A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visitors in June 2012 and consumed an average of 20.5 hours per month per visitor.
Other important discoveries included in the report are:
Mexicans consumed 7.8 hours/month per visitor on social networks
Politics sites saw a 384% growth in the a month of visitors since last year
81.7% of the Mexican internet audience watched online videos
The biggest amount of visitors to retail sites were made in Hardware and Computer Software
3 of 5 internet visitors in Latin America are 35 or younger
Venezuela, Colombia and Mexico have the youngest users online
Google sites are the most visited destination in Mexico, Facebook has the most activity
Mexicans access instant messaging, blogs and photography sites more than the global average
Facebook leads and will continue to grow; LinkedIn and Tumblr have an impressive growth in Mexico
8.7 hours consumed on Facebook on average per visitor in Mexico. 90% penetration in Mexico
Youtube is the most popular entertainment site in Mexico, reaching 76% of the audience
Mexican users see 157 videos on average per user
Mexican visitors of business/finance sites is still the lowest in the region.
Windows Live Messenger is overwhelmingly the favorite of Mexico.
Sites for lifestyle, in particular those focusing on women and family visits lead the community.
Education sites attract 42% of Web population in Mexico.
The UNAM is the most visited site in Mexico in the Education category.
Mexico leads together with Chile in traffic of mobile devices connected in the region.
Brazil and Mexico are the most used tablets.
sometimes people with the worst past end up creating the best futures
https://hispanic-marketing.com/wp-content/uploads/2012/11/latinos-online-study.jpg345615Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2012-11-13 14:36:042018-03-26 23:58:28Latinos Online 2012 Study
A growing number of U.S. online retailers and consumer brand manufacturers are taking that challenge on by setting up shop and selling online in Latin America.
It wasn’t quite the same as graduating from the e-commerce school of hard knocks, but after six years of trial and error Tradercom USA Inc. has learned some valuable lessons about what works—and what doesn’t—in selling online in Latin America.
In 2006, Tradercom CEO Federico Torres set out to build an online retailing business in Latin America from a base in the U.S. To carve out a niche in Latin America’s growing business-to-consumer e-commerce market, which eMarketer estimates will grow about 110% from $29.70 billion in 2011 to $62.42 billion in 2016, Tradercom had ambitious plans to build a web store in multiple countries and offer steep discounts on well-known American products such as Fossil watches and Weber grills that are not always available through merchants in Latin America.
Latin America E-Commerce – Selling Online to Latin America
But selling online in a foreign country is never easy, especially in Latin America, a fast-growing and still-developing e-commerce arena where U.S. merchants face several substantial barriers to entry, including big tariffs and government red tape, sketchy local delivery options, and plenty of cultural differences. “There is a huge opportunity for U.S. web merchants such as us to develop a significant e-commerce business in Latin America, but there are significant challenges that we had to work our way through.” Torres says. “It took us a long time, lots of patience and a willingness to always try a new approach to build up a steady base of shoppers.”
Today Tradercom is an established and growing online retailing company. The e-retailer carries a web inventory of about 100,000 SKUs and sells online in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela. Sales for the web-only retailer are on track to reach $8 million in 2012, double its 2011 sales.
Tradercom is one of a growing number of U.S. online retailers and consumer brand manufacturers setting up shop and selling online in Latin America. The market already includes 25 U.S. companies ranked in the Top 300 Latin America, which in 2011 had combined web sales of $1.43 billion, up 32.4% from $1.08 billion in the prior year.
And more North American online retailers are seriously eyeing Latin America for a new international opportunity or expanding their existing base of operations. For example Apple Inc. (No. 11), which has been selling computer hardware online in Latin America for several years, in December 2011 launched an iTunes store with a catalog of 20 million song titles for Brazil and 15 other countries in Latin America.
Consumers in Latin America also are big fans of mobile commerce and social media, and looking to conveniently shop online for the products they can’t find in local stores, says Kent Allen, principal and founder of The Research Trust, a San Francisco-based e-commerce and retailing industry research firm with clients in the U.S. and Latin America. “There’s only a handful of global e-commerce markets left where there are still lots of ground-floor opportunities to be the next category-killer web store, hot niche player or even the next Amazon, and that’s Latin America,” Allen says. “E-commerce in Brazil, Mexico and other parts of the region are still in an early growth stage and that’s attracting the attention of lots of U.S. merchants.”
