Posts

A Media Revolution: the inclusion of Social Media

Tribune Co. Launches National Marketing Initiative

In a major national marketing initiative, Tribune Co. today announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to reach consumers across a variety of media platforms. Tribune365 gives marketers unprecedented, consolidated access to the nation’s top markets, and makes its official debut in a national media campaign of its own that breaks today in ad trade publications.

Tribune Co., whose properties across the U.S. include major-market newspapers such as the Los Angeles Times, Chicago Tribune and Orlando Sentinel, 23 local TV stations (including KTLA-TV in Los Angeles and WPIX-TV in New York), and radio, digital, and mobile assets, will deliver results for national and local advertisers at a time when they are demanding solutions that work. Tribune365 was recently selected by the Dallas Morning News to serve as its national sales representative.

“As a content company, we’re in the business of delivering the local news, information and entertainment that consumers are looking for when, where and how they want it,” said Don Meek, president, Tribune365. “Tribune365 gives our marketing partners unique access to innovative, multi-platform solutions that help reach their target audiences and meet their business goals.”

Specifically, Tribune365’s national marketing initiatives include:

  • National advertising campaign: Using the tagline “Tribune. We Deliver.”, the campaign includes a series of executions in major advertising publications, both in print and online. In the ads, consumers are depicted in various locations (on the beach, on the train, at home) getting their news from Tribune’s collection of diverse media properties. The campaign positions Tribune as a multimedia company that is innovating amidst the evolving media landscape and delivering news to consumers according to their preferences.
  • Proprietary research: In partnership with Cincinnati, OH-based firm Personal Media Research, Tribune365 commissioned a national study on local media to more closely examine the way in which consumers get their local news and information, and the way advertising across various media platforms influences their purchase decisions. Among the study’s findings, consumers consider local news and information particularly valuable in their purchase decisions. Newspapers, in particular, rank stronger than all media on key measures related to ad trust and the shopping occasion. While no single medium has the “magic bullet”, the study finds that the best marketing solutions involve a combination of media as consumers choose to get their news from a variety of media and platforms throughout the day.
  • Web/podcasts: Through a microsite, http://trb365.com/tribunewedeliver, Tribune365 developed a series of podcasts featuring conversations with key members of the company’s leadership team, who speak to the vitality of newspapers and offer insights into how consumers get their local news across a variety of platforms.

“A good offense is always the best defense and we’re committed to evolving the business we’re in and leveraging the power of our local media assets,” said Meek. “We are already seeing positive results from advertisers who have come to us for innovative solutions to connect with their consumers.”

About Tribune365

TRIBUNE365 National Solutions Group is the new national, cross-platform sales team for Tribune Company, offering advertisers customized, innovative, multi-market solutions across all media platforms, including TV, print, digital, mobile, direct and event marketing. For more information about TRIBUNE365, including sales contacts, visit www.trb365.com.

About Tribune Co.

TRIBUNE is America’s largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable, Chicago’s WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience. At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and nurture a corporate culture that doesn’t take itself too seriously.

SOURCE Tribune Co.

Most Popular Searches for September Yahoo! En Espanol

Popular Searches for September

Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches for September in Yahoo! Pop include:

Top 10 Overall Searches:
1. Twin Towers
2. Tsunami
3. Sandra Bullock
4. Vida Guerra
5. Qualifiers 2010
6. Olga Tanon
7. Whitney Houston
8. Perez Hilton
9. Gaby Espino
10. Megan Fox

Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center’s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa.

Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie “All About Steve” that opened in September with mixed reviews. The actress, who plays a crossword puzzle constructor, also produced the film.

Propelled by controversy, singers Olga Tanon and Whitney Houston also topped the list. Tanon participated in the criticized Peace Without Borders Concert, held in Havana last month. Houston, interviewed by Oprah, brought to light very private aspects of her drug use and violent marriage. Cuban-American blogger Perez Hilton made headlines after having falsely reported that Jaclyn Smith had committed suicide in Honduras. Venezuelan soap opera star Gaby Espino and Hollywood actress Megan Fox also topped the list.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, technology, celebrities, news and sports. During the month of September, the qualifier soccer matches for the World Cup were the number one search in the sports category, attracting the imagination of the fans, who will passionately follow their country’s teams all the way to South Africa next summer. Olga Tanon was No. 1 in the music category and Sandra Bullock topped the Entertainment category.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. Every day millions of people visit Yahoo! to search for news, hobbies, curiosities and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on ‘Pop’ on the Yahoo! En Espanol front page or visit: http://Espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

Social Media Success Story Flawlessly Executed

A brilliant example of an Advertising campaign and Social Media success story with flawless  execution and of how to measure social media results:

Social Media Success Story: media exposure equaled $6.67 million in ad spend

The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes.

