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Pepsi Optimism Project Finds Most Americans See the Glass Half Full

Pepsi Optimism Project releases new data stating Americans are optimistic about the future. (PRNewsFoto/PepsiCo)

Pepsi Optimism Project (POP) Finds Most Americans See the Glass as Half Full

Pepsi’s Second National Survey Reveals Americans Are Even More Optimistic than in 2008

Despite mixed economic signals and other tough issues facing the country, most Americans are optimistic. According to the second survey issued on behalf of the Pepsi Optimism Project (POP), Americans are more optimistic now than in 2008 about their:

  • Relationships with family and friends (91% vs. 81%);
  • Overall well-being (88% vs. 84%);
  • Health (86% vs. 78%);
  • Finances (77% vs. 64%);
  • Chances of finding love (70% vs. 61%).

In fact, this new research shows us that 96% of Americans are optimistic about their futures and believe in each other.

“In 2008, our POP research informed us that there was a collective and contagious sense of optimism pervading the youth mindset. This year we see that same spirit of optimism is not only pervasive among the millennial generation but across all demographics,” said Frank Cooper, CMO of portfolio brands, Pepsi-Cola North America Beverages. “Representing a brand that has become synonymous with the spirit of youth and optimism, those of us at Pepsi are continuously encouraged by the resilience of Americans, across all ages, races, sex, location and economic background, people are embracing optimism, even in the most uncertain of times.”

The POP survey, which was conducted by an independent research firm, found that Americans most often associate the words “hope,” “confidence” and “success” with optimism. Americans now are more optimistic than last year about most aspects of their lives, except their careers. Other findings include:

Americans thrive together:

  • They have faith in each other: 89% of Americans believe that when challenged, they rise to the occasion;
  • They feel that witnessing or participating in live events, including music (84%), speeches (78%) and theater (69%) helps increase their levels of optimism;
  • 67% of Americans recently witnessed or participated in an event that made them feel optimistic;
  • Relationships trigger optimism, with 91% reporting that connections with family and friends provide the greatest source of optimism

The face of optimism is changing in America:

  • 72% of African-Americans are significantly more likely than whites (53%) or Latinos (60%) to expect more good things to happen to them than bad;
  • African-Americans (62%) were significantly more likely to associate the word “necessary” with optimism than whites (51%) and Latinos (52%);
  • The sense of optimism is stronger on Wall Street than on Main Street, with 64% of city dwellers stating they are more likely to be optimistic about an economic recovery than their non-metro counterparts (53%);
  • Public figures inspire optimism among Americans; the five most inspirational Americans reported were Lance Armstrong (78%), Michael J. Fox (74%), Barack Obama (70%), Tiger Woods (70%), Oprah Winfrey (68%) and Michelle Obama (65%)

“It is interesting to see that optimism is fostered by people coming together. Whether through live concerts, sporting events or speeches, Americans have high hopes in each other,” said Cooper. He also noted that Pepsi has spearheaded and supported a variety of activities this year that celebrate and cultivate optimism in American culture, including:

  • The MLB All-Star Charity Concert presented by Pepsi and starring Sheryl Crow: This free concert was attended by thousands of people in St. Louis and resulted in millions of dollars in charitable donations.
  • Refresh the World Symposium: Pepsi partnered with Spike Lee and Howard University in January to host a live symposium during the Presidential Inauguration week, featuring more than twenty leading experts on education, economy, hip hop and Black America.
  • Dear Mr. President: Pepsi invited Americans and people all over the world to submit personal messages to be shared as part of an open letter to the president, suggesting what should be “refreshed” in the new administration.

POP Survey Criteria

Approximately 1,280 Americans ages 18 and older were surveyed from June 11 through June 15 and June 18 through June 22, 2009 as part of the Pepsi Optimism Project, an ongoing study tracking the national level of optimism on a quarterly basis, by measuring the national state of optimism via a composite score. The national optimism score is derived from scoring and totaling American’s responses to survey questions about their overall sense of optimism, their sense of optimism about their personal lives, their optimism about the world and their optimism about the future. Optimism levels are broken down into five categories, including “Very Optimistic” (scores between 200-161), “Optimistic” (scores between 160-121), “Neutral” (scores between 120-81), “Pessimistic” (80-41), “Very Pessimistic” (40-0). Currently, the nation’s optimism score is 143, concluding that Americans today are “optimistic.”

The Optimism Survey was conducted on behalf of PepsiCo by StrategyOne, a full-service, strategic consulting firm based in New York, N.Y. The interviews were conducted via telephone using the field services of Opinion Research Corporation (ORC), incorporating a rigorous methodology including random digit dialing to ensure national representation, and computer-assisted telephone interviewing for optimal accuracy. An additional sample of Hispanics (N=186) and African-Americans (N=170) were surveyed in order to obtain a readable base size for each group. The margin of error for the total sample of adults (N=1,000) is +/- 3.1% at the 95% level of confidence, which means that in 95 out of 100 times that a sample of this size is drawn, the results would not vary by more than 3.1 percentage age points in either direction.

Pepsi-Cola North America Beverages

The Pepsi-Cola North America Beverages (PCNAB) portfolio features market-leading liquid refreshment beverages, including the Pepsi, Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category. PCNAB is a division of PepsiCo, which offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

Source: Pepsi Co.

