The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach.
Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers.
Various studies show that Latinos purchase more televisions, digital cameras, cell phones, and computers than the average population. However, Raul P. Lomeli-Azoubel, Executive Chairman for SABEResPODER, said that, “the statistics also reveal a different reality: the technological advances, that serve to make our lives easier, are not being used to their full potential.”
For this reason, SABEResPODER, with Best Buy’s support, has published an educational guide about “New Technologies” with the main objective of sharing vital information, so that consumers can learn more about their options.
The educational campaign also includes an informative video on the subject and workshops that will be offered to community groups. The goal of the initiative is to promote smarter, more informed, consumer electronic shopping, and help the community purchase products that actually meet their specific needs.
“Our knowledgeable, non-commission sales specialists are trained specifically to help our customers find the right product solution to best fit their individual needs,” says Marco Orozco from Best Buy. “We believe our sales specialists’ primary role is to listen to the needs of our customers and then inform and educate them on their product options.”
The initiative was presented during a community event at the Mexican Consulate in Los Angeles, where Consul General Juan Marcos Gutierrez congratulated SABEResPODER for this campaign focused on educating the community and empowering them to make informed purchasing decisions. The Consul General also made the following recommendation to the audience: “remember to first educate yourself on your options in order to avoid mistakes that are caused by impulse shopping.”
The recurring theme at the event was for consumers to make informed purchases to ensure that technology delivers on its promises; and to learn how technology can improve the quality of life in a digital world. About SABEResPODER, Inc.
SABEResPODER provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while assisting Spanish-dominant consumers to become more informed, confident and active consumers and participants in American society. SABEResPODER is a targeted Spanish-language multimedia network reaching Spanish dominant consumers at a key transition point when they are actively pursuing resources to further establish their lives in the United States. For more information about SABEResPODER, visit www.saberespoder.com.
About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality of the communities where their employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com
Managers’ Hiring Practices Vary By Race, Ethnicity Says University of Miami Study
Managers’ Hiring Practices Vary By Race, Ethnicity Says University of Miami Study
White, Asian and Hispanic managers tend to hire more whites and fewer blacks than black managers do, according to a new study out of the University of Miami School of Business Administration.
Using more than two years of personnel data from a large U.S. retail chain, the study found that when a black manager in a typical store is replaced by a white, Asian or Hispanic manager, the share of newly hired blacks falls from 21 to 17 percent, and the share of whites hired rises from 60 to 64 percent. The effect is even stronger for stores located in the South, where the replacement of a black manager causes the share of newly hired blacks to fall from 29 to 21 percent. In locations with large Hispanic populations, Hispanics hire more Hispanics and fewer whites than white managers. The study is out this month in the Journal of Labor Economics.
The finding is clear evidence that the race or ethnicity of those who make hiring decisions can have a strong impact in the racial makeup of a company’s workforce, says Laura Giuliano, an assistant professor of economics at the University of Miami School of Business, who authored the study with David Levine and Jonathan Leonard from the University of California, Berkeley.
How strong is the impact? Consider a typical store with 40 employees located in the Southern U.S. According to the data, replacing a black manager with a non-black manager would result in the replacement of three to four black workers with white workers over the course of one year.
The effect in a non-Southern store would also be significant, if a bit more subtle. Replacing a black manager in a non-Southern store would result in one black worker being replaced by a white worker over a year.
“From the viewpoint of a district manager who is observing just a small sample of stores, this change might go unnoticed or appear insignificant,” Giuliano said. “However, the change may appear more significant from the point of view of job seekers — and especially black job seekers. In fact, the change in non-Southern stores amounts to a proportional decline of 15 percent in the number of blacks employed.”
The data used by Giuliano and her colleagues were especially well suited to sorting out the role race plays in hiring. While previous studies have also suggested that manager race plays a role, those studies have been unable to distinguish that role from other factors such as the demographic makeup of the local labor pool. Giuliano and her colleagues were able to isolate the race factor by tracking individual stores that experienced a change of manager.
