Oreo Print Ad

An Ad that connects with the U.S. Hispanic Consumer

by Claudia Havi Goffan

Hispanic Advertising is about connecting with the U.S. Hispanic Consumer and their real-life experiences and, sometimes, it is simpler than imagined. Learn how Oreo reached the Hispanic Consumer with this outstanding campaign.

In my everyday life, I pay attention to advertisements—I simply love them. No matter where they are—TV, magazines, newspapers and even billboards—I can’t get enough of them. The one exception is Internet ads. They have to be extraordinary to capture my attention as a marketer. Companies are just simply not investing enough creativity on them yet. As a Hispanic marketer and a Latino woman, my heart melts when I realize a company has made “the” total connection with the Hispanic consumer. A great example is this magazine ad that Nabisco produced for its Oreo brand.

It features a dad, a child, an Oreo cookie with the caption: “Dad learns to eat Oreos from me.”

This Oreo Print Ad speaks to the Hispanic market acculturation experience

This Oreo Print Ad speaks to the Hispanic market acculturation experience

Hispanic children, either born in the U.S. or abroad, are exposed to many experiences that their non- or semi-acculturated parents may never experience, unless it’s through them. So, how do you think a Hispanic dad will learn to eat an Oreo the American way?

That’s why this ad works. There are no stereotypes. There is only a human truth.

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13 replies
  1. Drew Edwards
    Drew Edwards says:

    I love it. I guess I didn’t realized oreo eating was an american method. You are right, this ad touches a truth way down deep in all of us. Our childhood. Our memories. It’s perfect. Drew

    Reply
  2. TargetLatino
    TargetLatino says:

    Thank you, Drew. You know, these things go even farther, they cross borders. I have already started acculturating my nephews, a few years ago, by teaching them how to eat Oreos when I visited my home country.

    Reply
  3. Dinah
    Dinah says:

    It’s difficult to find well-informed people in this particular topic,
    however, you sound like you know what you’re talking about!

    Thanks

    Reply
  4. bridgette
    bridgette says:

    Greetings from California! I’m bored to death at work so I decided to
    browse your blog on my iphone during lunch break. I enjoy
    the knowledge you provide here and can’t wait to take a
    look when I get home. I’m surprised at how quick your blog loaded on my mobile ..

    I’m not even using WIFI, just 3G .. Anyways, superb blog!

    Reply
  5. fern
    fern says:

    Hi, this weekend is designed for me, as this time i am reading
    this wonderful informative article here at my house.

    Reply

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  1. […] which somehow seems to capture my attention and get back into my blog once again – bridges multicultural experiences in a simple and emotive […]

  2. […] which somehow seems to capture my attention and get back into my blog once again – bridges multicultural experiences in a simple and emotive […]

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    An Ad that connects with the U.S. Hispanic Consumer [link to post] (via @TargetLatino)

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    RT @MiNutrition: One story that says so much! RT @TargetLatino: An Ad that connects with the U.S. Hispanic Consumer [link to post]

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  7. […] This post was mentioned on Twitter by claudia havi goffan, RAY DARNOTT. RAY DARNOTT said: An Ad that connects with the U.S. Hispanic Consumer http://ow.ly/DcKE (via @TargetLatino) […]

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