A Controversial Colorado commercial

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by Havi Goffan

This is a must see…. it plays with every stereotype in the book.

Comments welcome….

In 2007, 23 percent of unbuckled car crash victims in Colorado were Latinos, prompting the Colorado Department of Transportation to create its first-ever Spanish public service announcement….

SPA: Tu troca, nadie la toca.
ENG: Nobody touches your truck.

SPA: ¡A tu hija mucho menos!
ENG: And your daughter no way!

SPA: ¿Y esa camiseta que costó tanto sudor conseguirla? ¡Ja! Ni se diga.
ENG: And that hard-earned soccer jersey? Ha! Don’t even think about it!

SPA: Si realmente cuidas lo que te importa, hazlo también cuando manejas.
ENG: If you really take care of what matters most, also do it when you drive.

SPA: Usa el cinturón y cuida lo que más te importa.
ENG: Use the seatbelt and take care of what matters most.

SPA: Un mensaje del Departmento de Transporte de Colorado.
ENG: A message from the Colorado Department of Transportation.