Source: Internet Retailer
https://hispanic-marketing.com/wp-content/uploads/2012/08/latin-america-e-commerce.jpg184300Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2012-08-14 19:49:162018-03-29 01:30:35Selling online from North America to Latin America
How much do you know about Latinas online habits? This Social Media and Buzz study unveils key purchase + influence patterns to marketing success.
One does not simply ignore Latino women – Aragorn
63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service. Books, magazines and electronics are the categories consulted the most.
Latinas consult with their social network before they make a purchase
Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks.
A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend.
Electronics are the products most consulted by them – 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the same with magazines and books; 47 %, with songs; 45 %, with movies and products related to tourism; and 42 % with cosmetics.
Jewelry is an exception, the great majority of Latinas (89 %) believes this is a personal choice.
Social Media and Buzz Influence
Brazilians (66 %) and latin americans (56 %) are the greatest contributors and generators of buzz influence as they share most to their experiences in social media recommending or not a product or service. In all of the countries surveyed the rate of positive comments was greater than the negative. Another similarity amongst the women in these countries is that 50% of them may give up a purchase if a product or service is not well rated in social media networks.
Social Media and Buzz influence regarding Latina purchasing decisions
In Argentina, the United States and Mexico, 87% of women cite Facebook as the most influential. And 25% of them say they have already made purchases based on comments or indications of friends of that social network. Twitter appears in second place, with a 17% buzz influence. Advertising also has greater influence on Facebook: 18% of the respondents have already purchased products based on messages or announcements viewed on this channel. Also, on Facebook, one in five women have already withdrawn from making a purchase due to negative buzz about a product or service.
In Brazil, Orkut remains as the social network with greater penetration amongst women: 85 %. Sonic, Twitter and Facebook are tied in second place, with approximately 21 %. Twenty-nine percent of brazilians have made purchases in Orkut based on announcements or messages of companies and 21% are no longer using some products because of negative comments.
Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again
https://hispanic-marketing.com/wp-content/uploads/2012/05/social-media-and-buzz-influence-a-latina-study.jpg450960Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2012-05-08 20:16:402018-03-29 01:32:08Latinas, Social Media and Buzz influence
Body language is an important part of the communication process. Noticing the signals that people send out with their body language is a very useful social skill. All who specialize in research, grassroots marketing, community outreach, event marketing understand that body language is a key body of knowledge to have.
This is the first of a Hispanic culture series on body language and gestures in Latin American countries.
The meaning of gestures in Mexico
A warm, somewhat soft handshake is the customary greeting among both men and women. Men should let the woman make the first move toward handshaking. After the second or third meeting, Mexican men may begin with or add the abrazo, the embrace along with a few pats on the back. Women friends will embrace lightly and pretend to kiss a cheek.
In some areas of Mexico, you may encounter an unusual addition to the handshake where, after gripping the palm, the two people slide their hands upward to grasp each other’s thumbs.
Many Mexicans are ‘touch oriented.’ This means they may linger over a handshake, they may touch the forearm or elbow, or they may even casually finger the lapel of the other person’s suit. All these touches merely signify a willingness to be friendly nothing more.
If a man stands with his hands on his hips, it suggests hostility.
Deference is shown to the elderly, so give way to them in public and don’t object if they are waited on first.
Never visit churches or religious sites while wearing shorts, tank tops, or cut-off shirts or shorts.
The national drink in Mexico is tequila. To drink it properly, here is the procedure: place a pinch of salt in the depression of your left hand between thumb and forefinger; then lick the salt and quickly take a drink of tequila; follow this by sucking on a lime wedge.
You can call attention to yourself or call a waiter by lifting your hand above your head or maybe a bit lower with the index finger extended upwards and adding a “Pssst!” or “Pshhh!” sound. This is not considered rude and it also applies to other cultures such as Haiti, Argentina, and Spain.
Patience is important; avoid showing anger if and when you encounter delays or interruptions.
people may not tell you how they feel about you but they always show you
https://hispanic-marketing.com/wp-content/uploads/2011/04/body-language-in-Mexico.jpg348638Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2011-04-06 15:02:472018-03-28 23:59:02Body language: the meaning of gestures in Mexico
When it comes to global manufacturing, Mexico is quickly emerging as the “new” China.
