Hispanic consumer | Page 5 of 7

Hispanic Travel Market

07/14/2009/in Market Intelligence/by Havi Goffan

Hispanic Travel Market

Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole. As the Hispanic population grows, so does their amount of travel. They are taking more trips, spending more money. Airlines, hotels, convention and visitor bureaus have all caught on and are starting to work to attract Hispanic consumers. Hispanics are interested in learning more about other cultures and have money to spend. While before, they may have traveled closer home and taken more low-key vacations, today they seem to be traveling more and farther to explore and broaden their horizons.
• Hispanic travel volume was up 20 percent from 2000 to 2002 (increasing from 64.1 million to 77.1 million person-trips), much higher than the two percent growth of travelers overall

• A majority of Hispanic person-trips are for leisure (77%), of which visiting friends or relatives is the ultimate goal for many (43%)

• Entertainment trips (16%) and outdoor recreation (8%) make up smaller shares of Hispanic person-trips

Hispanic Travel Market Research

• The states that attract the greatest number of Hispanic travelers include California, Texas and Florida. Nevada, Arizona, and New Mexico are also popular destinations

• Hispanic households spend an average of $480 on a trip, excluding spending on transportation to their destination

• One third (33%) of trips by Hispanic households include children under 18 years old, significantly higher than for overall traveling households in the U.S. (24%)

Source: TIA

First-Ever Hispanic Marketing Effort by Ryan’s Grill Buffet and Bakery

07/14/2009/in Marketing/by Havi Goffan

Ryan’s(R) Grill Buffet and Bakery, a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, today announced the launch of the brand’s first system-wide marketing effort. The integrated campaign was created by their marketing agency of record and features original music and a proprietary jingle.

The integrated Hispanic marketing effort is part of Ryan’s system-wide branding effort to help re-define and distinguish the casual dining chain’s unique brand personality and restaurant experience. Television (:30 and :15) and radio (:30) spots will run beginning in July. Ads feature “Whadja Get?,” an original song that defines the Ryan’s buffet experience. The Hispanic marketing effort will also include digital, direct, in-store, and a proprietary scratch card game. The campaign will also include Hispanic versions of key elements. Ryan’s will also launch an employee marketing effort that features ring tones, screensavers, videos, and musical greeting cards.

“This campaign gives a distinct brand voice to the Ryan’s restaurant experience,” said Mike Andrews, chief executive officer of Buffets, Inc. “It celebrates both the emotional and functional benefits of Ryan’s unique platform in a way that will resonate with our customers. The spirit of Ryan’s personality is expressed in every vertical element of this campaign.”

The Hispanic Marketing Effort

“We set out to create a brand strategy and an integrated marketing program that differentiates Ryan’s and conveys their commitment to providing high quality, freshly made meals for the entire family,” said the agency’s managing partner. “This campaign will engage consumers at multiple touch points and make them want to be a part of the terrific Ryan’s experience.”
Source: Red Orbit

Legal Marketing Site Targets US Hispanics in Spanish

07/02/2009/in Digital Marketing/by Target Latino

English-Only Legal Marketing Sites Fail to Reach a Growing Segment of US Population in Spanish. Article marketing on legal topics in a target market’s own language, such as Spanish for Hispanics, provides an unrivaled opportunity to increase a legal firm’s online exposure and web traffic.

Miami, FL, June 28, 2009 –(PR.com)– A new website seeks to tap directly into the US Hispanic market for legal services by offering an outlet to market legal services in Spanish. TusDerechosLegales.Com targets Hispanics by delivering general information online exclusively in Spanish through short articles on a legal topic.

US-Based Web Site Targets Legal Marketing at US Hispanics in Their Native Language

Some legal topics, such as immigration and divorce, naturally provide an opportunity for lawyers to extend their marketing reach in Spanish. Short articles in their native language allow Hispanics in the US to find relevant information quickly and in an understandable format that online translators do not provide. This, in turn, leads to an easier process in locating attorneys who can provide the services needed.

