t address you. (Listen to the conversation and engage)
    8. Not everything will work and that’s fine.
    9. Embrace negative content about your brand.
    10. EVERYONE’S an influencer.
    11. If fans distribute your content without your permission, OFFER TO HELP. (Love this one!)
    12. It’s okay to drive people to your site instead of FACEBOOK’s.
    13. Update your page, or delete it.
    14. Don’t make people do x, y and z. Stick with X.
    15. Last year: Pump out content. This year: Optimize content. (May I add, or die.)
Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.

Everyone says they don’t want to be marketed to. Really, they just don’t want to be talked down to.

  1. Become BFFs with your Facebook Reps.
  2. Social Media doesn’t exist in a vacuum. Make traditional media and social media work together. (Please, integrate strategies!)
  3. Desktop is conquered territory. Mobile is the battlefield. (Don’t forget tablets!)
  4. If you don’t see financial results. You wasted your money. (Unless you want results overnight, then you need to check with a shrink as you may be delusional. I have never seen financial results of a marketing strategy happen overnight, unless it’s some kind of scheme.)
  5. People fight for their privacy.
  6. The only way to scale word of mouth: Paid Advertising.
  7. Have a crisis plan. (Please, do!!!)
  8. Don’t use ads to prop up boring content. Use ads to accelerate successful content.
  9. Forget individuals. You’re creating content that encourages groups to form.
  10. People don’t want to shop where they socialize.
  11. Contests and sweepstakes are fine, if you want to encourage short relationships.
  12. People care what you had for breakfast- if you are a food brand.
  13. Pinterest WORKS.
  14. Your fans OWN your brand.
  15. If you’re bored by social media, it’s because you’re trying to get more value than you create.
  16. Think past vanity metrics like followers.
  17. It’s an organism not a process.

Maybe it bears repeating: Pinterest WORKS 😉

as i always say in 3 months this will be peanuts

as i always say in 3 months this will be peanuts

Next Quote? funny inspirational quotes on every post! | Andy Warhol Famous Campbell’s Soup Cans

Latinas, Social Media and Buzz influence

How much do you know about Latinas online habits? This Social Media and Buzz study unveils key purchase + influence patterns to marketing success.

One does not simply ignore Latino women - Aragorn

One does not simply ignore Latino women – Aragorn

63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service. Books, magazines and electronics are the categories consulted the most.

Latinas consult with their social network before they make a purchase

Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks.

A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend.

Electronics are the products most consulted by them – 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the same with magazines and books; 47 %, with songs; 45 %, with movies and products related to tourism; and 42 % with cosmetics.

Jewelry is an exception, the great majority of Latinas (89 %) believes this is a personal choice.

Social Media and Buzz Influence

Social Media and Buzz Influence

Brazilians (66 %) and latin americans (56 %) are the greatest contributors and generators of buzz influence as they share most to their experiences in social media recommending or not a product or service. In all of the countries surveyed the rate of positive comments was greater than the negative. Another similarity amongst the women in these countries is that 50% of them may give up a purchase if a product or service is not well rated in social media networks.

Social Media and Buzz influence regarding Latina purchasing decisions

In Argentina, the United States and Mexico, 87% of women cite Facebook as the most influential. And 25% of them say they have already made purchases based on comments or indications of friends of that social network. Twitter appears in second place, with a 17% buzz influence. Advertising also has greater influence on Facebook: 18% of the respondents have already purchased products based on messages or announcements viewed on this channel. Also, on Facebook, one in five women have already withdrawn from making a purchase due to negative buzz about a product or service.

In Brazil, Orkut remains as the social network with greater penetration amongst women: 85 %. Sonic, Twitter and Facebook are tied in second place, with approximately 21 %. Twenty-nine percent of brazilians have made purchases in Orkut based on announcements or messages of companies and 21% are no longer using some products because of negative comments.

Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again

Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again

Next Quote? funny inspirational quotes on every post!

Semantic Search Engine Polaris uses Pinterest Data

A semantic search engine named “Polaris” powers Walmart.com, as well as the company’s mobile web and mobile apps, and it has a 10%-15% increased likelihood that a customer will complete their purchase.