“This means we can compare the hiring patterns of consecutive managers of different races in the same store,” she said. “Hence we can isolate the effect of a manager’s race by comparing the hiring patterns of managers when they hire from similar labor pools under similar conditions.”
The researchers were also able to use their data to offer some partial explanations for why these differences in hiring patterns exist.
They found that both black and non-black managers tend to hire people who live close to them. So if black managers live in predominantly black neighborhoods, their hiring network is also likely to be predominantly black.
The research also suggests that black managers hire fewer whites because whites may be less willing to work for black managers. The study found that when a white manager is replaced with a black manager, the rate at which white workers quit their jobs increases by 15 percent.
“We interpret this increase in the white quit rate as evidence of discriminatory sorting by white job seekers,” the authors write. “It implies that whites who dislike working for black managers often avoid working for black managers in the first place.”
About the University of Miami School of Business Administration
The University of Miami School of Business Administration is a comprehensive business school, offering undergraduate business, full-time MBA, Executive MBA, MS, PhD and non-degree executive education programs. One of 12 colleges and schools at the University of Miami, the School is located in a major hub of international trade and commerce and acclaimed for the global orientation and diversity of its faculty, students and curriculum. The School delivers its programs at its main campus in Coral Gables as well as at locations across Florida and abroad. More information about the University of Miami School of Business can be found at www.bus.miami.edu.
NOTE TO EDITORS: A full copy of the study is available upon request. The University of Miami has a television studio on campus and can provide live expert interviews via satellite or Vyvx fiber.
Media Contact:
Tracy Simon
University of Miami School of Business Administration
267-679-2774
tsimon@sba.umiami.edu
SOURCE University of Miami School of Business Administration
AutosAhora.com helps Hispanic consumers and dealerships targeting Hispanics to list their cars for sale.
Automotive Website Targets Hispanic Car Buyers and Sellers
AutosAhora.com, the one-stop online resource for Hispanic new and used car buyers now offers consumers and dealerships the ability to sell their cars online. Consumers can list their cars for sale on the site for free for thirty days, and dealerships can upload extensive inventory for a low monthly fee. AutosAhora.com allows consumers and dealerships alike, to manage their offers and listings with a simple interface and allows dealerships to personalize their ads to reinforce their brand image at the local and national level.
Automotive Website Targets Hispanic Car Buyers and Sellers
AutosAhora.com is one of the few comprehensive online resources that allows Hispanics to shop for a car, sell a car and obtain financing entirely in English and Spanish. AutosAhora.com also features articles on the new government sponsored “Cash for Clunkers” program and calculators that help consumers understand how much they can afford.
Source: AutosAhora.com
https://hispanic-marketing.com/wp-content/uploads/2009/08/Dodge-Durango.jpg301600Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-08-05 10:40:322018-03-27 04:20:30Automotive Website Targets Hispanic Car Buyers and Sellers
In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 to a month long celebration (Sept. 15 – Oct. 15). America celebrates the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. Sept. 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.
Population
46.9 million
The estimated Hispanic population of the United States as of July 1, 2008, making people of Hispanic origin the nation’s largest ethnic or race minority. Hispanics constituted 15 percent of the nation’s total population. In addition, there are approximately 4 million residents of Puerto Rico.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013733.html and http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013049.html
More than 1
…of every two people added to the nation’s population between July 1, 2007, and July 1, 2008, was Hispanic. There were 1.5 million Hispanics added to the population during the period.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013733.html
3.2%
Percentage increase in the Hispanic population between July 1, 2007, and July 1, 2008, making Hispanics the fastest-growing minority group.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013733.html
132.8 million
The projected Hispanic population of the United States on July 1, 2050. According to this projection, Hispanics will constitute 30 percent of the nation’s population by that date.
Source: Population projections http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/012496.html
22.4 million
The nation’s Hispanic population during the 1990 Census — less than half the current total.
Source: The Hispanic Population: 2000 http://www.census.gov/prod/2001pubs/c2kbr01-3.pdf
2nd
Ranking of the size of the U.S. Hispanic population worldwide, as of 2008. Only Mexico (110 million) had a larger Hispanic population than the United States (46.9 million).