Marketing legal services in Spanish is an example of niche marketing. Because the internet lends itself to this type of marketing, TusDerechosLegales.Com expects to gain significant traffic throughout the US within a reasonable time by catering only to legal marketing in the Spanish language. The site uses an article directory format with over twenty-five legal categories, including not only the two already mentioned but also real estate (including foreclosure), wills, probate, personal injury, etc.

As attorneys learn to make the most of their online presence, and learn to use marketing strategies that take advantage of their online presence, a marketing niche such as legal articles in Spanish provides a no-cost avenue to increase their web traffic. TusDerechosLegales.Com is actively seeking attorneys to write short articles on various topics with which attorneys can include their contact and website information. For attorneys who cannot write in Spanish, the site provides an additional service of translating their first five articles on a first-come, first-served basis for key categories, and will be expand its offerings to low-cost translation services of articles. Article submission is free to the attorneys as is, of course, access to the articles.

Additionally, TusDerechosLegales.Com also makes use of other online tools, such as RSS feeds for the articles. In addition, legal professionals who are using Twittr can take advantage of another marketing opportunity by announcing their latest article submissions in a “twitt.”
Source: PR.com

An Aloe Vera Juice Site for the Hispanic Market?

06/20/2009/in Digital Marketing, Marketing/by Target Latino

Aloe Vera is a Hispanic folk remedy that has found its way into other cultures and into many skin creams. It has a strong soothing effect when applied directly from cut leaves. A bit gooey at first but oh so refreshing.

Aloe Vera is used to treat cuts and burns on the skin, it is believed to have skin rejuvenation powers and when in liquid form, it helps boost the immune system.

I still remember the words of one american surgeon that advised me to drink Aloe Vera juice during the 10 days before a surgery. How’s that for culture penetration?

Now US Farms, Inc., announced the launch of its new Hispanic focused web site http://www.jugodealoevera.com, which will operate as a division of US Farms Inc.

Aloe Vera Plant

US Farms Aloe Vera Juice retails for $14.95 per bottle or wholesales for $89.95 per case (12 bottles). US Farms Aloe Vera Juice can be ordered online with Visa, Master Card, Discover, or American Express or by calling their customer service.

US Farms Aloe Vera Juice is an exclusive proprietary formulation which includes: Aloe Vera Juice (Barbadensis Miller), White Grape, Cranberry, Concord Grape and Black Cherry juice concentrate which are potent anti-oxidants and phyto-nutrients.

If you are interested in sampling their new and exciting Aloe Vera Juice will be offered for a limited time, a free 32 oz. bottle of US Farms Aloe Vera juice. Visit their website at http://jugodealoevera.com/sample.html

About US Farms Aloe Vera Juice

What sets US Farms Aloe Vera Juice apart from others is our farm fresh crop. Our Aloe Vera is hand harvested and cultivated using the best farming practices to ensure the highest quality. We blend our high-grade Aloe Vera with just the right amount of all-natural fruit juices to give it a great taste.

Aloe Vera has been known for centuries and used by people thought out the world. Aloe Barbadensis Miller (leaf inner gel) contains a wide variety of nutrients, including vitamins, minerals, and amino acids. These nutrients, along with the phyto-nutrients in the fruit juices, as well as the anti-oxidants they contain, they say makes their Aloe Vera juice the perfect complement to an active lifestyle.

We know all of us can enjoy the rewards of adding Aloe Vera Juice to our diets. Will we?

Source: US Farms, Inc.

Clear your mind here

Jones Soda Co. celebrates Hispanic heritage with new flavors

07/14/2009/in Marketing/by Havi Goffan

SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork.

New Hispanic Jones Soda flavors

“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”

Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com .

The specialty sodas will be available in the following new flavors: Naranja Mandarina, Limón, Tutti Frutti and Crema de Piña. It will debut in the single-serve sections of select retailers in Los Angeles, San Diego and Arizona.

For more information visit http://www.jonessoda.com .

About Jones Soda Co.:

Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones GABA, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. For more information visit http://www.jonessoda.com and http://www.myjones.com .

Ratoncito Perez seeks to educate Hispanic children on oral health

Ratoncito Perez seeks to educate Hispanic kids on oral health

10/11/2010

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2 Comments

Latin Diet Pyramid - Copyright 2009 Oldways Preservation & Exchange Trust - http://www.oldwayspt.org/

Nationwide Outreach Spreads Traditional Foods Message

09/22/2010

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Meet the Colombians!!!

