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Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan

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Multichannel promotion allows fans to participate online, on-site or by texting

NORTHBROOK, Ill., June 24 /PRNewswire/ –It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans.

Created to bring fans closer to a legend of “the beautiful game,” Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor game with one of the most exciting soccer players in history – former MNT captain Luis Roberto Alves, also known as “Zague.”

The sweepstakes is part of the activities surrounding Allstate’s third consecutive year as a sponsor of the Mexican National Team and is being announced as players prepare for the highly-anticipated June 24 exhibition match against Venezuela at the Georgia Dome in Atlanta.

“Allstate is a very proud sponsor of the Mexican National Team and we are excited to be able to offer this exclusive experience to two fans to be able to watch their team with one of its legends,” said Georgina Flores, senior marketing manager at Allstate.

Mexican soccer legend, former MNT player and ex-captain of the team, Luis Roberto Alves “Zague,” has teamed up with Allstate over the past three years to add to the excitement and passion for the sport and to convey to fans that on and off-the field, protection is the right move. Sharing the team’s last game in the United States with him will be a once in a lifetime experience for a lucky winner and guest.

“This year has been full of excitement surrounding the performance and results for the qualifying games for both the Gold Cup and the World Cup. I’m thrilled to once again team up with my friends at Allstate, a company that’s always been committed to the Hispanic community,” commented ‘Zague’. “I look forward to joining the thousands of fans during the upcoming matches of the U.S. tour and I can’t wait to meet the winners of this year’s sweepstakes in Dallas.”

The promotion officially ‘kicks off’ on June 24, 2009, and is open until September 1, 2009. There are three ways for participants to enter and consumers can enter in English or Spanish:

  • Enter online at www.proteccioneslajugada.com – the official Web site of Allstate’s MNT sponsorship
  • Text “ZAGUE” to 49737 (standard rates apply)
  • Visit the Allstate booth at Futbol Fiesta in Atlanta on June 24 and/or San Diego on June 28

There is one entry permitted per person. For rules and the official entry form, visit www.proteccioneslajugada.com

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate(R)” slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,700 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.
Source: Allstate Insurance

seek to be worth knowing rather than be wee known - deep truth

seek to be worth knowing rather than be wee known – deep truth

Dr Pepper Ads, Tour Target Young Latinos

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Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage.

“Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a statement. “Hispanic young adults are living the best of both worlds: they’re bicultural and bilingual. Unlike previous generations, today’s young Latinos literally have one foot in each culture and Vida23 celebrates their way of life.”

TV and radio spots will kick off the campaign, with Dr Pepper ads featuring a song created specifically for the effort, called “La La La Life/Vida23.” The song was written and performed by Cucu Diamantes and Andres Levin, founder of the band Yerba Buena. The song is available for download at www.vida23.com, the Web site for the campaign. Here, consumers can also re-mix their own of the song, and download ringtones as well.

Dr Pepper Vida23 - Dr Pepper ads

Dr Pepper Vida23 – Dr Pepper ads

Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers.

Agency Lopez Negrete in Houston is handling.

A Southwest regional tour, starting this week and featuring a mobile dance club, also supports. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, Calif. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.

“The young Hispanic consumer drives a large share of volume for Dr Pepper,” said Morales. “The Hispanic population is already large and expected to reach 60 million by 2020, growing three times faster than non-Hispanics. This program is aimed to connect with . . . Latino consumers, and invite them to revel in life to the 23rd power.”

Heartache quote

Heartache quote

Source: Adweek -Yana Polikarpov