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A brief introduction to Social Media

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What is your Social Media goal?

Social media sites are becoming a major strategy for brands and business.

What tools should we use to get a return on our social media efforts?

Use them all. But use the tools for different purposes and audiences.

When you are on Twitter you are everybody’s friend. Simple as that. Facebook is your home. Who do you entertain in your home? Facebook is the place where you can truly connect with your audience. LinkedIn is your office. There are thousands of social media sites: YouTube, Digg, Reddit, Delicious, hubspot, winelifetoday, univision.

Log in to our site and watch the rest of the introduction to Social Media presentation to learn Twitter basics and tips to increase your follower base. Do not overextend yourself on social media and increase your connections!

 

Click on social media presentation to advance

Single Men and Single Women Perception of Dating and Weight Differ

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New Poll Shows Significant Discrepancy between Single Men’ and Single Females’ Perception of Dating and Weight

New Poll Shows Significant Discrepancy between Single Males' and Single Females' Perception of Dating and Weight

New Poll Shows Significant Discrepancy between Single Males’ and Single Females’ Perception of Dating and Weight

Kirstie Alley, Jessica Simpson, Kelly Clarkson and Oprah have spent years yo-yo dieting, but would they work so hard to be thin if they knew men love them despite the extra pounds? These days, Fat is Fabulous, with reality shows about a heavy bachelor searching for his heavy set sweetheart and zaftig women competing in dance-offs, bringing in big ratings numbers for the Networks. So when Fox’s More to Love Bachelor, Luke Conley, professed to loving big, beautiful women, leading online dating sites Date.com http://www.date.com), Matchmaker.com http://www.matchmaker.com), and Amor.com http://www.amor.com), decided to poll its members to see what they think about dating overweight men or women.

The results were surprising, perhaps even astounding. A whopping 85% of single men professed their love for heavier women with more than 80% of men feeling that overweight women are less bitchy than thin women. These single men thought that overweight women appreciate the attention that men give them and are more loving because of it.

Since the beginning of time, men and women have failed to understand each other and this latest poll shows that this continues. While the majority of men have no issue with an overweight woman, 90% of women think men find extra weight unattractive, and that heavy women have a much harder time dating.

85% of Single Men Would Date Heavy Women; 90% of Single Women Feel Men Can’t See Past a Few Extra Pounds, States Date.com

“These poll results show such a significant discrepancy in the way men feel about dating overweight women, and what women think men are looking for when it comes to relationships. Unfortunately, these types of misconceptions between the sexes are extremely common, and result in a lot of missed dating and relationship opportunities,” said Shira Zwebner, Relationship Advisor for Date.com, Matchmaker.com and Amor.com. “At the end of the day, what’s important to men is that the women they date be open and receptive to being loved and to giving love, not whether or not they’re a perfect size zero. And once overweight women realize that men aren’t just looking for a thin woman, they’ll have a lot more self-confidence when dating, which will ultimately result in more successful romances.”

In a new survey of thousands of male online daters nationwide, conducted in the months of July and August 2009, we asked: Fox’s hit reality show this Summer, More to Love, is about an overweight guy looking for love amongst overweight women. America is one of the fattest nations on the planet; do you prefer dating skinny or overweight women?

Following are the complete results:

A couple of extra pounds is fine by me: 85%

Thin: 15%

We also asked our male members the following: Why do you prefer to date a heavy woman?

Following are the complete results:

I find that overweight women are less bitchy than thin women, they appreciate the attention men give them and are more loving because of it: 80%

Because it matters what’s on the inside, not on the outside: 68.7%

Heavier women are better in bed: 54.2%

Overweight women have more fun, especially those who are happy in their own skin: 12.5%

All of the above: 34.6%

We also asked our male members the following: And if you would date an overweight woman, how heavy can she be?

Following are the complete results:

She can be obese; it doesn’t matter as long as I love her: 79.9%

A couple of pounds overweight, but she should be working on losing it: 63.8%

20 pounds is my limit: 42.5%

I wouldn’t date someone who is overweight: 20.5%

In a new survey of thousands of female online daters nationwide, we asked: Fox’s hit reality show this Summer, More to Love, is about an overweight guy looking for love amongst overweight women. America is one of the fattest nations on the Planet; do you think overweight women have a harder time dating?

Following are the complete results:

Absolutely, men can’t see beyond a few extra pounds: 90.0%

Not really, they’re just single like the rest of us: 10.0%

We also asked our female members the following: Would you date an overweight guy?

Following are the complete results:

Yes, I love a teddy bear, I feel protected by a bigger guy: 87.6%

Depends on how overweight he is, I’d like someone who is health conscious and not a couch potato: 74.3%

No, I want a guy who is fit and keeps in shape: 29.8%

This summer, Date.com asked people on the street what appeals most to them in a mate: looks, brains, physique, money or confidence? Visit http://www.youtube.com/watch?v=URRxN_vA0C8 to view America’s answers!

About Avalanche, LLC

Avalanche operates several leading online dating websites, including Date.com, Matchmaker.com and Amor.com. Date.com launched on Valentine’s Day 1997 and has become one of the world’s most popular dating websites. First started as a Bulletin Board System in 1986, Matchmaker.com is the oldest online dating site. It was acquired by Avalanche in 2006 and targets those singles seeking serious relationships. Amor.com, launched in 2007, is a rapidly growing destination for Hispanic singles. Avalanche hosts more than 10 million members worldwide, with the sites adding over 100,000 members each month. Additional information is available at http://www.date.com

Source: Avalanche.com

Strategic Alliance Between Televisa and Genomma Lab

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Grupo Televisa, S.A.B. (“Televisa”; NYSE: TV; BMV: TLEVISA CPO) and Genomma Lab Internacional, S.A.B. de C.V. (“Genomma Lab”; BMV: LAB B) announced today that they have signed a strategic alliance agreement to sell and distribute personal care and over the counter pharmaceuticals in the United States and Puerto Rico.