According to corporate consultant AlixPartners, Mexico has leapfrogged China to be ranked as the cheapest country in the world for companies looking to manufacture products for the U.S. market. India is now No. 2, followed by China and then Brazil.
In fact, Mexico’s cost advantages and has become so cheap that even Chinese companies are moving there to capitalize on the trade advantages that come from geographic proximity.
According to corporate consultant AlixPartners, Mexico has leapfrogged China to be ranked as the cheapest country in the world for companies looking to manufacture products for the U.S. market. India is now No. 2, followed by China and then Brazil. In fact, Mexico’s cost advantages and has become so cheap that even Chinese companies are moving there to capitalize on the trade advantages that come from geographic proximity.
The influx of Chinese manufacturers began early in the decade, as China-based firms in the cellular telephone, television, textile and automobile sectors began to establish maquiladora operations in Mexico. By 2005, there were 20-25 Chinese manufacturers operating in such Mexican states Chihuahua, Tamaulipas and Baja.
The investments were generally small, but the operations had managed to create nearly 4,000 jobs, Enrique Castro Septien, president of the Consejo Nacional de la Industria Maquiladora de Exportacion (CNIME), told the SourceMex news portal in a 2005 interview.
China’s push into Mexico became more concentrated, with China-based automakers Zhongxing Automobile Co., First Automotive Works (in partnership with Mexican retail/media heavyweight Grupo Salinas), Geely Automobile Holdings (PINK: GELYF) and ChangAn Automobile Group Co. Ltd. (the Chinese partner of Ford Motor Co. (NYSE: F) andSuzuki Motor Corp.), all announced plans to place automaking factoriesin Mexico.
Not all the plans would come to fruition. But Geely’s plan called for a three-phase project that would ultimately involve a $270 million investment and have a total annual capacity of 300,000 vehicles. ChangAn wants to churn out 50,000 vehicles a year. Both companies are taking these steps with the ultimate goal of selling cars to U.S. consumers.
Mexico’s allure as a production site that can serve the U.S. market isn’t limited to China-based suitors. U.S. companies are increasingly realizing that Mexico is a better option than China. Analysts are calling it “nearshoring” or “reverse globalization.” But the reality is this: With wages on the rise in China, ongoing worries about whipsaw energy and commodity prices, and a dollar-yuan relationship that’s destined to get much uglier before it has a chance of improving, manufacturers with an eye on the American market are increasingly realizing that Mexico trumps China in virtually every equation the producers run.
“China was like a recent graduate, hitting the job market for the first time and willing to work for next to nothing,” Mexico-manufacturing consultant German Dominguez told the Christian Science Monitor in an interview last year. But now China is experiencing “the perfect storm … it’s making Mexico – a country that had been the ugly duckling when it came to costs – look a lot better.”
The real eye opener was a 2008 speculative frenzy that sent crude oil prices up to a record level in excess of $147 a barrel – an escalation that caused shipping prices to soar. Suddenly, the labor cost advantage China enjoyed wasn’t enough to overcome the costs of shipping finished goods thousands of miles from Asia to North America. And that reality kick-started the concept of “nearshoring,” concluded an investment research report by Canadian investment bank CIBC World Markets Inc. (NYSE: CM)
“In a world of triple-digit oil prices, distance costs money,” the CIBC research analysts wrote. “And while trade liberalization and technology may have flattened the world, rising transport prices will once again make it rounder.”
Indeed, four factors are at work here.
Mexico’s “Fab Four”
The U.S.-Mexico Connection: There’s no question that China’s role in the post-financial-crisis world economy will continue to grow in importance. But contrary to the conventional wisdom, U.S. firms still export three times as much to Mexico as they do to China. Mexico gets 75% of its foreign direct investment from the United States, and sends 85% of its exports back across U.S. borders. As China’s cost and currency advantages dissipate, the fact that the United States and Mexico are right next to one another makes it logical to keep the factories in this hemisphere – if for no other reason that to shorten the supply chain and to hold down shipping costs. This is particularly important for companies like Johnson & Johnson (NYSE: JNJ), Whirlpool Corp. (NYSE:WHR) and even the beleaguered auto parts maker Delphi Corp. (PINK: DPHIQ) which are involved in just-in-time manufacturing that requires parts be delivered only as fast as they are needed.