06/11/2010

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A little about Dominicans

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1 Comment

be mindful when it comes to words

Source: Richmond Public Relations

Hispanic Travel Market

07/14/2009/in Market Intelligence/by Havi Goffan

Hispanic Travel Market

Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole. As the Hispanic population grows, so does their amount of travel. They are taking more trips, spending more money. Airlines, hotels, convention and visitor bureaus have all caught on and are starting to work to attract Hispanic consumers. Hispanics are interested in learning more about other cultures and have money to spend. While before, they may have traveled closer home and taken more low-key vacations, today they seem to be traveling more and farther to explore and broaden their horizons.
• Hispanic travel volume was up 20 percent from 2000 to 2002 (increasing from 64.1 million to 77.1 million person-trips), much higher than the two percent growth of travelers overall

• A majority of Hispanic person-trips are for leisure (77%), of which visiting friends or relatives is the ultimate goal for many (43%)

• Entertainment trips (16%) and outdoor recreation (8%) make up smaller shares of Hispanic person-trips

Hispanic Travel Market Research

• The states that attract the greatest number of Hispanic travelers include California, Texas and Florida. Nevada, Arizona, and New Mexico are also popular destinations

• Hispanic households spend an average of $480 on a trip, excluding spending on transportation to their destination

• One third (33%) of trips by Hispanic households include children under 18 years old, significantly higher than for overall traveling households in the U.S. (24%)

Source: TIA

First-Ever Hispanic Marketing Effort by Ryan’s Grill Buffet and Bakery

07/14/2009/in Marketing/by Havi Goffan

Ryan’s(R) Grill Buffet and Bakery, a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, today announced the launch of the brand’s first system-wide marketing effort. The integrated campaign was created by their marketing agency of record and features original music and a proprietary jingle.

The integrated Hispanic marketing effort is part of Ryan’s system-wide branding effort to help re-define and distinguish the casual dining chain’s unique brand personality and restaurant experience. Television (:30 and :15) and radio (:30) spots will run beginning in July. Ads feature “Whadja Get?,” an original song that defines the Ryan’s buffet experience. The Hispanic marketing effort will also include digital, direct, in-store, and a proprietary scratch card game. The campaign will also include Hispanic versions of key elements. Ryan’s will also launch an employee marketing effort that features ring tones, screensavers, videos, and musical greeting cards.

“This campaign gives a distinct brand voice to the Ryan’s restaurant experience,” said Mike Andrews, chief executive officer of Buffets, Inc. “It celebrates both the emotional and functional benefits of Ryan’s unique platform in a way that will resonate with our customers. The spirit of Ryan’s personality is expressed in every vertical element of this campaign.”

The Hispanic Marketing Effort

“We set out to create a brand strategy and an integrated marketing program that differentiates Ryan’s and conveys their commitment to providing high quality, freshly made meals for the entire family,” said the agency’s managing partner. “This campaign will engage consumers at multiple touch points and make them want to be a part of the terrific Ryan’s experience.”
Source: Red Orbit

Legal Marketing Site Targets US Hispanics in Spanish

07/02/2009/in Digital Marketing/by Target Latino

English-Only Legal Marketing Sites Fail to Reach a Growing Segment of US Population in Spanish. Article marketing on legal topics in a target market’s own language, such as Spanish for Hispanics, provides an unrivaled opportunity to increase a legal firm’s online exposure and web traffic.

Miami, FL, June 28, 2009 –(PR.com)– A new website seeks to tap directly into the US Hispanic market for legal services by offering an outlet to market legal services in Spanish. TusDerechosLegales.Com targets Hispanics by delivering general information online exclusively in Spanish through short articles on a legal topic.

US-Based Web Site Targets Legal Marketing at US Hispanics in Their Native Language

Some legal topics, such as immigration and divorce, naturally provide an opportunity for lawyers to extend their marketing reach in Spanish. Short articles in their native language allow Hispanics in the US to find relevant information quickly and in an understandable format that online translators do not provide. This, in turn, leads to an easier process in locating attorneys who can provide the services needed.

