We all love good research and especially when it is about millennials. After all, they account for 21 percent of consumer spend and marketers look for ways to make millennial consumer shopping insights actionable.
Today, marketers can use these insights to influence, reach, activate and accelerate a specific shopper along the path of purchase with added […]
Pinterest competition from Peugeot
Pinterest is the new kid on the social media block, but […]
Hispanic Culture and Hispanic Marketing
Isn’t it funny that now we all focus on the 2014 soccer World Cup Ads? Didn’t it used to be an almost exclusive event surrounding the Super Bowl? As the U.S. gets more involved with soccer, the larger the U.S. audience and the higher the number of advertisers wanting to capture their attention.
Because of it and because soccer […]
4D projection mapping is one of the most incredible display technologies for ambient ads and guerrilla marketing used today. We hand-picked 7 incredible and jaw-dropping examples for you!
Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, sometimes buildings, into a display surface for video projection. Advertisers […]
Bus advertising is not something new. Trucks and buses have been wrapped with ads for […]
I return from speaking at #EngageMexico and become speechless when I see the mild-mannered […]
Interactive marketing campaigns work to initiate a relationship between a customer and a brand, which […]