Walmart has struggled in the past to compete against Amazon.com when it comes to Internet sales. But this giant is serious about e-commerce and m-commerce.

The semantic search engine was built by a small team of fifteen engineers within Walmart’s @WalmartLabs division, an internal group of technologists which grew through the acquisition of startups like KosmixOneRiotGrabbleSmall Society, and others.

Social Genome Semantic Search Engine Technology

Polaris takes advantage of Kosmix’s semantic technology, which includes something it once called the “Social Genome” – a way of enabling discovery using algorithms that rank results via social signals from around the web.

Kosmix’s Social Genome technology was used in an earlier @WalmartLabs creation known as “Shopycat,” a social-gifting platform that debuted just before the 2011 holiday season as a Facebook application. With Polaris, that same technology has been expanded upon in order to help return better search results on Walmart.com’s e-commerce and m-commerce destinations. Algorithms take into consideration the number of “Likes” a Walmart product it has on Facebook, and at the number of pins it has on Pinterest, as well as user ratings and reviews when ranking results. Reviews are sourced from Walmart itself, but further down the road, Polaris may pull in reviews from external properties through partnerships with review providers.

It’s a notable development for Walmart to consider using the “signals” from Pinterest which was young and  often seen to drive traffic, but, at the same time, increasingly questioned on its ability to convert clicks to sales back in 2011. Making this Semantic Search Engine and Walmart pretty much visionaries in the field at a time where even Zappos failed at increasing revenues with its Pinpointing tool, a website feature which suggested products based on Pinterest Board Pinned content.

Social Genome Semantic Search Engine Technology - Image Credit: TechCrunch

Social Genome Semantic Search Engine Technology – Image Credit: TechCrunch

In addition to social signals, Polaris focused on the semantic technology Kosmix had developed as a part of the Social Genome. This allows Polaris to understand and analyze the relationship between people, events, places, and products.

This means that when a user searches for “garden furniture” on Walmart.com, the semantic search engine knows the search is for the category “patio furniture,” and displays results from that product group. It also helps to categorize product descriptions in order to extract more meaning out of the text provided. For example, it can pull out “14 Karat”  into an attribute from a description of a gold necklace, and then that attribute becomes searchable.

14 karat search on Walmart with Polaris the Semantic Search Engine Technology - Image Credit: TechCrunch

14 karat search on Walmart with Polaris the Semantic Search Engine Technology – Image Credit: TechCrunch

 

Walmart Engagement Scoring

The third key piece to Polaris is what Walmart calls “engagement scoring.” This was designed in-house using Walmart’s own internal metrics. The scoring uses and measures Walmart shoppers actually do following a search: what they click on, add to cart, and what they purchase. This trains the system to know that a customer searching for “house” is more likely looking for something related to the TV show “House,” as opposed to “dog house” or “doll house,” for example, or that the word “flats” shouldn’t have the “s” removed in order to return results about “flat screen TVs” but should rather present a selection of shoes.

Brazil, the first country in the international roll-out

The rollout of the semantic search engine originally began with a small bucket test where small portions (5%-10%) of Walmart.com traffic was directed over to the next engine. Now the engine is live on all Walmart’s e-commerce and m-commerce offerings in the U.S. The metric related to the increased purchase likelihood (the 10%-15% increase reported above) was made after rollout was at 100%.

i stopped fighting my inner demons - yeah!

i stopped fighting my inner demons – yeah!

 

Sears Goes Social with Hispanics

Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.)

Sears Goes Social with Hispanics

Sears Goes Social with Hispanics

Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes to woo the rapidly growing, social-media loving Hispanic market:

Sears Goes Social with Hispanics

Q: How do Hispanic shoppers differ in terms of social media use?

A: Social media is such an important channel for us right now; Hispanic growth on Facebook is eight times larger than the general population, and we know that Hispanic consumers spend more time on it each week as well. So for us, it seems the best thing to do is work with that higher level of engagement. We’re not creating these forums to push products so much as to build stronger relationships. And it’s pretty exciting. In two weeks we’ve gotten 16,000 fans, and a great level of engagement.