GOT MILK? Summer Milkshake Recipes

GOT MILK? Partners with Acclaimed BLD Pastry Chef to Share Summer Milkshake Recipes

Personality in a cup - New Hispanic flavors

Personality in a cup – New Hispanic flavors

There’s a saying that you could tell people’s personalities based on the types of drink they enjoy. A person who likes a chocolaty beverage, for example, could be described as sweet and indulgent, while someone who likes fruity drinks could be described as carefree and fun. Pastry Chef Mariah Swan of Los Angeles-based BLD & Grace Restaurants says the same could be said for those who enjoy milkshakes. Just in time for summer parties and socials, Swan and BLD have partnered with the California Milk Processor Board (CMPB), the creator of GOT MILK? to share delicious, decadent and whimsical milkshake recipes for treat-lovers to enjoy during the hot days of the season.

“Milk is not only a healthy beverage, it’s also the base for many fun drinks like milkshakes,” says Swan, a graduate of the California School of Culinary Arts and a pastry chef at BLD for two-and-a-half years. “Drinking a milkshake brings out the kid in everyone, but each flavor highlights a person’s personality.”

GOT MILK? Summer Milkshake Recipes

Available exclusively on www.gotmilk.com/recipes, Swan has created summer milkshake recipes for those who cannot resist this good old-fashioned treat. She features one-of-a-kind milkshakes in her menu, each carefully created to bring out a unique personality. They include:

1) Blueberry Malt Milkshake – blueberry, a typical summertime fruit combined with milk and vanilla ice cream for people who are jovial and who like an unexpected twist in their drink

2) Frozen Mexican Chocolate – a decadent drink blending cocoa powder, milk, cinnamon and brownies on ice for those who do not know the word “compromise”

3) Salted Caramel Milkshake – a treat consisting of milk, vanilla ice cream, caramel sauce and salt topped with whipped cream for people who consider themselves sassy and sweet

“These milkshakes are more than a treat,” says CMPB Executive Director Steve James. “They’re an absolute delight for kids of all ages. This milkshake program is one of the ways the CMPB hopes to educate consumers about the many creative ways they can incorporate milk in their diets.”

To also catch the favorite milkshake recipes of various political, entertainment and sports personalities that include San Francisco Mayor Gavin Newsom, Sacramento Mayor Kevin Johnson, Los Angeles City Council President Eric Garcetti, High School Musical and Dancing with the Stars Personality Monique Coleman and San Diego Padre slugger Adrian Gonzalez, please log on to www.gotmilk.com/recipes.

Source: California Milk Processor Board

Honoring Judge Sonia Sotomayor a new line of products

I am a Wise Latina Too!

I am a Wise Latina Too!

A line of products to celebrate the historic Confirmation of Judge Sonia Sotomayor to the Supreme Court

New York, August 7th – Cristina Mella, the entrepreneur and founder of Cristina Mella-Latino Living has launched a line of products honoring Judge Sonia Sotomayor and her historic confirmation to the Supreme Court of the United States. All products (from T-Shirts and coffee mugs to greeting cards and small gifts) are designed with the logo I am a Wise Latina Too!

“My goal is to recognize the amazing achievement of Judge Sonia Sotomayor and to provide Latinas with a line of stylish and colorful everyday products and accessories to show their Latin pride” explains Latino Living founder Cristina Mella. “I think that ‘Wise Latina’ is a sentence that resonates with many Latin women because in our culture Wise or Sabia implies a richness of life experiences and a way of seeing life” – continued Cristina Mella.

All I am a Wise Latina Too! products are available online at http://www.wiselatinatoo.com

About Cristina Mella-Latino Living

A native of Spain living in New York for the last twenty years, Cristina Mella is a Home and Lifestyle specialist with a Latin heart, an American mind and a European touch. Cristina appears regularly on TV, radio and print as a lifestyle personality sharing tips and practical advice and inspiring Latin families to live their best lives in the USA. Cristina is also the founder and creative director of Cristina Mella-LatinoLiving (http://www.cristinamella.com), a high-traffic blog with a contemporary look serving a daily dose of inspiring ideas and affordable solutions.

Source: Cristina Mella, Founder and Managing Director Cristina Mella-Latino Living, +1-914-630-4935 (office), info@cristinamella.com

Levelup.com Breaks the Alexa Top 2,000 Sites in the World

Busca Corp announced today that on Sunday July 19th Levelup.com –www.levelup.com) our flagship site and an integral part of the Busca Corp Network — has cracked Alexa’s Top 2,000 sites in the world. With over 10 million total network page views, Levelup.com has transformed into one of the top sites in Mexico and Latin America.

“The growth of Levelup.com is a testament to the 60 Billion Dollar Video Game market,” says Ramon Toledo, President of Busca Corp Media Network. “Through our partnership with Prodigy MSN we are well positioned as the #1 Video Game Site for the Latin American and U.S. Hispanic audience.”

Prodigy MSN is the most popular website in Mexico with over 23 million users and features a wide array of world-class services, such as Windows Live Hotmail, Windows Live Messenger, as well as video, news, and the latest in entertainment, lifestyle and sports. Our partnership aims to target the rapidly expanding video game user base which in the 1980’s meant mostly males under the age of 20 but today includes both male and female gamers under the age of 35.

Levelup.com publishes user-generated video game content alongside professionally produced media content that offers tips, strategies, reviews, comments and a place to share experiences with a fully engaged online community. With its unique platform, Levelup.com has experienced strong and steady growth since its launch in 2007.

Levelup.com also recently entered, and is aggressively attacking, the U.S. Hispanic Market and, is opening a largely untapped demographic with huge potential.

Source: Busca Corp

Mundet, the Wonderful Apple Soft Drink Centenario Promotion

Mundet announces the first winner of its national Centenario promotion — Julissa from Calexico, California. This contest commemorates the 100+- year heritage of Mundet, offering exciting prizes under special gold bottlecaps that can be found on Mundet Manzana Verde (Green Apple) and Sidral (Original Red Apple) Mundet bottles.

Mundet, the delicious apple-based soft drink which has been a part of the Mexican heritage since the early 20th century, is celebrating its 100+-year heritage with an exciting Centenario promotion. Consumers have the opportunity to win exciting instant-win prizes located under special gold bottlecaps found on Mundet Green Apple and Sidral Mundet glass bottles. The grand prizes are Centenarios, Mexican bullion coins created in 1921 to honor the 100-year anniversary of Mexico’s independence from Spain, with an approximate value of $1,500 each. Additional prizes include T-shirts and teddy bears.

The first Centenario prize winner was Julissa from Calexico, CA. The Centenario promotion is national in scope. Consumers still have a chance to win prizes, including more Centenario coins, because the promotion is scheduled to run through May, 2010, or until all prizes are awarded.

Mundet soft drinks are known for their unique and delicious real-apple flavor. Sidral Mundet does not contain any flavoring (natural or artificial), since its unique flavor comes from real apples. Mundet is popular with adults and children, and is considered by many to have health benefits due to its pasteurization process and since it does not contain caffeine. Many Mexican mothers use Mundet as a hydration fluid for their children.

Since 1988, Mundet soft drinks have been distributed in the United States exclusively by Novamex (www.novamex.com). Mundet is currently one of the best-selling Mexican soft drinks in the US. Novamex is a leader in the marketing and distribution of authentic Mexican products in the United States, including Jarritos, Mineragua and Mundet, delicious soft drinks with the great authentic flavor of Mexico. In additional to product sales, marketing and distribution, Novamex provides educational and sports opportunities to children and youth in high-Hispanic markets throughout the United States, and assists hundreds of churches and non-profit organizations through the donation of soft drinks that can be sold for fundraising purposes.
Source: Mundet

Hispanic Travel Market

Hispanic Travel Market

Hispanic Travel Market

Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole.  As the Hispanic population grows, so does their amount of travel. They are taking more trips, spending more money.  Airlines, hotels, convention and visitor bureaus have all caught on and are starting to work to attract Hispanic consumers. Hispanics are interested in learning more about other cultures and have money to spend. While before, they may have traveled closer home and taken more low-key vacations, today they seem to be traveling more and farther to explore and broaden their horizons.
• Hispanic travel volume was up 20 percent from 2000 to 2002 (increasing from 64.1 million to 77.1 million person-trips), much higher than the two percent growth of travelers overall

• A majority of Hispanic person-trips are for leisure (77%), of which visiting friends or relatives is the ultimate goal for many (43%)

• Entertainment trips (16%) and outdoor recreation (8%) make up smaller shares of Hispanic person-trips

Hispanic Travel Market Research

Hispanic Travel Market Research

• The states that attract the greatest number of Hispanic travelers include California, Texas and Florida. Nevada, Arizona, and New Mexico are also popular destinations

• Hispanic households spend an average of $480 on a trip, excluding spending on transportation to their destination

• One third (33%) of trips by Hispanic households include children under 18 years old, significantly higher than for overall traveling households in the U.S. (24%)

Source: TIA

Bilingual Hispanics Media Use

When Hispanics turn on their televisions over half of them are tuning into an English language show. Read how Bilingual Hispanics live with ease in both worlds.

According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless of whether their language preference at home is English (43%), or Spanish (52%), are turning to either language to meet their needs. When Hispanics turn on their televisions over half of them are tuning into an English language program.

Younger viewers are not the dominating presence in front of the English language small screen. Hispanics, aged 18-34, are actually less likely (54%) than older Hispanics, aged 55+, to prefer English language television (61%). And:

  • 52% of Hispanics aged 35-54  prefer English language television.
  • 45% percent of Hispanics with children in the household say that they prefer Spanish language television.
  • 63% of Hispanic households without children are highly likely to prefer English television
  • 80% of College educated Hispanics prefer English language television

Mixing languages does not complicate the lives of United States Bilingual Hispanics who are living with ease in both worlds – one that is in English and the other that is in Spanish, concludes the report.

The person playing that Spanish beats music on radio is most likely to be a Hispanic female (51%), as they are more likely than Hispanic males (38%) to tune into Spanish radio. Among radio preferences overall, Hispanics are practically split as 49% stated that they listen to English language radio while 45% percent listen to Spanish language radio.

  • Hispanics aged 55+ are more likely to prefer radio in English than in Spanish (56% vs. 38%)
  • Among those 35-54, half (50%) prefer radio in English.
  • Hispanics, aged 18-34, are practically split among preference as 46% prefer English and 47% prefer Spanish radio.
  • 55% of all Hispanics said that their language preference for the Internet is English.
  • 39% of Hispanics age 18-34 prefer Spanish language internet sites
  • 42% of Hispanic females prefer Spanish when surfing the web compared to just twenty nine percent (29%) of Hispanic men

53% of Hispanics read the news and they are looking for information in both languages:

  • 53% in English to find out the current affairs in their local U.S. city
  • 33% in Spanish to follow up with the news in their home country
  • 44% read Spanish newspapers that cover news in their community in the United States. 57%, with an annual household income under $50,000, do so

Cynthia Pelayo, Ipsos senior research manager, says “… many US Hispanics continue to speak primarily Spanish, among their peers, family and friends, to watch television in Spanish and to be involved in cultural community events that are mostly conducted in Spanish.”