Commemorating 100 years since the death of one of the greatest writers Brazil has ever seen, Machado de Assis, Rede Globo launched a miniseries inspired by one of his best-known books, “Dom Casmurro.” In order to promote it, LiveAd divided the book contents in a thousand pieces and organized a collective reading of the entire text, inviting people to upload their homemade videos reading in front of their webcams. The videos were posted on a special social network.

To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.

Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.

We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.

At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.

The results were astonishing: Spontaneous media exposure equaled $6.67 million in ad spend.


One Thousand Casmurros from Livead on Vimeo

In less than a month, the reading was completed ending in a total social media success story.

Influential admirers talked about it in public. 33 million viewers watched the series’ first episode. The media called it the best tribute to Machado de Assis of 2008.

Almost 106 million people were exposed to press notes related to the mini-series.

The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.

Roundhouse Mini Cooper London guerilla marketing ads
Have a Social Media Crisis Plan
Social with Hispanics
Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.
never lose your sense of wonder

A Media Revolution: the inclusion of Social Media

Tribune Co. Launches National Marketing Initiative

In a major national marketing initiative, Tribune Co. today announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to reach consumers across a variety of media platforms. Tribune365 gives marketers unprecedented, consolidated access to the nation’s top markets, and makes its official debut in a national media campaign of its own that breaks today in ad trade publications.

Tribune Co., whose properties across the U.S. include major-market newspapers such as the Los Angeles Times, Chicago Tribune and Orlando Sentinel, 23 local TV stations (including KTLA-TV in Los Angeles and WPIX-TV in New York), and radio, digital, and mobile assets, will deliver results for national and local advertisers at a time when they are demanding solutions that work. Tribune365 was recently selected by the Dallas Morning News to serve as its national sales representative.

“As a content company, we’re in the business of delivering the local news, information and entertainment that consumers are looking for when, where and how they want it,” said Don Meek, president, Tribune365. “Tribune365 gives our marketing partners unique access to innovative, multi-platform solutions that help reach their target audiences and meet their business goals.”

Specifically, Tribune365’s national marketing initiatives include:

  • National advertising campaign: Using the tagline “Tribune. We Deliver.”, the campaign includes a series of executions in major advertising publications, both in print and online. In the ads, consumers are depicted in various locations (on the beach, on the train, at home) getting their news from Tribune’s collection of diverse media properties. The campaign positions Tribune as a multimedia company that is innovating amidst the evolving media landscape and delivering news to consumers according to their preferences.
  • Proprietary research: In partnership with Cincinnati, OH-based firm Personal Media Research, Tribune365 commissioned a national study on local media to more closely examine the way in which consumers get their local news and information, and the way advertising across various media platforms influences their purchase decisions. Among the study’s findings, consumers consider local news and information particularly valuable in their purchase decisions. Newspapers, in particular, rank stronger than all media on key measures related to ad trust and the shopping occasion. While no single medium has the “magic bullet”, the study finds that the best marketing solutions involve a combination of media as consumers choose to get their news from a variety of media and platforms throughout the day.
  • Web/podcasts: Through a microsite, http://trb365.com/tribunewedeliver, Tribune365 developed a series of podcasts featuring conversations with key members of the company’s leadership team, who speak to the vitality of newspapers and offer insights into how consumers get their local news across a variety of platforms.

“A good offense is always the best defense and we’re committed to evolving the business we’re in and leveraging the power of our local media assets,” said Meek. “We are already seeing positive results from advertisers who have come to us for innovative solutions to connect with their consumers.”

