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Smart Apps Usage in Smart Marketing Campaigns

Buzz marketing Campaign with Flash Mob for Nivea
We Decide: Latinos and the 2012 Election
Smart Apps Usage in Smart Marketing Campaigns

Smart Apps Usage in Smart Marketing Campaigns

Innovation comes in many forms and sometimes it comes in the form of smart apps. And when these smart apps are able to deliver loyalty, customer satisfaction, brand awareness and increased revenues, we have a winning combo.

Smart Marketing Campaign

Evian is now selling its product direct to consumers with an online delivery service. This device can be posted to your fridge and allows you to order more Evian through tapping the screen.Evian is offering customers a very special kind of fridge magnet, a Wi-Fi-equipped system that enables them to order a fresh ration of Evian mineral water just as soon as supplies begin to run low. All you have to do is sign up online, receive the “magnet” et voila!

The delivery is free of charge and the smart apps enable you to choose the order quantity, the different flavors preferred and the frequency of delivery, if the customer want a regular delivery.

Pretty smart apps and I am certain we will see more companies doing this.

How do these smart apps work?

The smart apps flow is depicted in the graphics below:

Evian Connecting your Fridge to the Internet

Evian Connecting your Fridge to the Internet

Select the Product you Want

Select the Product you Want

Select the delivery date

Select the delivery date

Evian Smart app connecting

Evian Smart app connecting

Order is sent via the Smart App

Order is sent via the Smart App

So true! Timing is key

So true! Timing is key

Buzz marketing Campaign with Flash Mob for Nivea
We Decide: Latinos and the 2012 Election
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Multicultural Marketing Technologist. Keynote speaker on culture, inbound marketing and Pinterest. Featured in CNN en Español, CNN, Adweek, AmEx Open Forum, Univision, Telemundo, HufPo, AARP Viva, among other media. Judge, Festival Iberoamericano Promociones (FIP)
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