Generations, like people, have personalities, and Millennials — the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium — have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change.
They are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.
Their entry into careers and first jobs has been badly set back by the Great Recession, but they are more upbeat than their elders about their own economic futures as well as about the overall state of the nation.(See chapter 4 in the full report)

They embrace multiple modes of self-expression. Three-quarters have created a profile on a social networking site. One-in-five have posted a video of themselves online. Nearly four-in-ten have a tattoo (and for most who do, one is not enough: about half of those with tattoos have two to five and 18% have six or more).
Nearly one-in-four have a piercing in some place other than an earlobe — about six times the share of older adults who’ve done this. But their look-at-me tendencies are not without limits. Most Millennials have placed privacy boundaries on their social media profiles. And 70% say their tattoos are hidden beneath clothing. (See chapters 4 and 7 in the full report)
Despite struggling (and often failing) to find jobs in the teeth of a recession, about nine-in-ten either say that they currently have enough money or that they will eventually meet their long-term financial goals. But at the moment, fully 37% of 18- to 29-year-olds are unemployed or out of the workforce, the highest share among this age group in more than three decades. Research shows that young people who graduate from college in a bad economy typically suffer long-term consequences — with effects on their careers and earnings that linger as long as 15 years.1 (See chapter 5 in the full report)
Whether as a by-product of protective parents, the age of terrorism or a media culture that focuses on dangers, they cast a wary eye on human nature. Two-thirds say “you can’t be too careful” when dealing with people. Yet they are less skeptical than their elders of government. More so than other generations, they believe government should do more to solve problems. (See chapter 8 in the full report).
They are the least overtly religious American generation in modern times. One-in-four are unaffiliated with any religion, far more than the share of older adults when they were ages 18 to 29. Yet not belonging does not necessarily mean not believing. Millennials pray about as often as their elders did in their own youth. (See chapter 9 in the full report)
Only about six-in-ten were raised by both parents — a smaller share than was the case with older generations. In weighing their own life priorities, Millennials (like older adults) place parenthood and marriage far above career and financial success. But they aren’t rushing to the altar. Just one-in-five Millennials (21%) are married now, half the share of their parents’ generation at the same stage of life. About a third (34%) are parents, according to the Pew Research survey. We estimate that, in 2006, more than a third of 18 to 29 year old women who gave birth were unmarried. This is a far higher share than was the case in earlier generations.2 (See chapters 2 and 3 in the full report)
Millennials are on course to become the most educated generation in American history, a trend driven largely by the demands of a modern knowledge-based economy, but most likely accelerated in recent years by the millions of 20-somethings enrolling in graduate schools, colleges or community colleges in part because they can’t find a job. Among 18 to 24 year olds a record share — 39.6% — was enrolled in college as of 2008, according to census data. (See chapter 5 in the full report)
They get along well with their parents. Looking back at their teenage years, Millennials report having had fewer spats with mom or dad than older adults say they had with their own parents when they were growing up. And now, hard times have kept a significant share of adult Millennials and their parents under the same roof. About one-in-eight older Millennials (ages 22 and older) say they’ve “boomeranged” back to a parent’s home because of the recession. (See chapters 3 and 5 in the full report)
They respect their elders. A majority say that the older generation is superior to the younger generation when it comes to moral values and work ethic. Also, more than six-in-ten say that families have a responsibility to have an elderly parent come live with them if that parent wants to. By contrast, fewer than four-in-ten adults ages 60 and older agree that this is a family responsibility.
Despite coming of age at a time when the United States has been waging two wars, relatively few Millennials — just 2% of males — are military veterans. At a comparable stage of their life cycle, 6% of Gen Xer men, 13% of Baby Boomer men and 24% of Silent men were veterans. (See chapter 2 in the full report)
Politically, Millennials were among Barack Obama’s strongest supporters in 2008, backing him for president by more than a two-to-one ratio (66% to 32%) while older adults were giving just 50% of their votes to the Democratic nominee. This was the largest disparity between younger and older voters recorded in four decades of modern election day exit polling. Moreover, after decades of low voter participation by the young, the turnout gap in 2008 between voters under and over the age of 30 was the smallest it had been since 18- to 20-year-olds were given the right to vote in 1972. (See chapter 8 in the full report)
But the political enthusiasms of Millennials have since cooled — for Obama and his message of change, for the Democratic Party and, quite possibly, for politics itself. About half of Millennials say the president has failed to change the way Washington works, which had been the central promise of his candidacy. Of those who say this, three-in-ten blame Obama himself, while more than half blame… [more]
You may also find these articles of your interest:
Pages: 1 2







Twitter Comment
RT @pepsiYOSUMO: Very interesting read! RT @TargetLatino: The Millennials: Confident. Connected. Open to Change. [link to post] < -- :)
– Posted using Chat Catcher
Twitter Comment
The Millennials: Confident. Connected. Open to Change. [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @TargetLatino: The Millennials: Confident. Connected. Open to Change. [link to post] – A must read report on this generation!
– Posted using Chat Catcher
Twitter Comment
Very interesting read! RT @TargetLatino: The Millennials: Confident. Connected. Open to Change. [link to post]
– Posted using Chat Catcher
Twitter Comment
Great Stuff – They also represent the most multicultural group in history. RT @TargetLatino: The Millennials: [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @TargetLatino: The Millennials (New Face of America): Confident. Connected. Open to Change. [link to post]
– Posted using Chat Catcher
Good article. I especially liked the overall generational comparisons that were presented as well as the side by sides in behavior and belief systems. I keep telling Boomers (when I hear them complaining about youth) that Millennials are not only sharper but much more open minded to their world and to change. Of course most of that is through necessity, it’s a survival skill, but they’re innately good at it.
Thanks for posting!
Twitter Comment
RT @JoeRayCr8iv: Good article, from #Target Latino. The Millennials: Confident. Connected. Open to Change. – [link to post] #latism
– Posted using Chat Catcher
Twitter Comment
Good article–Picked up from #Target Latino
The Millennials: Confident. Connected. Open to Change. – [link to post]
#latism
– Posted using Chat Catcher
Twitter Comment
Everything you ever needed to know about Millennials as a target audience: [link to post]
– Posted using Chat Catcher
Twitter Comment
The Millennials: Confident. Connected. Open to Change. [link to post] by @targetlatino
– Posted using Chat Catcher
Twitter Comment
RT @TargetLatino: The Millennials: Confident. Connected. Open to Change. [link to post]
– Posted using Chat Catcher
Twitter Comment
RT @gabymenta: The Millennials: Confident. Connected. Open to Change. [link to post] by @targetlatino < = thank u 4 RT!! :)
– Posted using Chat Catcher