Source: International Data Base http://www.census.gov/ipc/nas/content/live/hispanic/idbsum.html and population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013733.html
64%
The percentage of Hispanic-origin people in the United States who were of Mexican background in 2007. Another 9 percent were of Puerto Rican background, with 3.5 percent Cuban, 3.1 percent Salvadoran and 2.7 percent Dominican. The remainder were of some other Central American, South American or other Hispanic or Latino origin.
About 45 percent of the nation’s Dominicans lived in New York City in 2007 and about half of the nation’s Cubans in Miami-Dade County, Fla.
Source: 2007 American Community Survey http://www.census.gov/acs/nas/content/live/hispanic/Products/users_guide/index.htm
25%
Percentage of children younger than 5 who were Hispanic in 2008. All in all, Hispanics comprised 22 percent of children younger than 18.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013733.html
27.7 years
Median age of the Hispanic population in 2008. This compared with 36.8 years for the population as a whole.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013733.html
107
Number of Hispanic males in 2008 per every 100 Hispanic females. This was in sharp contrast to the overall population, which had 97 males per every 100 females.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013733.html
States and Counties
48%
The percentage of the Hispanic-origin population that lived in California or Texas in 2008. California was home to 13.5 million Hispanics, and Texas was home to 8.9 million.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
16
The number of states with at least a half-million Hispanic residents — Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Texas, Virginia and Washington.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
45%
The percentage of New Mexico’s population that was Hispanic in 2008, the highest of any state. Hispanics also made up at least one fifth of the population in California and Texas, at 37 percent each, Arizona (30 percent), Nevada (26 percent), Florida (21 percent) and Colorado (20 percent). New Mexico had 891,000 Hispanics.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
The Carolinas
The states with the highest percentage increases in Hispanic population between July 1, 2007, and July 1, 2008. South Carolina’s increase was 7.7 percent and North Carolina’s was 7.4 percent.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
4.7 million
The Hispanic population of Los Angeles County, Calif., in 2008 — the largest of any county in the nation. Los Angeles County also had the biggest numerical increase in the Hispanic population (67,000) since July 2007.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
97%
Proportion of the population of Starr County, Texas, that was Hispanic as of 2008, which led the nation. All of the top 10 counties in this category were in Texas.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
48
Number of the nation’s 3,142 counties that are majority-Hispanic.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
15%
Percent increase in the Hispanic population in Luzerne County, Pa., from July 1, 2007, to July 1, 2008. Among all counties with 2007 Hispanic populations of at least 10,000, Luzerne topped the nation in this category. Luzerne’s county seat is Wilkes-Barre.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
313,000
The increase in California’s Hispanic population between July 1, 2007, and July 1, 2008, which led all states. Texas (305,000) and Florida (111,000) also recorded large increases.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
20
Number of states in which Hispanics are the largest minority group. These states are Arizona, California, Colorado, Connecticut, Florida, Idaho, Iowa, Kansas, Massachusetts, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, Oregon, Rhode Island, Texas, Utah, Washington and Wyoming.
Source: Population estimates http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/population/013734.html
Nearly 43 percent of Hispanic-owned firms operated in construction; administrative and support, and waste management and remediation services; and other services, such as personal services, and repair and maintenance. Retail and wholesale trade accounted for nearly 36 percent of Hispanic-owned business revenue.
Counties with the highest number of Hispanic-owned firms were Los Angeles County (188,422); Miami-Dade County (163,187); and Harris County, Texas (61,934).
Triple
The rate of growth of Hispanic-owned businesses between 1997 and 2002 (31 percent) compared with the national average (10 percent) for all businesses.
$222 billion
Revenue generated by Hispanic-owned businesses in 2002, up 19 percent from 1997.
44.6%
…of all Hispanic-owned firms were owned by people of Mexican origin (Mexican, Mexican-American or Chicano).
29,168
Number of Hispanic-owned firms with receipts of $1 million or more.
Families and Children
10.4 million
The number of Hispanic family households in the United States in 2008. Of these households, 62 percent included children younger than 18.
Source: Families and Living Arrangements http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/families_households/013378.html
66%
The percentage of Hispanic family households consisting of a married couple.