She goes on to note that their innate skill to utilize either language is an advantage in functioning in US institutions while preserving their Hispanic heritage.

Bilingual Advertising Campaign Pepsi Next
Hispanic Acculturation Process
I am a Wise Latina Too!
When it comes to a kid's television-viewing habits, the mom's language can matter.

With a sample of this size, notes the report, the results are considered accurate within ± 3.1 percentage points, 19 times out of 20, of what they would have been had the entire population adult homeowners in the U.S. been polled. These data were weighted to ensure the sample’s regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau.
Source: Jack Loechner – http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=100359&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=hispanic&page_number=0

Pepsi Optimism Project Finds Most Americans See the Glass Half Full

Pepsi Optimism Project releases new data stating Americans are optimistic about the future. (PRNewsFoto/PepsiCo)

Pepsi Optimism Project (POP) Finds Most Americans See the Glass as Half Full

Pepsi’s Second National Survey Reveals Americans Are Even More Optimistic than in 2008

Despite mixed economic signals and other tough issues facing the country, most Americans are optimistic. According to the second survey issued on behalf of the Pepsi Optimism Project (POP), Americans are more optimistic now than in 2008 about their:

  • Relationships with family and friends (91% vs. 81%);
  • Overall well-being (88% vs. 84%);
  • Health (86% vs. 78%);
  • Finances (77% vs. 64%);
  • Chances of finding love (70% vs. 61%).

In fact, this new research shows us that 96% of Americans are optimistic about their futures and believe in each other.

“In 2008, our POP research informed us that there was a collective and contagious sense of optimism pervading the youth mindset. This year we see that same spirit of optimism is not only pervasive among the millennial generation but across all demographics,” said Frank Cooper, CMO of portfolio brands, Pepsi-Cola North America Beverages. “Representing a brand that has become synonymous with the spirit of youth and optimism, those of us at Pepsi are continuously encouraged by the resilience of Americans, across all ages, races, sex, location and economic background, people are embracing optimism, even in the most uncertain of times.”

The POP survey, which was conducted by an independent research firm, found that Americans most often associate the words “hope,” “confidence” and “success” with optimism. Americans now are more optimistic than last year about most aspects of their lives, except their careers. Other findings include:

Americans thrive together:

  • They have faith in each other: 89% of Americans believe that when challenged, they rise to the occasion;
  • They feel that witnessing or participating in live events, including music (84%), speeches (78%) and theater (69%) helps increase their levels of optimism;
  • 67% of Americans recently witnessed or participated in an event that made them feel optimistic;
  • Relationships trigger optimism, with 91% reporting that connections with family and friends provide the greatest source of optimism

The face of optimism is changing in America:

  • 72% of African-Americans are significantly more likely than whites (53%) or Latinos (60%) to expect more good things to happen to them than bad;
  • African-Americans (62%) were significantly more likely to associate the word “necessary” with optimism than whites (51%) and Latinos (52%);
  • The sense of optimism is stronger on Wall Street than on Main Street, with 64% of city dwellers stating they are more likely to be optimistic about an economic recovery than their non-metro counterparts (53%);
  • Public figures inspire optimism among Americans; the five most inspirational Americans reported were Lance Armstrong (78%), Michael J. Fox (74%), Barack Obama (70%), Tiger Woods (70%), Oprah Winfrey (68%) and Michelle Obama (65%)

“It is interesting to see that optimism is fostered by people coming together. Whether through live concerts, sporting events or speeches, Americans have high hopes in each other,” said Cooper. He also noted that Pepsi has spearheaded and supported a variety of activities this year that celebrate and cultivate optimism in American culture, including:

  • The MLB All-Star Charity Concert presented by Pepsi and starring Sheryl Crow: This free concert was attended by thousands of people in St. Louis and resulted in millions of dollars in charitable donations.
  • Refresh the World Symposium: Pepsi partnered with Spike Lee and Howard University in January to host a live symposium during the Presidential Inauguration week, featuring more than twenty leading experts on education, economy, hip hop and Black America.
  • Dear Mr. President: Pepsi invited Americans and people all over the world to submit personal messages to be shared as part of an open letter to the president, suggesting what should be “refreshed” in the new administration.

POP Survey Criteria

Approximately 1,280 Americans ages 18 and older were surveyed from June 11 through June 15 and June 18 through June 22, 2009 as part of the Pepsi Optimism Project, an ongoing study tracking the national level of optimism on a quarterly basis, by measuring the national state of optimism via a composite score. The national optimism score is derived from scoring and totaling American’s responses to survey questions about their overall sense of optimism, their sense of optimism about their personal lives, their optimism about the world and their optimism about the future. Optimism levels are broken down into five categories, including “Very Optimistic” (scores between 200-161), “Optimistic” (scores between 160-121), “Neutral” (scores between 120-81), “Pessimistic” (80-41), “Very Pessimistic” (40-0). Currently, the nation’s optimism score is 143, concluding that Americans today are “optimistic.”

