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First Ever 24/7 Spanish Language Talk Radio Show Comes to Charlotte!

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This new format launched by Norsan Multimedia will reach a different segment of local Hispanic radio listeners.

CHARLOTTE, N.C., June 24 /PRNewswire/ — Norsan Multimedia, the largest Hispanic Media Group in North Carolina announces the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009. Radio Formula is an internationally known syndicated Spanish Language Talk Radio Show produced in Mexico and appeals to the immigrant market in the U.S. The network delivers a wide variety of programs that will keep the targeted audience fully engaged. People who enjoy this type of programming will get information, news, sports, family matters, gossip and entertainment shows, among others.

By bringing Radio Formula to Charlotte, we are filling an existing gap in the Spanish radio offerings in the market. We are pleased to present this new option to our wide audience, said Norberto Sanchez, Norsan Multimedia’s CEO. Sanchez added that this programming has proven to be successful in similar markets due to the presence of recognized journalists and on-air personalities of Mexican television and radio, such as: Ricardo Rocha, Joaquin Lopez Doriga, Eduardo Ruiz-Healy, Enrique “El Perro” Bermudez, Maxine Woodside, Alfredo Palacios, among others. He also noted, “Our Hispanic radio programming wouldn’t be complete without a segment for local news and community information. On Radio Formula 1310 AM we are very pleased to be able to offer free air-time to non-profit and other well recognized organizations that serve Latinos in Charlotte and surrounding counties.

“By the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in Charlotte, we are sure to reach 100% of the Spanish speaking audience in the market,” said Edgar Saucedo, General Manager of Norsan Multimedia. He added, “Radio Formula’s programming appeals to a more mature, educated audience; this segment of listeners often like to hear about an array of political topics, analysis of current events and different points of view in economics, sports, immigration, among others.”

“But there is also entertainment through a well known gossip program about singers, soap opera stars, etc. There is even a folk tale terror midnight show!” added Sergio Garcia, operations manager for Norsan Broadcasting.

1st Ever 24/7 Spanish Language Talk Radio Show Charlotte

La Tremenda 1310 AM was the first radio station acquired by Norsan Group in Charlotte five years ago. Later, other stations were added to Norsan’s local portfolio: La Raza 106.1 FM (Regional Mexican), Latina 102.3 FM (Pop and Tropical in Spanish), and Alfa 1060 AM (the only full Christian Spanish station).

Norsan Multimedia has a total of 10 radio stations in the Southeastern U.S. In addition to the Charlotte market, Norsan Multimedia has strong presence in Jacksonville, FL; Knoxville, TN; and Columbia, SC.

In August 2008, Norsan Multimedia bought Mi Gente Spanish Newspaper and a couple months ago, the website: www.descubrecharlotte.com.
Source: Norsan Multimedia

so true

so true

Cinelatino Unveils New Broadband Web Site

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Cinelatino.com is the Entertainment Destination for Latino Film

MIAMI, June 23 /PRNewswire/ — The leading Spanish-language movie channel in the United States, Cinelatino, has launched a broadband Web site that offers film lovers a one-stop news and entertainment destination covering the world of Spanish-language film.

Features of the new Web site include a complete interactive programming schedule, an alphabetized movie index, exclusive audiovisual content and the latest entertainment news and event information related to Spanish-language film. The Web site encourages users to rate their favorite films, participate in various opinion polls and offer their comments and suggestions.

CineLatino

Cinelatino.com features a special section, “Cinenoticias” (“Film news,” in English), dedicated to keeping Spanish-language movie lovers up to date on the most current entertainment news related to the biggest films and stars. This section will feature special audiovisual content, including upcoming movie trailers, behind-the-scenes content, and exclusive interviews with celebrities, directors and producers from the biggest red carpet movie events around the world.

“Cinelatino.com is the most current and comprehensive online destination devoted to the exciting world of Spanish-language film,” said Jim McNamara, President of Cinelatino. “We are proud to offer viewers a strong online counterpart to our channel and we look forward to supporting the growth of the community of Spanish-language film lovers through our new Web site.”

The new site reinforces the channel’s leading status and follows Cinelatino’s comprehensive on- and off-air rebrand initiative launched in January in support of its new positioning and U.S.-based programming strategy.

Led by Sandra Austin and Carolina Bilbao, Chief Financial Officer and Creative Director of Cinelatino respectively, the channel tapped MEDIA 8, the leading Digital Marketing agency focused on the U.S. Hispanic and Latin American Markets, to design the new Web site.

For more information, visit www.Cinelatino.com.

About Cinelatino:

Cinelatino is the leading Spanish-language premium film channel in the United States, with more than 3.6 million cable and satellite subscribers on major cable, satellite and telephony providers throughout North America. Cinelatino offers the most current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America,Spain and the U.S. Cinelatino is jointly-owned by Grupo MVS, InterMedia Partners and Panamax Films.
Source: CineLatino

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