Even though I don’t agree on the fact that Hispanic movie audiences are captured by using a sentence in Spanish, I think that the article clearly shows the fact that Hispanics loooove movies (in Latin America and in the U.S.) and if you identify a theme that they like (like action movies) and advertise to […]
The Wal-Mart corporation has been carefully nurturing its image as a strong supporter of the Latino community in America, opening stores designed for Latino shoppers, and hosting economic summits for Latino businesses. So it was especially embarrassing for the corporation to find itself in the national headlines late last week as the target of a […]
I happened upon this product and thought it was incredible. You have to try it for yourself at www.frecklebox.com and then select spanish (soft or hard cover) but keep on reading…. Santa Clara, CA (PRWEB) December 11, 2008 — Frecklebox, provider of personalized gifts for kids, announced today that it has officially launched its first Spanish product, […]
Latinas Focus on Education, Careers April 22, 2009 -By Steve McClellan, Adweek A new study from Telemundo and Meredith Hispanic Ventures on Hispanic women reports that Latinas have “redefined their priorities,” with higher education and careers now trumping getting married as top goals. The study, titled “What Latinas Want,” combined quantitative and qualitative research. The […]
What’s the best way to reach the Hispanic consumer? Consider throwing out that TV budget and focusing on in-store media instead. And don’t go out of your way to make your brand look “Hispanic.” Such are the insights of Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA and Manuel Wernicky, president, chief […]