Marketing legal services in Spanish is an example of niche marketing. Because the internet lends itself to this type of marketing, TusDerechosLegales.Com expects to gain significant traffic throughout the US within a reasonable time by catering only to legal marketing in the Spanish language. The site uses an article directory format with over twenty-five legal categories, including not only the two already mentioned but also real estate (including foreclosure), wills, probate, personal injury, etc.

As attorneys learn to make the most of their online presence, and learn to use marketing strategies that take advantage of their online presence, a marketing niche such as legal articles in Spanish provides a no-cost avenue to increase their web traffic. TusDerechosLegales.Com is actively seeking attorneys to write short articles on various topics with which attorneys can include their contact and website information. For attorneys who cannot write in Spanish, the site provides an additional service of translating their first five articles on a first-come, first-served basis for key categories, and will be expand its offerings to low-cost translation services of articles. Article submission is free to the attorneys as is, of course, access to the articles.

Additionally, TusDerechosLegales.Com also makes use of other online tools, such as RSS feeds for the articles. In addition, legal professionals who are using Twittr can take advantage of another marketing opportunity by announcing their latest article submissions in a “twitt.”
Source: PR.com

An Aloe Vera Juice Site for the Hispanic Market?

06/20/2009/in Digital Marketing, Marketing/by Target Latino

Aloe Vera is a Hispanic folk remedy that has found its way into other cultures and into many skin creams. It has a strong soothing effect when applied directly from cut leaves. A bit gooey at first but oh so refreshing.

Aloe Vera is used to treat cuts and burns on the skin, it is believed to have skin rejuvenation powers and when in liquid form, it helps boost the immune system.

I still remember the words of one american surgeon that advised me to drink Aloe Vera juice during the 10 days before a surgery. How’s that for culture penetration?

Now US Farms, Inc., announced the launch of its new Hispanic focused web site http://www.jugodealoevera.com, which will operate as a division of US Farms Inc.

Aloe Vera Plant

US Farms Aloe Vera Juice retails for $14.95 per bottle or wholesales for $89.95 per case (12 bottles). US Farms Aloe Vera Juice can be ordered online with Visa, Master Card, Discover, or American Express or by calling their customer service.

US Farms Aloe Vera Juice is an exclusive proprietary formulation which includes: Aloe Vera Juice (Barbadensis Miller), White Grape, Cranberry, Concord Grape and Black Cherry juice concentrate which are potent anti-oxidants and phyto-nutrients.

If you are interested in sampling their new and exciting Aloe Vera Juice will be offered for a limited time, a free 32 oz. bottle of US Farms Aloe Vera juice. Visit their website at http://jugodealoevera.com/sample.html

About US Farms Aloe Vera Juice

What sets US Farms Aloe Vera Juice apart from others is our farm fresh crop. Our Aloe Vera is hand harvested and cultivated using the best farming practices to ensure the highest quality. We blend our high-grade Aloe Vera with just the right amount of all-natural fruit juices to give it a great taste.

Aloe Vera has been known for centuries and used by people thought out the world. Aloe Barbadensis Miller (leaf inner gel) contains a wide variety of nutrients, including vitamins, minerals, and amino acids. These nutrients, along with the phyto-nutrients in the fruit juices, as well as the anti-oxidants they contain, they say makes their Aloe Vera juice the perfect complement to an active lifestyle.

We know all of us can enjoy the rewards of adding Aloe Vera Juice to our diets. Will we?

Source: US Farms, Inc.

Clear your mind here

Jones Soda Co. celebrates Hispanic heritage with new flavors

06/18/2009/in Marketing/by Target Latino

SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork.

New Hispanic Jones Soda flavors

“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”

Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com .

The specialty sodas will be available in the following new flavors: Naranja Mandarina, Limón, Tutti Frutti and Crema de Piña. It will debut in the single-serve sections of select retailers in Los Angeles, San Diego and Arizona.

For more information visit http://www.jonessoda.com .

About Jones Soda Co.:

Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones GABA, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. For more information visit http://www.jonessoda.com and http://www.myjones.com .