The Lost Cost Advantage: A decade or more ago, in any discussion of manufactured product costs, Asia was hands-down the low-cost producer. That’s a given no more. Recent reports – including the analysis by AlixPartners – show that Asia’s production costs are 15% or 20% higher than they were just four years ago. A U.S. Bureau of Labor Statistics report from March reaches the same conclusion. Compensation costs in East Asia – a region that includes China but excludes Japan – rose from 32% of U.S. wages in 2002 to 43% in 2007, the most recent statistics available. And since wages are advancing at a rate of 8% to 9% a year, and many types of taxes are escalating, too, East Asia’s overall costs have no doubt escalated even more in the two years since the BLS figures were reported.
The Creeping Currency Crisis: For the past few years, U.S. elected officials and corporate executives alike have groused that China keeps its currency artificially low to boost its exports, while also reducing U.S. imports. The U.S. trade deficit with China has soared, growing by $20.2 billion in August alone to reach $143 billion so far this year. The currency debate will be part of the discussion when U.S. President Barack Obama visits Chinastarting Monday. Because China’s yuan has strengthened so much, goods made in China may not be the bargain they once were. Those currency crosscurrents aren’t a problem with the U.S. and Mexico, however. As of Monday, the dollar was down about 15% from its March 2009 high. At the same time, however, the Mexican peso had dropped 20% versus the dollar. So while the yuan was getting stronger as the dollar got cheaper, the peso was getting even cheaper versus the dollar.
Trade Alliance Central: Everyone’s familiar with the North American Free Trade Agreement (NAFTA). But not everyone understands the impact that NAFTA has had. It isn’t just window-dressing: Mexico’s trade with the United States and Canada has tripled since NAFTA was enacted in 1994. What’s more, Mexico has 12 free-trade agreements that involve more than 40 countries – more than any other country and enough to cover more than 90% of the country’s foreign trade. Its goods can be exported – duty-free – to the United States, Canada, the European Union, most of Central and Latin America, and to Japan.
In the global scheme of things, what I am telling you here probably won’t be a game-changer when it comes to China. That country is an economic juggernaut and is a market that U.S. investors cannot afford to ignore. Given China’s emerging strength and its increasingly dominant financial position, it’s going to have its own consumer markets to service for decades to come.
Two Profit Play Candidates
From a regional standpoint, these developments all show that we’re in the earliest stages of what could be an even-closer Mexican/American relationship – enhancing the existing trade partnership in ways that benefit companies on both sides of the border (even companies that hail from other parts of the world).
In the meantime, we’ll be watching for signs of a resurgent Mexican manufacturing industry that’s ultimately driven by Chinese companies – because we know the American companies doing business with them will enjoy the fruits of their labor.
Since this is an early stage opportunity best for investors capable of stomaching some serious volatility, we’ll be watching for those Mexican companies likely to benefit from the capital that’s being newly deployed in their backyard.
Two of my favorite choices include:
Wal Mart de Mexico SAB de CV (OTC ADR: WMMVY): Also known as “Walmex,” this retailer has all the advantages of investing in its U.S. counterpart – albeit with a couple of twists. Walmex’s third-quarter profits were up 18% and the company just started accepting bank deposits, a service that should boost store traffic. And while the U.S. retail market is highly saturated – which limits growth opportunities – there are still plenty of places to build Walmex stores south of the border. After all, somebody has to sell products to all those thousands of workers likely to be involved in the growing maquiladora sector.
Coca-Cola FEMSA SAB de CV (NYSE ADR: KOF): Things truly do go better with Coke – especially higher wages and an improved lifestyle. According toReuters, Mexicans now consume more Coca-Cola beverages per capita than any other nation in the world. The company just posted a 25% jump in its third-quarter net earnings, aided by a strong 21% jump in revenue. Coca-Cola FEMSA continues to experience strong growth from its Oxxo convenience stores, and strong beer sales, too. And all three product groups are logical beneficiaries of strong maquiladora development and the growing incomes and rising family wealth that will translate into higher consumer spending in the immediately surrounding areas.
Source: Keith Fitz-Gerald is the chief investment strategist for Money Morning and The Money Map Report.
whoever is trying to bring you down
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Hispanic Marketing Blog is an initiative of Target Latino, a Hispanic Inbound Marketing consulting firm. Research, Social Media, Culture, SEO, Conversion & Pinterest Strategies.
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