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Hispanic Market Dog Food Launch: Beneful Healthy Fiesta
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by Claudia Havi Goffan
Hispanic Market Dog Food Launch Evaluation:…
![Multicultural Marketing for Oreo Canada](https://hispanic-marketing.com/wp-content/uploads/2011/05/oreo_1105.jpg)
Multicultural Marketing for Oreo Canada
Multicultural marketing is not something that only happens in…
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Multicultural Is the New Mainstream
The U.S. population is becoming increasingly diverse, and…
![Wendy's Launches Campaign for Hispanic Consumer Market](https://hispanic-marketing.com/wp-content/uploads/2010/11/wendys-logo.png)
Wendy’s Launches Hispanic Campaign
Wendy's International, Inc. is rolling out a new series of…
![Ratoncito Perez seeks to educate Hispanic children on oral health](https://hispanic-marketing.com/wp-content/uploads/2010/10/raton_perez.jpg)
Ratoncito Perez seeks to educate Hispanic kids on oral health
With toothbrush in hand, Ratoncito Perez seeks to educate Hispanic…
![harvey the marketing dog](https://hispanic-marketing.com/wp-content/uploads/2010/10/harvey.jpg)
Marketing lessons from a dog
This marketing dog must have done its research, understood its…
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New Aflac soccer ad
The Aflac Duck back to soccer... This is a commercial you cannot…
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Is Mexico the “New” China?
When it comes to global manufacturing, Mexico is quickly emerging…
![Kraft, Tecate Share Hispanic Marketing Knowledge](https://hispanic-marketing.com/wp-content/uploads/2010/05/2010-Tecate-Light-Brujeria.jpg)
Kraft, Tecate Share Hispanic Marketing Knowledge
With all of their diversity, marketing successfully to Hispanics…
![Five Foundations For Online Marketing From Coca-Cola](https://hispanic-marketing.com/wp-content/uploads/2010/04/happiness_machine.jpg)
Five Foundations For Online Marketing From Coca-Cola
It seems that Coca-Cola focuses on the fundamentals when it comes…
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Gen Y or Millennials: Marketing Tips
Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y.
Listen to them online 24/7 using Multicultural Market Intelligence Tools
Gen Y believes in the power of WE and is all-inclusive.
Gen Y is multicultural and 34% of Millennials are Hispanics.
![Hispanics social media marketing strategy - a must](https://hispanic-marketing.com/wp-content/uploads/2010/01/box.jpg)
Hispanics social media marketing strategy – a must
Any company that comes in contact with online Hispanic consumers…
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Inside Hispanic America
by Claudia "Havi" Goffan
Winner of the Publisher's Multicultural…
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SABEResPODER & Best Buy Promote Informed Shopping Decisions
The initiative aims at educating the Latino community on how…
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New HomePath.com in Spanish to Help Hispanics Buy Homes
Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping…