Grupo Televisa, S.A.B. (“Televisa”; NYSE: TV; BMV: TLEVISA CPO) and Genomma Lab Internacional, S.A.B. de C.V. (“Genomma Lab”; BMV: LAB B) announced today that they have signed a strategic alliance agreement to sell and distribute personal care and over the counter pharmaceuticals in the United States and Puerto Rico.
The strategic alliance will operate through Televisa Consumer Products USA (“TCP”) a company owned 51% by Televisa and 49% by Genomma Lab. The sale and distribution of Genomma Lab’s products will be an integral part of the activities of TCP.
As part of this alliance, TCP will enter into, among others, a product supply agreement with Genomma Lab. Televisa will make available its different media platforms in the United States and Puerto Rico to TCP, which will provide Genomma Lab’s brands with significant advertising in the targeted markets in line with Genomma Lab’s business model.
This will enable Genomma Lab to expand the extensive success of its brands beyond Mexico and Latin America by accessing a Hispanic market of approximately 50 million consumers with a purchasing power of over $870 billion annually while leveraging off of Televisa’s reach and name recognition in the Hispanic market.
Subject to certain conditions, the parties contemplate closing the transaction in the following months and launching operations by year end.
About Grupo Televisa, S.A.B
Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world and a major participant in the international entertainment business. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct to home satellite services, cable television and telecommunication services, magazine publishing and publishing distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of an internet portal, and gaming. Grupo Televisa also owns an unconsolidated equity stake in La Sexta, a free-to-air television venture in Spain.
About Genomma Lab Internacional, S.A.B. de C.V.
Genomma Lab Internacional, S.A.B. de C.V. is one of the fastest growing pharmaceutical and personal care products companies in Mexico and has an increasing presence in the international markets. Genomma Lab develops, sells and markets a broad range of premium branded products, many of which are leaders in the categories in which they compete in terms of sales and market share. The Company has significantly grown its revenue and profitability through a combination of a successful new product development process, consumer-oriented marketing, a broad retail distribution network and a low-cost, highly flexible operating model.
Source: Genomma Lab Internacional, S.A.B. de C.V.
https://hispanic-marketing.com/wp-content/uploads/2009/09/Genoma-Labb-MF.png250640Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-09-07 22:30:572018-03-27 03:14:56Strategic Alliance Between Televisa and Genomma Lab
National Campaign Focuses on Family and Financial Security
Aflac launches TV commercial for Hispanics
Aflac today unveiled its eighth new television commercial of 2009, titled “Soccer.” This commercial showcases the Aflac Duck as the web-footed star of the team, who helps provide a solid defense against unexpected medical bills. “Soccer” will debut on August 24, running nationally on CBS, ABC, FOX, NBC, CNN, CNBC, Discover Channel, USA, Headline News and the History Channel.
Aflac Launches ‘Soccer’ – Its Eighth New Television Ad for 2009
“Soccer” presents two mothers, one of whom is using crutches, chatting about insurance while watching their kids play soccer. Soaring acrobatically in and out of frame, the Aflac Duck protects the mothers from harm while letting them know that it is Aflac that pays cash when someone is sick or hurt.
After bending one like Beckham to score a gravity-defying goal, the Aflac Duck celebrates with a victory dance while singing “Aflac, Aflac, Aflaaaac,” much to the surprise of one familiar fan.
“Aflac protects families during uncertain times and ‘Soccer’ drives that point home in a way that will resonate with consumers,” Jeff Charney, Aflac senior vice president and chief marketing officer (CMO) said. “We combined the classic family activity — the Saturday morning soccer game — with the Aflac Duck’s unmatched brand of humor, to effectively remind people that Aflac has you under our wing.”
This is the 46th commercial starring the Aflac Duck and marks the first time Aflac has introduced eight television ads in a single year. The corporate spokesduck is a well-known fundraiser for pediatric cancer-related causes and was named to the Advertising Walk of Fame in 2004. On January 1, 2010, the Aflac Duck will mark its 10th birthday as the company celebrates its 55th year serving American consumers.
Source: Aflac
https://hispanic-marketing.com/wp-content/uploads/2011/06/aflac_bilingual.jpg250300Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-08-24 11:09:142018-03-27 03:24:17Aflac Launches ‘Soccer’ – Its 8th New Television Ad for 2009
Young Adults Unaware of Threat of Infectious Disease and the Availability of Preventive Vaccines
Experts Call for Increased Awareness and Vaccination Rates Among All Adults
CDC Unveils New Vaccination Data Showing Continuing Need to Improve Rates
Young adults may have grown up in an era of information overload, but they have alarmingly little awareness of the risks of vaccine-preventable diseases and the need to keep up with vaccinations into adulthood, new data show.
For example, 84 percent of Americans over the age of 50 know that tetanus causes lockjaw and that they need to get a tetanus shot every 10 years. By contrast, just 49 percent of young adults aged 18 to 26 are aware of that fact, according to a survey commissioned by the National Foundation for Infectious Diseases (NFID).
“Unless all adults, and young adults in particular, get more savvy and keep up with recommended immunizations, the nation could be vulnerable to outbreaks of vaccine-preventable disease down the road,” warned William Schaffner, MD, president-elect of NFID and chairman of the Department of Preventive Medicine at Vanderbilt University, at a news conference attended by top U.S. public health officials and other medical experts. All underscored the importance of vaccination throughout the lifespan of an individual, not just in childhood.
Experts say that overall lack of awareness and knowledge among adults runs parallel to lower vaccination levels. According to the latest National Health Interview Survey (NHIS) released by the U.S. Centers for Disease Control and Prevention (CDC), while we are seeing positive movement in some adult vaccination levels, rates still lag behind national targets across the board.
“Just as we prioritize protecting children with vaccines, we must also prioritize vaccination of adults as part of optimal preventive care,” said Assistant U.S. Surgeon General and director of the National Center for Immunization and Respiratory Diseases Anne Schuchat, MD. “Adult immunization saves lives, prevents illness and will help us rein in the cost of healthcare by keeping the nation healthy.”
NFID’s medical director, Susan J. Rehm, MD, vice chair of the Department of Infectious Disease at the Cleveland Clinic, unveiled the NFID survey data showing that fewer than half of all American adults are “extremely or very familiar” with a number of vaccine-preventable diseases that can cause severe illness or death. To highlight this, just 20 percent of those surveyed were aware of pneumococcal disease, a vaccine-preventable disease that kills up to 4,500 adults in the U.S. every year.
Of special concern, experts said, is the lack of knowledge and awareness among young adults aged 18 to 26. For example, just 30 percent of young adults know that flu, which can be prevented with a vaccine, kills more Americans than any other vaccine-preventable disease. By contrast, 59 percent of adults over the age of 50 are aware of that fact, the survey found.
“This pattern is not surprising,” said Dr. Rehm. “Our childhood vaccination program is so successful that adolescents cross into young adulthood having been extremely well protected against vaccine-preventable diseases and therefore have little or no personal experience with them. This may signal trouble in the future. As these young adults go on to have their own families, if they don’t realize the importance of getting vaccinated for themselves, they may not prioritize it for their children either. That could make outbreaks of many vaccine-preventable diseases possible again.”
NFID, which has long advocated for optimal use of all vaccines recommended by public health officials, has embarked on a campaign to raise public awareness about the need for adults – including young adults – to keep up with immunizations after childhood. (For a list of diseases and vaccines, go to www.adultvaccination.org.)
Adult Vaccination Levels Lag
The latest data from CDC show that there are still too few Americans taking advantage of vaccines recommended to protect them from infectious diseases. Influenza and pneumococcal vaccination levels remain at 66.6 percent and 60 percent, respectively, for those over age 65. Other adult vaccination levels are lower – 6.7 percent for shingles in those 60 and older; about 10 percent for human papillomavirus (HPV) vaccine in women 19 to 26 years of age and about 15 percent for Tdap in those 19 to 64 years of age.
It should be noted that Tdap booster is recommended in place of one tetanus-diphtheria (Td) booster vaccine, which is recommended every 10 years. Since Tdap has only been licensed since June 10, 2005, a substantial portion of the population has not yet reached the 10-year timing milestone since their last Td vaccine. The coverage level for any Td-containing vaccine is 64 percent for those 19 to 49 years of age, 63 percent for those 50 to 64 years of age and 52 percent for those 65 and older.
While influenza and pneumococcal vaccination levels are highest and have remained somewhat steady, these rates are disappointing, because influenza and pneumococcal vaccines have long been a part of the adult schedule and the coverage goal is 90 percent. Also of concern are racial and ethnic disparities in coverage levels in people 65 and older. Influenza coverage level in non-Hispanic whites in this age group is above the national average at 69 percent, while the rates for non-Hispanic blacks and Hispanic persons 65-plus are well below at 53 percent and 51 percent, respectively. Similarly, for pneumococcal disease, whites 65-plus have higher coverage levels than non-Hispanic blacks and Hispanics at 64 percent, 44 percent and 36 percent, respectively.
“Immunity is a lifetime continuum and should be the goal for all adults as part of good preventive care and wellness,” said Dr. Schuchat. “We need to make a strong, long-term commitment to adult immunization as a nation if we are to realize the full benefits of the many vaccines available to us.”
While the NFID-sponsored survey found that most adults were very familiar with flu and chickenpox, both of which can be prevented by vaccines, it found that most adults were not very familiar with a host of other infectious diseases that can be prevented with vaccines. In addition to pneumococcal disease, these include shingles, hepatitis B, pertussis and HPV, which causes cervical cancer.
Although young adults were more likely than older adults to be very familiar with HPV and pneumococcal disease, they were much less likely than older adults to be aware of the threat from other vaccine-preventable diseases.
Physicians Have Most Influence Over Whether Adults Are Vaccinated
The survey found that personal physicians had the most influence on whether adults are aware of vaccine-preventable diseases and whether they keep up with their vaccinations, and that people who get annual physical exams are more likely to be vaccinated than those who don’t visit their doctor every year.
At the news conference, Stanley A. Gall, MD, professor of obstetrics, gynecology and women’s health at the University of Louisville, said that OB-GYN doctors could play an important role in making sure that the women they see are up-to-date with vaccinations. “Women may not only make better decisions about their own immunity based on input from an OB-GYN, but they may also bring immunization messages home to other family members,” he said.
Robert H. Hopkins, MD, associate professor at the University of Arkansas for Medical Sciences, called for stepped-up attention to the fact that adults need to take a more active role in good preventive care, which includes getting vaccinated. “Mid-life is a time when people typically begin to face new health hazards, such as obesity and diabetes, and are therefore more vulnerable to the infectious diseases that vaccines can prevent. But even if middle-aged people are otherwise healthy, vaccines are an essential component of continued good health,” he said.
Cora L. Christian, MD, a member of AARP’s Board of Directors stressed the importance of vaccinating 50-plus Americans, particularly those who care for children and older loved ones. “The sandwich generation of Americans who may provide care for both their children and older parents are particularly vulnerable to infectious diseases,” Christian said. “It’s critical for caregivers and anyone 50-plus to get annual influenza vaccinations so they can avoid getting sick and prevent the spread of flu to their families. Just as important, people 65 and older should ask their doctor about a pneumococcal vaccine.”
The NHIS has monitored the health of the nation since 1957. NHIS 2008 data were collected through interviews with approximately 29,000 households.
The NFID survey, conducted by Opinion Research Corporation, was based on telephone interviews with 1,001 Americans aged 18 and older Feb. 19-22, 2009. The margin of error is plus or minus 3 percent.
About the National Foundation for Infectious Diseases
The National Foundation for Infectious Diseases (NFID), a non-profit organization, has been a leading voice for education about infectious diseases and vaccination since 1973. It is dedicated to educating the public and healthcare professionals about the causes, treatment, and prevention of infectious diseases. For more information on vaccines and vaccine-preventable diseases, please visit www.nfid.org.
This news conference is sponsored by the National Foundation for Infectious Diseases and supported by unrestricted
educational grants from GlaxoSmithKline, Merck & Co., Inc., sanofi pasteur and Wyeth Pharmaceuticals.
Source: National Foundation for Infectious Diseases
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The U.S. Census Bureau today published 2006 estimates of health insurance coverage for each of the nation’s counties.
Small Area Health Insurance Estimates (SAHIE) are based on models combining data from a variety of sources, including the Annual Social and Economic Supplement of the Current Population Survey, Census 2000, the Census Bureau’s Population Estimates Program, the County Business Patterns data set and administrative records, such as aggregated federal tax returns and Medicaid participation records.
Although SAHIE currently is the only source for county-level estimates of health insurance coverage status, the Census Bureau in late September will release for the first time health insurance coverage estimates from the American Community Survey (ACS). These ACS single-year estimates will be available for all geographic areas with total populations of 65,000 or more, including all congressional districts. The health insurance question was added to the 2008 American Community Survey to permit the U.S. Department of Health and Human Services to more accurately understand state and local health insurance needs.
SAHIE is used by the Centers for Disease Control and Prevention in support of its National Breast and Cervical Cancer Early Detection Program. The program provides free cancer screenings to low-income, uninsured women.
