Marketing

Hispanic Market Dog Food Launch: Beneful Healthy Fiesta

09/05/2011

8 Comments

by Claudia Havi Goffan Hispanic Market Dog Food Launch Evaluation:…

Multicultural Marketing for Oreo Canada

05/31/2011

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Multicultural marketing is not something that only happens in…

Multicultural Is the New Mainstream

11/23/2010

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The U.S. population is becoming increasingly diverse, and…

Wendy’s Launches Hispanic Campaign

11/03/2010

1 Comment

Wendy's International, Inc. is rolling out a new series of…

Ratoncito Perez seeks to educate Hispanic children on oral health

Ratoncito Perez seeks to educate Hispanic kids on oral health

10/11/2010

2 Comments

With toothbrush in hand, Ratoncito Perez seeks to educate Hispanic…

Marketing lessons from a dog

10/05/2010

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This marketing dog must have done its research, understood its…

Aflac launches TV commercial for Hispanics

New Aflac soccer ad

07/15/2010

1 Comment

The Aflac Duck back to soccer... This is a commercial you cannot…

Is Mexico the “New” China?

07/08/2010

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When it comes to global manufacturing, Mexico is quickly emerging…

Kraft, Tecate Share Hispanic Marketing Knowledge

05/20/2010

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With all of their diversity, marketing successfully to Hispanics…

Five Foundations For Online Marketing From Coca-Cola

04/08/2010

2 Comments

It seems that Coca-Cola focuses on the fundamentals when it comes…

Gen Y or Millennials: Marketing Tips

03/02/2010

6 Comments

Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y. Listen to them online 24/7 using Multicultural Market Intelligence Tools Gen Y believes in the power of WE and is all-inclusive. Gen Y is multicultural and 34% of Millennials are Hispanics.