We all love good research and especially when it is about millennials. After all, they account for 21 percent of consumer spend and marketers look for ways to make millennial consumer shopping insights actionable.
Today, marketers can use these insights to influence, reach, activate and accelerate a specific shopper along the path of purchase with added […]
Pinterest competition from Peugeot
Pinterest is the new kid on the social media block, but […]
Hispanic Culture and Hispanic Marketing
Isn’t it funny that now we all focus on the 2014 soccer World Cup Ads? Didn’t it used to be an almost exclusive event surrounding the Super Bowl? As the U.S. gets more involved with soccer, the larger the U.S. audience and the higher the number of advertisers wanting to capture their attention.
Because of it and because soccer […]
A new Mobile App Advertising trend may be in the making as smartphone owners turn to local TV news apps and breaking, local news and weather are top content categories, according to the latest research on the topic.
As local digital news becomes a more competitive space—with Google showing signs of venturing into the market, […]
Bus advertising is not something new. Trucks and buses have been wrapped with ads for […]
I return from speaking at #EngageMexico and become speechless when I see the mild-mannered […]
Interactive marketing campaigns work to initiate a relationship between a customer and a brand, which […]