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Mobile Marketing Campaign against Drunk Driving

Budweiser launched this mobile marketing campaign in Argentina in a wonderful effort to generate awareness about the dangers of drunk driving. The campaign, called “Termina bien la noche, escanea este codigo” (“End the night well, scan this code”), had simple but quite effective mechanics. Budweiser handed out coasters with a QR code at the bars, clubs and restaurants where their line of beers was sold to be given to their patrons when they ordered a Bud.

Mobile Marketing Campaign Budweiser | Photo

Mobile Marketing Campaign Budweiser Argentina

 

Once the code was scanned with the smartphone, the application enabled access to a radio taxi service located near to the Budweiser consumer. One of the pillars of this mobile marketing campaign was where it took place: the exact moment where people have to become aware of the dangers of drunk driving.

mobile marketing campaign against drunk driving

mobile marketing campaign against drunk driving

Quotes of the Day

Low Self Esteem Quotes

Low Self Esteem Quotes

 

Choose to become Carl Jung #quote

Choose to become Carl Jung quote

Next Quote? On the Latinos Online Study

Marketing lessons from a dog

This marketing dog must have done its research, understood its market segment and delivered its unique selling proposition in a memorable manner. See it to believe it. Enjoy.

harvey the marketing dog

harvey the marketing dog

Marketing lessons from a dog:

Surround yourself with people

Surround yourself with people

Facebook and Coca-Cola Bring “Like” To The Real World

RFID bracelets and "Like?" at Coca-Cola Village

RFID bracelets and “Like?” at Coca-Cola Village

Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook.  Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on “Like” placards to update their Facebook feed with a “Like” about a pool, spa, extreme sports, food and more all found at the Coca-Cola Village.  Also, if teens were photographed by one of the event’s official photographers the RFID technology automatically tagged everyone in the photo and uploaded it to each relevant Facebook profile.

Every day the Village was open up to 650 people attended.  Those 650 people each posted on average 54 pieces of Coke branded content on their Facebook profile, driving 35,000 Coca-Cola Facebook messages each day.  Talk about amplifying an event!

Check out the video to see how it all worked.  Huge “WOOHOO” to Coca-Cola Israel!

Facebook and Coca-Cola Bring “Like” To The Real World

you never know how strong you are

you never know how strong you are