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The Proposal with Bullock and Reynolds Depicts Real Life

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Majority of U.S. Singles Would Have Green Card Wedding; High Percentage of Single Online Daters Would Marry Foreign Strangers for Cash

Hispanics Polled on Love

Hispanics Polled on Love

MIAMI BEACH, Fla., June 28 /PRNewswire/ — In The Proposal, last week’s #1 movie in America, Sandra Bullock is a Canadian in need of a Green Card, and so she gets engaged to her American assistant, played by Ryan Reynolds. Are Green Card marriages really that prevalent in today’s day and age? Last month, leading online dating websites Date.com (http://www.date.com), Matchmaker.com (http://www.matchmaker.com), and Amor.com (http://www.amor.com), polled their members to see if they would walk down the aisle for reasons other than love.

The majority of U.S. male and female singles, ranging in ages from 18 – 55+, voted yes to a sham marriage so that a foreigner could remain in the Country; a high percentage said they would be willing to marry strangers for cash. Surprisingly, the majority of men would marry a complete stranger who they’ve only met via a blind date, while the majority of women would marry an ex-boyfriend.

“With so many Americans affected by the recession, we’re not surprised to see that many single online daters would be willing to trade the sanctity of marriage for money,” said Shira Zwebner, Relationship Advisor for Date.com, Matchmaker.com and Amor.com.”

In a new survey of thousands of online daters nationwide, we asked: Sandra Bullock and Ryan Reynolds star in The Proposal, a movie about a US citizen engaged to his Canadian boss so she can stay in the Country and get her Green Card. Would you marry someone so they could stay in The United States?

Following are the complete results:
Men Women
Yes 58.8% 60.9%
No 29.4% 34.8%
We also asked: If you would be willing to have a Green Card marriage, who would you wed so that they could stay in the Country?

Following are the complete results:
Men Women
A blind date 29.6% 11.1%
An ex-boyfriend/girlfriend 14.8% 22.2%
My best friend’s relative 11.1% 20.6%
A stranger for cash 14.8% 16.7%
My boss 8.4% 10.3%
Gay friend’s lover 3.7% 1.0%
Source: Avalanche, LLC

Dr Pepper Ads, Tour Target Young Latinos

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Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage.

“Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a statement. “Hispanic young adults are living the best of both worlds: they’re bicultural and bilingual. Unlike previous generations, today’s young Latinos literally have one foot in each culture and Vida23 celebrates their way of life.”

TV and radio spots will kick off the campaign, with Dr Pepper ads featuring a song created specifically for the effort, called “La La La Life/Vida23.” The song was written and performed by Cucu Diamantes and Andres Levin, founder of the band Yerba Buena. The song is available for download at www.vida23.com, the Web site for the campaign. Here, consumers can also re-mix their own of the song, and download ringtones as well.

Dr Pepper Vida23 - Dr Pepper ads

Dr Pepper Vida23 – Dr Pepper ads

Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers.

Agency Lopez Negrete in Houston is handling.

A Southwest regional tour, starting this week and featuring a mobile dance club, also supports. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, Calif. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.

“The young Hispanic consumer drives a large share of volume for Dr Pepper,” said Morales. “The Hispanic population is already large and expected to reach 60 million by 2020, growing three times faster than non-Hispanics. This program is aimed to connect with . . . Latino consumers, and invite them to revel in life to the 23rd power.”

Heartache quote

Heartache quote

Source: Adweek -Yana Polikarpov