Source: Families and Living Arrangements http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/families_households/013378.html
43%
The percentage of Hispanic family households consisting of a married couple with children younger than 18.
Source: Families and Living Arrangements http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/families_households/013378.html
70%
Percentage of Hispanic children living with two parents.
Source: Families and Living Arrangements http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/families_households/013378.html
Spanish Language
35 million
The number of U.S. residents 5 and older who spoke Spanish at home in 2007. Those who hablan espanol constituted 12 percent of U.S. residents. More than half of these Spanish speakers spoke English “very well.”
Number of states where at least one-in-five residents spoke Spanish at home in 2007 — Arizona, California, New Mexico and Texas.
Source: 2007 American Community Survey http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/american_community_survey_acs/012634.html
78%
Percentage of Hispanics 5 and older who spoke Spanish at home in 2007.
The median income of Hispanic households in 2007, statistically unchanged from the previous year after adjusting for inflation.
Source: Income, Poverty, and Health Insurance Coverage in the United States: 2007 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/income_wealth/012528.html
21.5%
The poverty rate among Hispanics in 2007, up from 20.6 percent in 2006.
Source: Income, Poverty, and Health Insurance Coverage in the United States: 2007 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/income_wealth/012528.html
32.1%
The percentage of Hispanics who lacked health insurance in 2007, down from 34.1 percent in 2006.
Source: Income, Poverty, and Health Insurance Coverage in the United States: 2007 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/income_wealth/012528.html
Education
53%
The percentage of Hispanic 4-year-olds enrolled in nursery school in 2007, up from 43 percent in 1997 and 21 percent in 1987.
The percentage of Hispanics 25 and older who had at least a high school education in 2008.
Source: Educational Attainment in the United States: 2008 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/education/013618.html
13%
The percentage of the Hispanic population 25 and older with a bachelor’s degree or higher in 2008.
Source: Educational Attainment in the United States: 2008 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/education/013618.html
3.6 million
The number of Hispanics 18 and older who had at least a bachelor’s degree in 2008.
Source: Educational Attainment in the United States: 2008 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/education/013618.html
1 million
Number of Hispanics 25 and older with advanced degrees in 2008 (e.g., master’s, professional, doctorate).
Source: Educational Attainment in the United States: 2008 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/education/013618.html
12%
Percentage of full-time college students (both undergraduate and graduate students) in October 2007 who were Hispanic, up from 10 percent in 2006.
Source: School Enrollment – Social and Economic Characteristics of Students: October 2007 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/education/013391.html
20%
Percentage of elementary and high school students combined who were Hispanic.
Source: School Enrollment – Social and Economic Characteristics of Students: October 2007 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/education/013391.html
Names
4
The number of Hispanic surnames ranked among the 15 most common in 2000. It was the first time that a Hispanic surname reached the top 15 during a census. Garcia was the most frequent Hispanic surname, occurring 858,289 times and placing eighth on the list — up from 18th in 1990. Rodriguez (ninth), Martinez (11th) and Hernandez (15th) were the next most common Hispanic surnames.
Source: Census 2000 Genealogy http://www.census.gov/genealogy/nas/content/live/hispanic/freqnames2k.html
Jobs
67%
Percentage of Hispanics 16 and older who were in the civilian labor force in 2007.
Source: 2007 American Community Survey http://www.census.gov/acs/nas/content/live/hispanic/Products/users_guide/index.htm
18%
The percentage of Hispanics 16 or older who worked in management, professional and related occupations in 2007. The same percentage worked in production, transportation and material moving occupations. Another 16 percent worked in construction, extraction, maintenance and repair occupations. Approximately 24 percent of Hispanics 16 or older worked in service occupations; 21 percent in sales and office occupations; and 2 percent in farming, fishing and forestry occupations.
Source: 2007 American Community Survey http://www.census.gov/acs/nas/content/live/hispanic/Products/users_guide/index.htm
79,400
Number of Hispanic chief executives. In addition, 50,866 physicians and surgeons; 48,720 postsecondary teachers; 38,532 lawyers; and 2,726 news analysts, reporters and correspondents are Hispanic.