“The health insurance estimates assist us in determining the level of need for breast and cervical cancer screening in communities nationwide,” said Marcus Plescia, director of the CDC’s Division of Cancer Prevention and Control in Atlanta. “The data permit us to plan our various programs and help us make decisions on how to allocate resources.”
Among numerous combinations of age, sex, income and (for states only) race and Hispanic origin, SAHIE includes data on low-income children. SAHIE offers an important snapshot as to the location and characteristics of those with and without health insurance. These data will help local planners make decisions concerning the number of uninsured in special populations. The data pertain only to those younger than 65.
Editor’s note: The report can be accessed at http://www.census.gov/did/nas/content/live/hispanic/sahie/.
Source: U.S. Census Bureau
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The ChicagoSchool of Professional Psychology Receives Grant from The Chicago Community Trust to Build Latino Mental Health Providers Network
Latinos, who comprise 25 percent of Chicago’s population, are a high-risk group for depression, anxiety, and substance abuse, according to the National Alliance for Hispanic Mental Health (NAHMH), a reality made worse by a severe shortage of existing mental health care providers who are culturally competent. To help reverse this trend is the Latino Mental Health Providers Network, a new initiative made possible by a grant from The Chicago Community Trust to The Chicago School of Professional Psychology’s Center for Latino Mental Health.
The project comes at a critical time. The Centers for Disease Control and Prevention (CDC) reports a high rate of suicide attempts among Latino adolescents. Meanwhile, the Surgeon General reports that fewer than 1 in 11 Latinos with mental disorders contact mental health care specialists — a statistic that becomes 1 in 20 among Latino immigrants with mental disorders. To meet this challenge, experts estimate that there are approximately only 29 Latino mental health providers per 100,000 Latinos.
Building a pipeline for more culturally competent practitioners will be a central focus of the network. It will address a finding cited in a National Council of La Raza report that even when Latinos do access services, 70 percent never return after the first visit — a tendency attributed to the lack of competency training targeted to the cultural and linguistic needs of this population.
“Studies have shown that therapists who participate in cultural sensitivity training provide more effective treatment to ethnic minority populations,” said Dr. Hector Torres, Chicago School assistant professor and Center for Latino Mental Health coordinator. “The better the experience the Latino population has with mental health services, the more likely people in need will continue to benefit. Special thanks should go to The Chicago Community Trust for its support of this critical endeavor.”
The vision for the network is to become a growing and collaborative organization, strategically focused to build cultural competence through workshops and mentorship opportunities among its members, other healthcare professionals, and community agencies. It also will address the immediate need for culturally competent care by placing Chicago School clinical counseling interns and at least 75 student volunteers in agencies that serve the Latino community. Together they will deliver more than 8,000 service hours working with clients and staff. Finally, the network will engage in public awareness, research, and outreach to coordinate and strengthen efforts of grassroots agencies with limited staff and capacity to address critical needs.
The network is the latest project to be implemented by The Chicago School’s Center for Latino Mental Health. Founded in 2008, the center works to bolster understanding of and access to culturally competent mental health services to Latino communities through scholarly research, community service, and education. For more information about the center, visit www.thechicagoschool.edu/CLMH.
About The Chicago Community Trust:
For 94 years, The Chicago Community Trust, our region’s community foundation, has connected the generosity of donors with community needs by making grants to organizations working to improve metropolitan Chicago. In 2008, the Trust, together with its donors, granted more than $100 million to nonprofit organizations. From strengthening community schools to assisting local art programs, from building health centers to helping lives affected by violence, the Trust continues to enhance our region. To learn more, please visit the Trust online at www.cct.org.
About The Chicago School of Professional Psychology:
Founded in 1979, The Chicago School of Professional Psychology is the nation’s leading nonprofit graduate university exclusively dedicated to the applications of psychology and related behavioral sciences. TCS is an active member of the National Council of Schools and Programs of Professional Psychology, which has recognized The Chicago School for its distinguished service and outstanding contributions to cultural diversity and advocacy. The Chicago School’s community service initiatives resulted in recognition on the President’s Higher Education Community Service Honor Roll for exemplary service to disadvantaged youth. For more information about The Chicago School, visit www.thechicagoschool.edu. Follow us on Twitter at www.twitter.com/GradPsychology. Follow us on Facebook: www.facebook.com/thechicagoschool.
Source: The Chicago School of Professional Psychology
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