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Hispanic Market Dog Food Launch: Beneful Healthy Fiesta

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by Claudia Havi Goffan

Hispanic Market Dog Food Launch Evaluation: Beneful Healthy Fiesta

While some companies are still hesitant about tackling the Latino market; Purina goes for it, hook, line and sinker.

Last July, Purina launched a new Beneful dog food flavor to appeal to Latino dog owners called Healthy Fiesta.  Maybe these pooches have inherently acquired the Latino culture and that makes them crave tomatoes and avocados? I guess my dog, if I had one, would love to have good and juicy steaks. Oh, wait. That actually applies. Will Hispanics really choose chow for their pups based on a Latino sounding brand?

My concern with my pet’s food, Sundance (the oldest cat I know), is how healthy it is for her and not that it tastes like salsa. Well, I’d love her to be able to taste whatever she pleases but her health comes first. And to this day, pet food companies have a long way to go to earn my trust.

I still say, kudos to Purina for being so daring. But maybe next time, the research should be focused on what Hispanic dog owners’ concerns are. I may be mistaken, so I would love to hear the opinion of all of you Latino pet-parents. Would you give your puppy Beneful Healthy Fiesta? Why?

The commercial is pretty much like all of the Beneful ads and here it is for you to enjoy.

Hispanic Market Dog Food Launch: Beneful Healthy Fiesta 🙂

too funny

too funny

Hispanics Create More than Half of Food Growth

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Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

In addition to being the largest driver of college enrollment growth, Hispanics have also become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data from a Hispanic market research study.

The U.S. Hispanic segment made up more than 50% of real U.S. food, beverage and restaurant growth between 2005 and 2008, generating $52 billion of new inflation-adjusted spending. In contrast, non-Hispanics generated $40 billion of new inflation adjusted spending during the same period. This means that between 2005 and 2008, Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

The analysis indicates this growth can be attributed primarily to an increase in the number of U.S. Hispanic households, and secondly to an increase in consumer spending among U.S. Hispanics (which should likely continue rising as more Hispanics obtain college degrees and increase their earning potential).

Source: Latinum

Yoda wisdom

Yoda wisdom

HISPANIC OR LATINO?

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HISPANIC OR LATINO?

Most young Hispanics — 51 percent — don’t care which term is used to describe them, a survey by the Pew Hispanic Center found. Another 35 percent prefer to be called Hispanic, while 14 percent prefer to be identified as Latino.