The strategic alliance will operate through Televisa Consumer Products USA (“TCP”) a company owned 51% by Televisa and 49% by Genomma Lab. The sale and distribution of Genomma Lab’s products will be an integral part of the activities of TCP.

As part of this alliance, TCP will enter into, among others, a product supply agreement with Genomma Lab. Televisa will make available its different media platforms in the United States and Puerto Rico to TCP, which will provide Genomma Lab’s brands with significant advertising in the targeted markets in line with Genomma Lab’s business model.

This will enable Genomma Lab to expand the extensive success of its brands beyond Mexico and Latin America by accessing a Hispanic market of approximately 50 million consumers with a purchasing power of over $870 billion annually while leveraging off of Televisa’s reach and name recognition in the Hispanic market.

Subject to certain conditions, the parties contemplate closing the transaction in the following months and launching operations by year end.

About Grupo Televisa, S.A.B

Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world and a major participant in the international entertainment business. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct to home satellite services, cable television and telecommunication services, magazine publishing and publishing distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of an internet portal, and gaming. Grupo Televisa also owns an unconsolidated equity stake in La Sexta, a free-to-air television venture in Spain.

 

About Genomma Lab Internacional, S.A.B. de C.V.

Genomma Lab Internacional, S.A.B. de C.V. is one of the fastest growing pharmaceutical and personal care products companies in Mexico and has an increasing presence in the international markets. Genomma Lab develops, sells and markets a broad range of premium branded products, many of which are leaders in the categories in which they compete in terms of sales and market share. The Company has significantly grown its revenue and profitability through a combination of a successful new product development process, consumer-oriented marketing, a broad retail distribution network and a low-cost, highly flexible operating model.

Source: Genomma Lab Internacional, S.A.B. de C.V.

People still prefer real-life recommendations to online

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Word of Mouth and Viral Marketing

Word of Mouth and Viral Marketing: real-life recommendations preferred?

Word of Mouth and Viral Marketing: real-life recommendations preferred?

Referring a product or service is not a new idea, it’s been around as long as people have—but is the way people make recommendations changing with the times? Despite increased online activity, new research from Mintel shows real-life recommendations are still more influential to consumers than those received online.
Mintel’s exclusive consumer survey showed most people who bought a product or service based off a recommendation did so on a referral from a friend/relative or husband/wife/partner (34% and 25%, respectively). Only 5% of respondents bought based on the recommendation of a blogger, the same for a chat room.

“It’s interesting to find that as much time as we spend online, we still prefer a personal recommendation from someone we know and trust,” states Chris Haack, senior analyst at Mintel. “Young adults are somewhat more likely to turn to the Internet for advice and referrals, but even they listen to their peers first.”

Most people base a recommendation on price and convenience, according to Mintel. Especially in the current economic climate, where shoppers are compelled to find the lowest price, it’s not surprising that more than 64% of respondents state that price drove them to recommend a product or service, while quality (55%) and convenience (33%) follow behind.

Mintel reports that Asian and Hispanic respondents are considerably more likely to recommend a product they saw advertised. Asians (14%) and Hispanics (10%) are also more likely to report being influenced by bloggers to purchase a specific product or service.

“The sheer number of people that purchase based on recommendations proves marketers need to pay attention to word of mouth,” states Chris Haack. “It’s becoming easier for businesses to lose control of their marketing messages, so companies need to carefully monitor and respond to consumer conversations about their brands.”

Source: http://www.mintel.com

Snacking differences between Hispanics, general population

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Snacking Differences: Hispanic Parents More Likely to Reward Kids with Snacks

Study highlights snacking differences between Hispanics, general population

Study highlights snacking differences between Hispanics, general population

Dipped, topped or eaten plain, America loves snacks. But new research from Mintel shows that not all Americans snack the same. Hispanics, the fastest growing population in the US, differ significantly in their snacking habits.
Hispanic adults are twice as likely as non-Hispanics to reward their children’s good behavior with salty snacks (41% versus 19%). But salty snack consumption among Hispanic adults is low, possibly due to traditional food preferences. Of five snacks-potato chips, pretzels, popcorn, nuts and corn/tortilla chips/cheese snacks-only 65% of Hispanics report eating three or more regularly (versus 80% of the general population).

Other key snacking differences findings

  • Hispanics emphasize mealtime, with snacks often perceived as appetite-spoilers. Mintel found Hispanics more interested in packages with ’small portions’ than the general population
  • Frozen snack usage is extremely low among less acculturated Hispanics, but more acculturated Hispanics eat them at the same rate as other Americans
  • Hispanic children show higher preference for healthy snacks like yogurt, cheese, raw veggies and nuts than non-Hispanic children

’Manufacturers need to understand that Hispanic’s eating habits are not the same as the general population’s,’ explains Leylha Ahuile, multicultural expert at Mintel. ’Even among Hispanics, we see huge variety in snacking, eating and drinking tendencies.’ Ahuile emphasizes the importance of not viewing Hispanics as one homogenous group. ’Understanding acculturation and how Hispanics differ from one another is key for companies hoping to tap into this rapidly growing market.’

Source: http://www.mintel.com