About Tribune365

TRIBUNE365 National Solutions Group is the new national, cross-platform sales team for Tribune Company, offering advertisers customized, innovative, multi-market solutions across all media platforms, including TV, print, digital, mobile, direct and event marketing. For more information about TRIBUNE365, including sales contacts, visit www.trb365.com.

About Tribune Co.

TRIBUNE is America’s largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable, Chicago’s WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience. At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and nurture a corporate culture that doesn’t take itself too seriously.

SOURCE Tribune Co.

Most Popular Searches for September Yahoo! En Espanol

Popular Searches for September

Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches for September in Yahoo! Pop include:

Top 10 Overall Searches:
1. Twin Towers
2. Tsunami
3. Sandra Bullock
4. Vida Guerra
5. Qualifiers 2010
6. Olga Tanon
7. Whitney Houston
8. Perez Hilton
9. Gaby Espino
10. Megan Fox

Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center’s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa.

Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie “All About Steve” that opened in September with mixed reviews. The actress, who plays a crossword puzzle constructor, also produced the film.

Propelled by controversy, singers Olga Tanon and Whitney Houston also topped the list. Tanon participated in the criticized Peace Without Borders Concert, held in Havana last month. Houston, interviewed by Oprah, brought to light very private aspects of her drug use and violent marriage. Cuban-American blogger Perez Hilton made headlines after having falsely reported that Jaclyn Smith had committed suicide in Honduras. Venezuelan soap opera star Gaby Espino and Hollywood actress Megan Fox also topped the list.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, technology, celebrities, news and sports. During the month of September, the qualifier soccer matches for the World Cup were the number one search in the sports category, attracting the imagination of the fans, who will passionately follow their country’s teams all the way to South Africa next summer. Olga Tanon was No. 1 in the music category and Sandra Bullock topped the Entertainment category.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. Every day millions of people visit Yahoo! to search for news, hobbies, curiosities and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on ‘Pop’ on the Yahoo! En Espanol front page or visit: http://Espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

Social Media Success Story Flawlessly Executed

A brilliant example of an Advertising campaign and Social Media success story with flawless  execution and of how to measure social media results:

Social Media Success Story: media exposure equaled $6.67 million in ad spend

The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes.

Commemorating 100 years since the death of one of the greatest writers Brazil has ever seen, Machado de Assis, Rede Globo launched a miniseries inspired by one of his best-known books, “Dom Casmurro.” In order to promote it, LiveAd divided the book contents in a thousand pieces and organized a collective reading of the entire text, inviting people to upload their homemade videos reading in front of their webcams. The videos were posted on a special social network.

To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.

Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.

We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.

At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.

The results were astonishing: Spontaneous media exposure equaled $6.67 million in ad spend.


One Thousand Casmurros from Livead on Vimeo

In less than a month, the reading was completed ending in a total social media success story.

Influential admirers talked about it in public. 33 million viewers watched the series’ first episode. The media called it the best tribute to Machado de Assis of 2008.

Almost 106 million people were exposed to press notes related to the mini-series.

The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.

Roundhouse Mini Cooper London guerilla marketing ads
Have a Social Media Crisis Plan
Social with Hispanics
Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.
never lose your sense of wonder

Pizza Patron, Pepsi Celebrate Hispanic Heritage

Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month.

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,” which means, “Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.”

With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.

The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy,” which reinforces the company’s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle.

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

“Celebrating the rich history and traditions found within the Latin life and culture is what makes our brand strong,” says Andrew Gamm, brand director for Pizza Patron. “National Hispanic Heritage Month is a chance for us to honor the Latin culture which goes to the core of our company’s values.”

Source: QSR Magazine

A brief introduction to Social Media

What is your Social Media goal?

Social media sites are becoming a major strategy for brands and business.

What tools should we use to get a return on our social media efforts?

Use them all. But use the tools for different purposes and audiences.

When you are on Twitter you are everybody’s friend. Simple as that. Facebook is your home. Who do you entertain in your home? Facebook is the place where you can truly connect with your audience. LinkedIn is your office. There are thousands of social media sites: YouTube, Digg, Reddit, Delicious, hubspot, winelifetoday, univision.

Log in to our site and watch the rest of the introduction to Social Media presentation to learn Twitter basics and tips to increase your follower base. Do not overextend yourself on social media and increase your connections!

 

Click on social media presentation to advance