by Claudia Havi Goffan
Hispanic Advertising is about connecting with the U.S. Hispanic Consumer and their real-life experiences and, sometimes, it is simpler than imagined. Learn how Oreo reached the Hispanic Consumer with this outstanding campaign.
It features a dad, a child, an Oreo cookie with the caption: “Dad learns to eat Oreos from me.”
Hispanic children, either born in the U.S. or abroad, are exposed to many experiences that their non- or semi-acculturated parents may never experience, unless it’s through them. So, how do you think a Hispanic dad will learn to eat an Oreo the American way?
That’s why this ad works. There are no stereotypes. There is only a human truth.
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