SOBO Concepts LLC, owner of Surropa.com, a leading online store for fashion and products showcasing top Latin American brands and designers, today debuted its new “Condorito Fuerza Chile!” t-shirt to show support and provide financial assistance for disaster relief in Chile.
“As a U.S. company that represents the best of Latin American brands and Latin-influenced products, we also have a responsibility to support what’s happening in this region of our world, and reach out to help,” said Dean Schwartz, President of SOBO Concepts. “Our thoughts are with the Chilean people, and this t-shirt is just a small gesture of support and financial assistance for those suffering from the devastation.”
SOBO and Surropa will donate all profits from the sale of the Condorito Fuerza Chile t-shirt to the Red Cross in support of relief efforts in Chile.
SOBO was inspired to create a relevant t-shirt that conveys both the emotion and hope of Chile’s tragic situation, and Condorito was a natural fit. Created by Chilean cartoonist René Rios, Condorito is a beloved Latin American cartoon character already featured on limited-edition designs at Surropa.com through SOBO’s license. On the t-shirt, Condorito holds the Chilean flag above the words Fuerza Chile, or “stay strong, Chile,” a phrase often heard in the aftermath of the country’s natural disaster. The shirt is available in men’s and women’s designs and sizes, and retails for $24.95 USD.
Earlier this year, SOBO created a t-shirt to support relief efforts in Haiti featuring the phrase, “Through the tears, we are with you,” a line from a popular Haitian song. The shirt is also available for men and women on Surropa.com, and all profits are being donated to Yele.org. “Our ‘Through the tears we are with you’ was in response to Haiti’s unimaginable tragedy, and our desire and responsibility to help,” said Schwartz.
Surropa.com is the ultimate online shopping destination for fashion apparel and merchandise from top Latin American brands and designers. Surropa offers an assortment of contemporary designs including t-shirts, hoodies, art and trendsetting products inspired by Latin American style and culture. Follow Surropa on Facebook, MySpace and Twitter or check out our blog.
About SOBO Concepts
SOBO Concepts LLC is an apparel and e-commerce company based in Miami, FL. SOBO Concepts “creates the style” for brands by designing custom apparel and merchandise for sale or promotional use. With a full range of services from product design and development to ecommerce solutions including sourcing, warehousing, distribution and customer service, SOBO Concepts makes it easy for companies to extend their brand and revenue potential.
Media contact: Kristin Seigworth, Kristin@soboconcepts.com, 888-513-6245, c: 920-602-2307