The Optimism Survey was conducted on behalf of PepsiCo by StrategyOne, a full-service, strategic consulting firm based in New York, N.Y. The interviews were conducted via telephone using the field services of Opinion Research Corporation (ORC), incorporating a rigorous methodology including random digit dialing to ensure national representation, and computer-assisted telephone interviewing for optimal accuracy. An additional sample of Hispanics (N=186) and African-Americans (N=170) were surveyed in order to obtain a readable base size for each group. The margin of error for the total sample of adults (N=1,000) is +/- 3.1% at the 95% level of confidence, which means that in 95 out of 100 times that a sample of this size is drawn, the results would not vary by more than 3.1 percentage age points in either direction.

Pepsi-Cola North America Beverages

The Pepsi-Cola North America Beverages (PCNAB) portfolio features market-leading liquid refreshment beverages, including the Pepsi, Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category. PCNAB is a division of PepsiCo, which offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

Source: Pepsi Co.

GOT MILK? Summer Milkshake Recipes

GOT MILK? Partners with Acclaimed BLD Pastry Chef to Share Summer Milkshake Recipes

Personality in a cup - New Hispanic flavors

Personality in a cup – New Hispanic flavors

There’s a saying that you could tell people’s personalities based on the types of drink they enjoy. A person who likes a chocolaty beverage, for example, could be described as sweet and indulgent, while someone who likes fruity drinks could be described as carefree and fun. Pastry Chef Mariah Swan of Los Angeles-based BLD & Grace Restaurants says the same could be said for those who enjoy milkshakes. Just in time for summer parties and socials, Swan and BLD have partnered with the California Milk Processor Board (CMPB), the creator of GOT MILK? to share delicious, decadent and whimsical milkshake recipes for treat-lovers to enjoy during the hot days of the season.

“Milk is not only a healthy beverage, it’s also the base for many fun drinks like milkshakes,” says Swan, a graduate of the California School of Culinary Arts and a pastry chef at BLD for two-and-a-half years. “Drinking a milkshake brings out the kid in everyone, but each flavor highlights a person’s personality.”

GOT MILK? Summer Milkshake Recipes

Available exclusively on www.gotmilk.com/recipes, Swan has created summer milkshake recipes for those who cannot resist this good old-fashioned treat. She features one-of-a-kind milkshakes in her menu, each carefully created to bring out a unique personality. They include:

1) Blueberry Malt Milkshake – blueberry, a typical summertime fruit combined with milk and vanilla ice cream for people who are jovial and who like an unexpected twist in their drink

2) Frozen Mexican Chocolate – a decadent drink blending cocoa powder, milk, cinnamon and brownies on ice for those who do not know the word “compromise”

3) Salted Caramel Milkshake – a treat consisting of milk, vanilla ice cream, caramel sauce and salt topped with whipped cream for people who consider themselves sassy and sweet

“These milkshakes are more than a treat,” says CMPB Executive Director Steve James. “They’re an absolute delight for kids of all ages. This milkshake program is one of the ways the CMPB hopes to educate consumers about the many creative ways they can incorporate milk in their diets.”

To also catch the favorite milkshake recipes of various political, entertainment and sports personalities that include San Francisco Mayor Gavin Newsom, Sacramento Mayor Kevin Johnson, Los Angeles City Council President Eric Garcetti, High School Musical and Dancing with the Stars Personality Monique Coleman and San Diego Padre slugger Adrian Gonzalez, please log on to www.gotmilk.com/recipes.

Source: California Milk Processor Board

Honoring Judge Sonia Sotomayor a new line of products

I am a Wise Latina Too!

I am a Wise Latina Too!

A line of products to celebrate the historic Confirmation of Judge Sonia Sotomayor to the Supreme Court

New York, August 7th – Cristina Mella, the entrepreneur and founder of Cristina Mella-Latino Living has launched a line of products honoring Judge Sonia Sotomayor and her historic confirmation to the Supreme Court of the United States. All products (from T-Shirts and coffee mugs to greeting cards and small gifts) are designed with the logo I am a Wise Latina Too!

“My goal is to recognize the amazing achievement of Judge Sonia Sotomayor and to provide Latinas with a line of stylish and colorful everyday products and accessories to show their Latin pride” explains Latino Living founder Cristina Mella. “I think that ‘Wise Latina’ is a sentence that resonates with many Latin women because in our culture Wise or Sabia implies a richness of life experiences and a way of seeing life” – continued Cristina Mella.

All I am a Wise Latina Too! products are available online at http://www.wiselatinatoo.com

About Cristina Mella-Latino Living

A native of Spain living in New York for the last twenty years, Cristina Mella is a Home and Lifestyle specialist with a Latin heart, an American mind and a European touch. Cristina appears regularly on TV, radio and print as a lifestyle personality sharing tips and practical advice and inspiring Latin families to live their best lives in the USA. Cristina is also the founder and creative director of Cristina Mella-LatinoLiving (http://www.cristinamella.com), a high-traffic blog with a contemporary look serving a daily dose of inspiring ideas and affordable solutions.

Source: Cristina Mella, Founder and Managing Director Cristina Mella-Latino Living, +1-914-630-4935 (office), info@cristinamella.com

Levelup.com Breaks the Alexa Top 2,000 Sites in the World

Busca Corp announced today that on Sunday July 19th Levelup.com –www.levelup.com) our flagship site and an integral part of the Busca Corp Network — has cracked Alexa’s Top 2,000 sites in the world. With over 10 million total network page views, Levelup.com has transformed into one of the top sites in Mexico and Latin America.

