MillerCoors pledged Friday to increase economic opportunities for Hispanics through an agreement with the Hispanic Association on Corporate Responsibility.
Through the joint agreement, MillerCoors and the Hispanic Association on Corporate Responsibility promise to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and work force development, procurement and supplier diversity, marketing and advertising, and community contributions.
“Growing and leveraging diversity will provide MillerCoors with a competitive advantage that will not only strengthen our business, but also strengthen the Hispanic community,” said Leo Kiely, MillerCoors CEO. “Through this agreement we will be able to use our collective power to achieve an important goal for both our organizations, to have Hispanics participating at greater levels in our business.”
The new five-year agreement is the first since MillerCoors was created in July 2008. Coors was a founding corporate member of HACR and has maintained an agreement since 1986.
“It is gratifying to see that MillerCoors recognizes the growing influence of Latinos in the marketplace, workplace and social mainstream, said HACR president and CEO Carlos Orta.
MillerCoors is a joint venture of Denver-based Molson Coors Brewing Co. and SABMiller PLC that combines the two international beer companies’ U.S. brewing operations.
Source: Denver Business Journal
Latest posts by Target Latino (see all)
- 4D Projection Mapping Campaigns See It To Believe It - 08/19/2014
- Millennial consumer shopping insights and trends - 03/07/2014
- Social Media Alerts for Manufacturing Defects Delivers Results - 11/27/2013