Hispanics Create More than Half of Food Growth

Word-Of-Mouth Research: Moms Buzz about Brands
Educated, Affluent and Hispanics Flock Online
Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

In addition to being the largest driver of college enrollment growth, Hispanics have also become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data from a Hispanic market research study.

The U.S. Hispanic segment made up more than 50% of real U.S. food, beverage and restaurant growth between 2005 and 2008, generating $52 billion of new inflation-adjusted spending. In contrast, non-Hispanics generated $40 billion of new inflation adjusted spending during the same period. This means that between 2005 and 2008, Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

The analysis indicates this growth can be attributed primarily to an increase in the number of U.S. Hispanic households, and secondly to an increase in consumer spending among U.S. Hispanics (which should likely continue rising as more Hispanics obtain college degrees and increase their earning potential).

Source: Latinum

Word-Of-Mouth Research: Moms Buzz about Brands
Educated, Affluent and Hispanics Flock Online
Sharing is Caring!!
The following two tabs change content below.
Multicultural Marketing Technologist. Keynote speaker on culture, inbound marketing and Pinterest. Featured in CNN en Español, CNN, Adweek, AmEx Open Forum, Univision, Telemundo, HufPo, AARP Viva, among other media. Judge, Festival Iberoamericano Promociones (FIP)
5 replies

Trackbacks & Pingbacks

  1. Twitter Comment


    Hispanics Create More than Half of Food Growth | Hispanic Marketing Blog: [link to post] via @addthis #Multicultural #Hispanic

    Posted using Chat Catcher

  2. Twitter Comment


    Hispanics Create More than Half of Food Growth in the US: [link to post]

    Posted using Chat Catcher

  3. Twitter Comment


    Hispanics Create More than Half of U.S. Food Growth – [link to post]

    Posted using Chat Catcher

  4. Twitter Comment


    Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector
    [link to post]

    Posted using Chat Catcher

  5. Twitter Comment


    Hispanics Create More than Half of Food Growth – [link to post]

    Posted using Chat Catcher

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>