“The growth of Levelup.com is a testament to the 60 Billion Dollar Video Game market,” says Ramon Toledo, President of Busca Corp Media Network. “Through our partnership with Prodigy MSN we are well positioned as the #1 Video Game Site for the Latin American and U.S. Hispanic audience.”

Prodigy MSN is the most popular website in Mexico with over 23 million users and features a wide array of world-class services, such as Windows Live Hotmail, Windows Live Messenger, as well as video, news, and the latest in entertainment, lifestyle and sports. Our partnership aims to target the rapidly expanding video game user base which in the 1980’s meant mostly males under the age of 20 but today includes both male and female gamers under the age of 35.

Levelup.com publishes user-generated video game content alongside professionally produced media content that offers tips, strategies, reviews, comments and a place to share experiences with a fully engaged online community. With its unique platform, Levelup.com has experienced strong and steady growth since its launch in 2007.

Levelup.com also recently entered, and is aggressively attacking, the U.S. Hispanic Market and, is opening a largely untapped demographic with huge potential.

Source: Busca Corp

Mundet, the Wonderful Apple Soft Drink Centenario Promotion

Mundet announces the first winner of its national Centenario promotion — Julissa from Calexico, California. This contest commemorates the 100+- year heritage of Mundet, offering exciting prizes under special gold bottlecaps that can be found on Mundet Manzana Verde (Green Apple) and Sidral (Original Red Apple) Mundet bottles.

Mundet, the delicious apple-based soft drink which has been a part of the Mexican heritage since the early 20th century, is celebrating its 100+-year heritage with an exciting Centenario promotion. Consumers have the opportunity to win exciting instant-win prizes located under special gold bottlecaps found on Mundet Green Apple and Sidral Mundet glass bottles. The grand prizes are Centenarios, Mexican bullion coins created in 1921 to honor the 100-year anniversary of Mexico’s independence from Spain, with an approximate value of $1,500 each. Additional prizes include T-shirts and teddy bears.

The first Centenario prize winner was Julissa from Calexico, CA. The Centenario promotion is national in scope. Consumers still have a chance to win prizes, including more Centenario coins, because the promotion is scheduled to run through May, 2010, or until all prizes are awarded.

Mundet soft drinks are known for their unique and delicious real-apple flavor. Sidral Mundet does not contain any flavoring (natural or artificial), since its unique flavor comes from real apples. Mundet is popular with adults and children, and is considered by many to have health benefits due to its pasteurization process and since it does not contain caffeine. Many Mexican mothers use Mundet as a hydration fluid for their children.

Since 1988, Mundet soft drinks have been distributed in the United States exclusively by Novamex (www.novamex.com). Mundet is currently one of the best-selling Mexican soft drinks in the US. Novamex is a leader in the marketing and distribution of authentic Mexican products in the United States, including Jarritos, Mineragua and Mundet, delicious soft drinks with the great authentic flavor of Mexico. In additional to product sales, marketing and distribution, Novamex provides educational and sports opportunities to children and youth in high-Hispanic markets throughout the United States, and assists hundreds of churches and non-profit organizations through the donation of soft drinks that can be sold for fundraising purposes.
Source: Mundet

Hispanic Travel Market

Hispanic Travel Market

Hispanic Travel Market

Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole.  As the Hispanic population grows, so does their amount of travel. They are taking more trips, spending more money.  Airlines, hotels, convention and visitor bureaus have all caught on and are starting to work to attract Hispanic consumers. Hispanics are interested in learning more about other cultures and have money to spend. While before, they may have traveled closer home and taken more low-key vacations, today they seem to be traveling more and farther to explore and broaden their horizons.
• Hispanic travel volume was up 20 percent from 2000 to 2002 (increasing from 64.1 million to 77.1 million person-trips), much higher than the two percent growth of travelers overall

• A majority of Hispanic person-trips are for leisure (77%), of which visiting friends or relatives is the ultimate goal for many (43%)

• Entertainment trips (16%) and outdoor recreation (8%) make up smaller shares of Hispanic person-trips

Hispanic Travel Market Research

Hispanic Travel Market Research

• The states that attract the greatest number of Hispanic travelers include California, Texas and Florida. Nevada, Arizona, and New Mexico are also popular destinations

• Hispanic households spend an average of $480 on a trip, excluding spending on transportation to their destination

• One third (33%) of trips by Hispanic households include children under 18 years old, significantly higher than for overall traveling households in the U.S. (24%)

Source: TIA

Bilingual Hispanics Media Use

When Hispanics turn on their televisions over half of them are tuning into an English language show. Read how Bilingual Hispanics live with ease in both worlds.

According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless of whether their language preference at home is English (43%), or Spanish (52%), are turning to either language to meet their needs. When Hispanics turn on their televisions over half of them are tuning into an English language program.

Younger viewers are not the dominating presence in front of the English language small screen. Hispanics, aged 18-34, are actually less likely (54%) than older Hispanics, aged 55+, to prefer English language television (61%). And:

  • 52% of Hispanics aged 35-54  prefer English language television.
  • 45% percent of Hispanics with children in the household say that they prefer Spanish language television.
  • 63% of Hispanic households without children are highly likely to prefer English television
  • 80% of College educated Hispanics prefer English language television

Mixing languages does not complicate the lives of United States Bilingual Hispanics who are living with ease in both worlds – one that is in English and the other that is in Spanish, concludes the report.