Source: Upcoming Statistical Abstract of the United States: 2010, Table 603 http://www.census.gov/compendia/statab/
Voting
5.6 million
The number of Hispanic citizens who reported voting in the 2006 congressional elections. The percentage of Hispanic citizens voting — about 32 percent — did not change statistically from four years earlier.
Source: Voting and Registration in the Election of November 2006 http://www.census.gov/Press-Release/nas/content/live/hispanic/releases/archives/voting/012234.html
Serving our Country
1.1 million
The number of Hispanic veterans of the U.S. armed forces.
Source: 2007 American Community Survey http://www.census.gov/acs/nas/content/live/hispanic/Products/users_guide/index.htm
Following is a list of observances typically covered by the Census Bureau’s Facts for Features series:
African-American History Month (February) Labor Day
Super Bowl Grandparents Day
Valentine’s Day (Feb. 14) Hispanic Heritage Month
Women’s History Month (March) (Sept. 15-Oct. 15)
Irish-American Heritage Month (March)/ Unmarried and Single
St. Patrick’s Day (March 17) Americans Week
Asian/Pacific American Heritage Month (May) Halloween (Oct. 31)
Older Americans Month (May) American Indian/Alaska
Cinco de Mayo (May 5) Native Heritage Month
Mother’s Day (November)
Father’s Day Veterans Day (Nov. 11)
The Fourth of July (July 4) Thanksgiving Day
Anniversary of Americans with The Holiday Season
Disabilities Act (July 26) (December)
Back to School (August)
Editor’s note: The preceding data were collected from a variety of sources and may be subject to sampling variability and other sources of error. Facts for Features are customarily released about two months before an observance in order to accommodate magazine production timelines. Questions or comments should be directed to the Census Bureau’s Public Information Office: telephone: 301-763-3030; fax: 301-763-3762; or e-mail: pio@census.gov.
Source: U.S. Census Bureau
LG Electronics Reorganizes Manufacturing Facilities, Increases Investment in Mexico
MEXICO CITY, July 6 /PRNewswire/ — LG Electronics is planning to reorganize manufacturing plants and expand investments in Mexico to maximize efficiency and competitiveness.
LG Electronics in Mexico
The company will invest an additional US$100 million over the next three years, increasing total production capacity to US$4 billion. This is designed to generate synergies among plants in Mexico and improve cash flow during the current global recession, while further improving capabilities to serve customers in North, Central and South America.
LG Electronics currently operates three manufacturing facilities in Mexico: Reynosa and Mexicali producing TVs and Monterrey making refrigerators and electric ovens. The reorganization program, which is now under way, includes:
Consolidation of LCD TV manufacturing plants — Two separate plants in Reynosa and Mexicali will be integrated into one consolidated plant in Reynosa to produce mid-large size and premium TVs. Consolidation is expected to be completed by September 2009.
Outsourcing of small- and medium-size LCD TVs — LG Electronics plans to expand its collaboration with an external manufacturing partner in Mexico.
Withdrawal from mobile phone manufacturing in Mexicali — With the closure of the Mexicali plant in June, handsets for North America will be produced in Korea and China.
Expansion of Monterrey plant capabilities — The refrigerator and electric oven manufacturing Monterrey plant will start producing gas ovens by the end of 2009.
Localization of components — LG Electronics will source more components in Mexico to gain cost competitiveness
Planned increases in investment and employment include:
Increased investment — LG Electronics plans to invest more than US$100 million in Mexico over the next three years.
Expanded production capacity — LG will expand production capacity to US$4 billion by 2012, up from US$2.6 billion in 2008.
Additional employment — Adding new production lines in Reynosa will generate about 1,200 new jobs and theMonterrey plant is planning to hire 1,300 additional workers. Localizing component production will help boost recruitment opportunities in Mexico.
Retirement benefits and outplacement support — All 500 Mexicali employees will be eligible for positions inReynosa or Monterrey. Retiring employees will receive pensions or outplacement support services consistent with local labor laws.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
Source: LGE
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