Q: But does that mean there is also an increased appetite for retail in social media?

A: Yes, I think Hispanic culture really is different about shopping. It’s much more of a family activity; the whole family goes out to the mall. They are more social about shopping, in general. They want to have more conversations. We want to join the conversation.

Q: Are there gender differences?

A: Well, younger Latinas are more likely to shop online than older women, or men. But other than that, there are not a lot of major differences.

Q: Is it effective for a marketer as large as Sears to focus on a single Hispanic market, when there are so many submarkets?

A: There are so many differences, and that’s what makes Hispanic marketing so difficult. Facebook is a great equalizer, and you can have general conversations with broader appeal. But there are many cultural nuances. What works for a Dominican audience may not for a Mexican one. So some of our efforts are extremely local.

We launched SearsPR.com last year to serve only the Puerto Rican market. We use local terminology, and a completely separate marketing program. Sears offers 290 million products online, and of course, our mission is to help our customer find things anytime, anywhere. But there are items on this site you can’t find in the continental U.S.

Q: Why so many different initiatives?

A: This market is large and projected to grow even further, and we are leaders in it. It’s not going to be a niche market, it’s going to be the U.S. market. And I can’t think of too many brands that have been very effective. McDonald’s now leads with its diversity insights, and Coca-Cola has done a great job in the Latino market. And I think we’ll see more Latin brands crossing over into the mainstream — like Corona beer.

A reminder

A reminder

Social Media Campaign for Travel and Tourism Industry

Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice.

50 million reviews and opinions on TripAdvisor, the world’s largest Travel site, would definitely back this up. TripAdvisor has doubled its content in two years and features more user-generated content than any other Travel website.

Executing a Social Media campaign for Travel and Tourism? See how TripAdvisor did it.

Executing a Social Media campaign for Travel and Tourism? TripAdvisor today reached the 50 million reviews and opinions milestone

TripAdvisor announced today that it has reached the 50 million reviews and opinions milestone

Social Media Campaign for Travel and Tourism Industry

In January 2005, TripAdvisor reached one million published reviews and opinions, then grew to 10 million in June 2007, 25 million in July 2009 and now features 50 million reviews and opinions — more user-generated content than any other travel site.  TripAdvisor currently publishes 25 new contributions every minute thanks to its active traveler community of more than 20 million members worldwide.

“When we first launched TripAdvisor we knew there would be an appetite among travelers for honest reviews written by real people. Eleven years later, we are tremendously proud to have reached 50 million reviews and opinions which help over 40 million travelers a month around the world plan and experience the perfect trip,” said Steve Kaufer, founder and CEO of TripAdvisor.

TripAdvisor Content Fun Facts

  • The first review on TripAdvisor was published on December 11, 2001 on the Roost Lodge in Vail, Colorado
  • The most reviewed property in the world is the Luxor Las Vegas in Las Vegas, Nevada, currently with more than 6,100 reviews
  • The total word count of reviews and opinions on TripAdvisor is equivalent to the word count of 9,420 volumes of the novel “War and Peace”

TripAdvisor VERY Interesting Facts

  • TripAdvisor attracts more than 50 million unique monthly visitors* across 19 popular travel brands*
  • TripAdvisor-branded sites have more than 40 million unique monthly visitors*
  • The sites have  more than 20 million members and over 50 million reviews and opinions
  • The sites operate in 30 countries worldwide, including China under daodao.com
  • TripAdvisor Media Group generated $486 million in revenue in 2010

“TripAdvisor has tremendous user loyalty and this is largely due to the freshness of content added to the site every day by our passionate community,” said Kaufer. “We would like to thank the millions of reviewers who have contributed to making TripAdvisor the world’s largest and most relevant travel planning tool.”

Best inspirational Quotes of the week - #Quotes #Words #Sayings

Best inspirational Quotes of the week – Quotes Words Sayings

* Source: comScore MediaMetrix