Claudia Goffan, Hispanic Marketing professional and CEO at Target Latino, named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor Sam Brownback.
Atlanta, GA – March 27, 2013 – The Kansas Hispanic & Latino American Affairs Commission, with the office of Governor Sam Brownback, is proclaiming Hispanic Day on the Hill at the Capitol in Topeka, Kansas that this year will take place on April 1st- a day wherein Hispanics from Kansas will come together to obtain updated information on key policy and encouraged to meet with their legislators at the Capitol.
The Kansas landscape has changed dramatically since the 2000 U.S. Census. The state’s Hispanic population grew by 59 percent over the past decade. There are over 301,000 Hispanics that reside in Kansas – the 17th largest Hispanic population share nationally- and more than 37% of them are eligible to vote (higher than North Carolina with only 24%).
Claudia Goffan, CEO at Target Latino, Hispanic Marketing expert and Latino community advocate, has been named keynote speaker where she will address the main factors to consider when reaching out to this key demographic.
Claudia has been the Hispanic Marketing expert on Soledad O’Brien’s VIP Panel for the launch of CNN’s major documentary, “Latino in America.” She has been featured in Adweek, Univision, Telemundo, Huffington Post, and is a public speaker in Social Media and Multicultural issues at Emory University, CNN, Columbia University, Georgia State University, and AARP Viva, among others.
“I am honored to have been selected as a keynote speaker for this event.” Goffan said “When I was invited by Adrienne Foster, the Executive Director of Kansas Hispanic & Latino American Affairs Commission, Mayor of Roeland Park and a truly impressive Latina, to speak in the same state that has seen the birth of such important Hispanic figures as Janet Murguía, President of the NCLR, and Juan Sepulveda, Democratic National Committee senior adviser for Hispanic Affairs, my heart skipped a beat.”
Goffan will also attend meetings at the Topeka Chamber of Commerce with businesses interested in reaching out and serving this increasingly influential community.
Hispanic Day on the Hill