Allstate Celebrates the Passion of Mexican National Team Fans With Unique Sweepstakes for Ultimate Tricolor Fan

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Multichannel promotion allows fans to participate online, on-site or by texting

NORTHBROOK, Ill., June 24 /PRNewswire/ –It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans.

Created to bring fans closer to a legend of “the beautiful game,” Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor game with one of the most exciting soccer players in history – former MNT captain Luis Roberto Alves, also known as “Zague.”

The sweepstakes is part of the activities surrounding Allstate’s third consecutive year as a sponsor of the Mexican National Team and is being announced as players prepare for the highly-anticipated June 24 exhibition match against Venezuela at the Georgia Dome in Atlanta.

“Allstate is a very proud sponsor of the Mexican National Team and we are excited to be able to offer this exclusive experience to two fans to be able to watch their team with one of its legends,” said Georgina Flores, senior marketing manager at Allstate.

Mexican soccer legend, former MNT player and ex-captain of the team, Luis Roberto Alves “Zague,” has teamed up with Allstate over the past three years to add to the excitement and passion for the sport and to convey to fans that on and off-the field, protection is the right move. Sharing the team’s last game in the United States with him will be a once in a lifetime experience for a lucky winner and guest.

“This year has been full of excitement surrounding the performance and results for the qualifying games for both the Gold Cup and the World Cup. I’m thrilled to once again team up with my friends at Allstate, a company that’s always been committed to the Hispanic community,” commented ‘Zague’. “I look forward to joining the thousands of fans during the upcoming matches of the U.S. tour and I can’t wait to meet the winners of this year’s sweepstakes in Dallas.”

The promotion officially ‘kicks off’ on June 24, 2009, and is open until September 1, 2009. There are three ways for participants to enter and consumers can enter in English or Spanish:

Enter online at www.proteccioneslajugada.com – the official Web site of Allstate’s MNT sponsorship
Text “ZAGUE” to 49737 (standard rates apply)
Visit the Allstate booth at Futbol Fiesta in Atlanta on June 24 and/or San Diego on June 28

There is one entry permitted per person. For rules and the official entry form, visit www.proteccioneslajugada.com

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate(R)” slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,700 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.
Source: Allstate Insurance