The person playing that Spanish beats music on radio is most likely to be a Hispanic female (51%), as they are more likely than Hispanic males (38%) to tune into Spanish radio. Among radio preferences overall, Hispanics are practically split as 49% stated that they listen to English language radio while 45% percent listen to Spanish language radio.

  • Hispanics aged 55+ are more likely to prefer radio in English than in Spanish (56% vs. 38%)
  • Among those 35-54, half (50%) prefer radio in English.
  • Hispanics, aged 18-34, are practically split among preference as 46% prefer English and 47% prefer Spanish radio.
  • 55% of all Hispanics said that their language preference for the Internet is English.
  • 39% of Hispanics age 18-34 prefer Spanish language internet sites
  • 42% of Hispanic females prefer Spanish when surfing the web compared to just twenty nine percent (29%) of Hispanic men

53% of Hispanics read the news and they are looking for information in both languages:

  • 53% in English to find out the current affairs in their local U.S. city
  • 33% in Spanish to follow up with the news in their home country
  • 44% read Spanish newspapers that cover news in their community in the United States. 57%, with an annual household income under $50,000, do so

Cynthia Pelayo, Ipsos senior research manager, says “… many US Hispanics continue to speak primarily Spanish, among their peers, family and friends, to watch television in Spanish and to be involved in cultural community events that are mostly conducted in Spanish.”

She goes on to note that their innate skill to utilize either language is an advantage in functioning in US institutions while preserving their Hispanic heritage.

Bilingual Advertising Campaign Pepsi Next
Hispanic Acculturation Process
I am a Wise Latina Too!
When it comes to a kid's television-viewing habits, the mom's language can matter.

With a sample of this size, notes the report, the results are considered accurate within ± 3.1 percentage points, 19 times out of 20, of what they would have been had the entire population adult homeowners in the U.S. been polled. These data were weighted to ensure the sample’s regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau.
Source: Jack Loechner – http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=100359&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=hispanic&page_number=0

Sprint Lets Soccer Fans Enjoy the Game Now

CONCACAF Gold Cup(TM) series kicks off on July 3 with live streaming and exclusive tournament mobile content available only on the Sprint Now Network(TM)

Mexican Soccer Legend Luis Roberto Alves ‘Zague’ joins Sprint at select games nationally

OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ — Sprint (NYSE: S) — As an official sponsor of the popular 2009 CONCACAF Gold Cup(TM) tournament, Sprint brings soccer fans closer to their favorite sport than ever before with exclusive mobile content, available only on the Sprint Now Network(TM). For the first time, fans can be a part of the action by experiencing full-length live streaming of the games directly on their Sprint TV-capable phones. Through their phones, subscribers will also have front row seats to follow CONCACAF Gold Cup(TM) from the opening game kickoff in Los Angeles to the finals in New York with real-time game updates about their teams playing in the tournament, related news and tournament statistics, among other fun features.

Sprint Lets Soccer Fans Enjoy the Game Now

Sprint Lets Soccer Fans Enjoy the Game Now

Additionally, Sprint has teamed up with one of the most popular Mexican soccer legends, Luis Roberto Alves “Zague”, to provide a one-of-a-kind pre-game experience at select matches in some U.S. cities.

“Soccer is a way of life, not only for me but for all fans. It’s so exciting to see how Sprint has created the perfect synergy between sports and technology,” Zague said. “As a former soccer player, I am thankful to join a partnership where soccer fans are able to stay connected to the game by receiving up-to-the-minute information.”

At the games, fans can visit Sprint Mobile Experience to try firsthand how easy it is to enjoy real-time matches on the go on a wide range of Sprint phones.

Exclusive Sprint CONCACAF Gold Cup(TM) content

Developed in partnership with Univision Movil, only Sprint subscribers will have exclusive access to CONCACAF Gold Cup(TM) on their phones. Subscribers can visit sprint.com/copa on their mobile phones to enjoy:

— Live streaming of full-length games available for the first time ever on mobile devices

    -- Video highlights of goals, top plays and commentary! (1)
    -- Text alerts for results, game reminders and the latest team news
    -- Breaking news, photo galleries and TV schedules
    -- Ringers, screensavers and fight songs

“With the CONCACAF Gold Cup(TM), Sprint continues its commitment in solidifying partnerships that ignite our Hispanic subscribers’ passions, like soccer,” explained Kymber Umana, Hispanic marketing manager for Sprint. “Our ability to give our customers exclusive tournament content directly on their Sprint mobile phone is a sure bet that they will never miss a part of the CONCACAF Gold Cup(TM) action this summer.”

Finally, Sprint’s sponsorship includes a national television spot during Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted online creative banners on soccer and social networking sites and a website,www.sprint.com/copa. Sprint pays tribute to soccer fans with an exciting and humorous commercial titled, “‘Life or Futbol’, with Sprint you can have both,” that can be seen via a 30-second TV spot featuring the Sprint exclusive Samsung Instinct(R) s30(TM)(2). Existing customers will also receive informative newsletters and emails detailing exclusive content available on the most popular Sprint phones.

For more information about the CONCACAF Gold Cup(TM) tournament and to get a list of all the upcoming games, visit http://concacaf.com/competitions/goldcup/2009/history.aspx. Visit www.sprint.com/copa to learn about Sprint exclusive content available to subscribers.
Source: Sprint

Salsarita’s Fresh Cantina Strong Growth in First Half of 2009

Rapidly Growing Fresh-Mex Franchise Opens Four New Restaurants; Signs Agreements for 28 New Locations with Goal of 200 Restaurants by 2012

Salsarita's Fresh Cantina, one of the nation's fastest growing, fast-casual Mexican restaurant chains

Salsarita’s Fresh Cantina, one of the nation’s fastest growing, fast-casual Mexican restaurant chains

CHARLOTTE, N.C., June 22 /PRNewswire/ –Salsarita’s Fresh Cantina, one of the nation’s fastest growing, fast-casual Mexican restaurant chains has experienced great success in 2009 with the opening of four new restaurants and signed agreements for 28 more locations in the U.S. and Puerto Rico. The company is currently closing in on its first hundred restaurants with the goal of opening 200 restaurants by 2012.

With new locations opening across the country, the company is quickly gaining brand recognition and a reputation for quality and legendary hospitality. Despite the economic downturn, Salsarita’s has announced that Minneapolis,Jacksonville, Detroit, Raleigh-Durham, Birmingham, Nashville, Upstate New York and Baltimore will be key markets for its 2009 expansion plans.

“We are very excited about the progress we’ve made in the first half of 2009 and are looking to expand our high-quality, Fresh-Mexican concept to new and existing markets across the country,” said Paul Mangiamele, president and CEO, Salsarita’s Fresh Cantina. “With successful penetration in select southern and northeastern markets, Salsarita’s is setting its sights on building a nationally competitive franchise brand.”

Most recently, Salsarita’s opened two restaurants in Charlotte, NC and single units in Murfreesboro and Knoxville, TN.A 20 unit store development agreement was signed in the Upstate New York region and agreements with franchisees have been signed in Clarence, NY, Overland Park, KS, Greenville, NC and Puerto Rico.

Salsarita’s is currently looking for qualified candidates with food service, operations or real estate experience to join its team as area representatives, area developers or single-unit franchisees. The estimated initial investment is between$296,700 and $577,100 depending on the real estate selection ranging from 2,200 to 2,700 square-feet, which is inclusive of the $25,000 franchise fee. The company’s comprehensive training and support program includes a three-week Burrito Boot Camp at the corporate headquarters, pre- and post-grand opening on-site support and ongoing business coaching.

“With more customers visiting fast-casual concepts instead of traditional full-service, sit-down restaurants, Salsarita’s is well positioned to succeed during this time of economic uncertainty,” said Mangiamele. “Fresh-Mexican is an up and coming concept and Salsarita’s fills this growing niche in the franchise industry.”

Salsarita’s specializes in serving made-to-order burritos, tacos, tortilla, pizza’s and taco salads. Prepared fresh-daily in each restaurant, guests can enjoy high-quality dishes featuring ground beef, grilled chicken, grilled steak, or pork, grilled shrimp and fresh vegetables. Salsarita’s also offers a choice of 13 delicious fillings and four homemade salsas. Every order is prepared in full view of customers in a 700-square-foot display kitchen with a contemporary Hispanic motif.
Source: Salsarita’s Fresh Cantina

The Proposal with Bullock and Reynolds Depicts Real Life

Majority of U.S. Singles Would Have Green Card Wedding; High Percentage of Single Online Daters Would Marry Foreign Strangers for Cash

Hispanics Polled on Love

Hispanics Polled on Love

MIAMI BEACH, Fla., June 28 /PRNewswire/ — In The Proposal, last week’s #1 movie in America, Sandra Bullock is a Canadian in need of a Green Card, and so she gets engaged to her American assistant, played by Ryan Reynolds. Are Green Card marriages really that prevalent in today’s day and age? Last month, leading online dating websites Date.com (http://www.date.com), Matchmaker.com (http://www.matchmaker.com), and Amor.com (http://www.amor.com), polled their members to see if they would walk down the aisle for reasons other than love.

The majority of U.S. male and female singles, ranging in ages from 18 – 55+, voted yes to a sham marriage so that a foreigner could remain in the Country; a high percentage said they would be willing to marry strangers for cash. Surprisingly, the majority of men would marry a complete stranger who they’ve only met via a blind date, while the majority of women would marry an ex-boyfriend.

“With so many Americans affected by the recession, we’re not surprised to see that many single online daters would be willing to trade the sanctity of marriage for money,” said Shira Zwebner, Relationship Advisor for Date.com, Matchmaker.com and Amor.com.”

In a new survey of thousands of online daters nationwide, we asked: Sandra Bullock and Ryan Reynolds star in The Proposal, a movie about a US citizen engaged to his Canadian boss so she can stay in the Country and get her Green Card. Would you marry someone so they could stay in The United States?

Following are the complete results:
Men Women
Yes 58.8% 60.9%
No 29.4% 34.8%
We also asked: If you would be willing to have a Green Card marriage, who would you wed so that they could stay in the Country?

Following are the complete results:
Men Women
A blind date 29.6% 11.1%
An ex-boyfriend/girlfriend 14.8% 22.2%
My best friend’s relative 11.1% 20.6%
A stranger for cash 14.8% 16.7%
My boss 8.4% 10.3%
Gay friend’s lover 3.7% 1.0%
Source: Avalanche, LLC