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Latinos Online 2012 Study

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A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visitors in June 2012 and consumed an average of 20.5 hours per month per visitor.

Latinos Online Study | PhotoOther important discoveries included in the report are:

  • Mexicans consumed 7.8 hours/month per visitor on social networks
  • Politics sites saw a 384% growth in the a month of visitors since last year
  • 81.7% of the Mexican internet audience watched online videos
  • The biggest amount of visitors to retail sites were made in Hardware and Computer Software
  • 3 of 5 internet visitors in Latin America are 35 or younger
  • Venezuela, Colombia and Mexico have the youngest users online
  • Google sites are the most visited destination in Mexico, Facebook has the most activity
  • Mexicans access instant messaging, blogs and photography sites more than the global average
  • Facebook leads and will continue to grow; LinkedIn and Tumblr have an impressive growth in Mexico
  • 8.7 hours consumed on Facebook on average per visitor in Mexico. 90% penetration in Mexico
  • Youtube is the most popular entertainment site in Mexico, reaching 76% of the audience
  • Mexican users see 157 videos on average per user
  • Mexican visitors of business/finance sites is still the lowest in the region.
  • Windows Live Messenger is overwhelmingly the favorite of Mexico.
  • Sites for lifestyle, in particular those focusing on women and family visits lead the community.
  • Education sites attract 42% of Web population in Mexico.
  • The UNAM is the most visited site in Mexico in the Education category.
  • Mexico leads together with Chile in traffic of mobile devices connected in the region.
  • Brazil and Mexico are the most used tablets.
sometimes people with the worst past end up creating the best futures | #inspirational #quote

sometimes people with the worst past end up creating the best futures

Source: comScore

Image: Shutterstock

Selling online from North America to Latin America

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A grow­ing number of U.S. online retailers and consumer brand manufacturers are taking that challenge on by setting up shop and selling online in Latin America.

It wasn’t quite the same as graduating from the e-commerce school of hard knocks, but after six years of trial and error Tradercom USA Inc. has learned some valuable lessons about what works—and what doesn’t—in selling online in Latin America.

In 2006, Tradercom CEO Federico Torres set out to build an online retailing business in Latin America from a base in the U.S. To carve out a niche in Latin America’s growing business-to-consumer e-commerce market, which eMarketer estimates will grow about 110% from $29.70 billion in 2011 to $62.42 billion in 2016, Tradercom had ambitious plans to build a web store in multiple countries and offer steep discounts on well-known American products such as Fossil watches and Weber grills that are not always available through merchants in Latin America.

Latin America E-Commerce - Selling Online to Latin America

Latin America E-Commerce – Selling Online to Latin America

But selling online in a foreign country is never easy, especially in Latin America, a fast-growing and still-developing e-commerce arena where U.S. merchants face several substantial barriers to entry, including big tariffs and government red tape, sketchy local delivery options, and plenty of cultural differences. “There is a huge opportunity for U.S. web merchants such as us to develop a significant e-commerce business in Latin America, but there are significant challenges that we had to work our way through.” Torres says. “It took us a long time, lots of patience and a willingness to always try a new approach to build up a steady base of shoppers.”

Today Tradercom is an estab­lished and growing online retailing company. The e-retailer carries a web inventory of about 100,000 SKUs and sells online in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela. Sales for the web-only retailer are on track to reach $8 million in 2012, double its 2011 sales.

Tradercom is one of a grow­ing number of U.S. online retailers and consumer brand manufacturers setting up shop and selling online in Latin America. The market already includes 25 U.S. companies ranked in the Top 300 Latin America, which in 2011 had combined web sales of $1.43 billion, up 32.4% from $1.08 billion in the prior year.

And more North American online retailers are seriously eyeing Latin America for a new interna­tional opportunity or expanding their existing base of operations. For example Apple Inc. (No. 11), which has been selling computer hardware online in Latin America for several years, in December 2011 launched an iTunes store with a catalog of 20 million song titles for Brazil and 15 other countries in Latin America.

Consumers in Latin America also are big fans of mobile commerce and social media, and looking to conve­niently shop online for the products they can’t find in local stores, says Kent Allen, principal and founder of The Research Trust, a San Francisco-based e-commerce and retailing industry research firm with clients in the U.S. and Latin America. “There’s only a handful of global e-commerce markets left where there are still lots of ground-floor opportunities to be the next category-killer web store, hot niche player or even the next Amazon, and that’s Latin America,” Allen says. “E-commerce in Brazil, Mexico and other parts of the region are still in an early growth stage and that’s attracting the attention of lots of U.S. merchants.”

Source: Internet Retailer

#wordsofwisdom

#wordsofwisdom

Body language meaning in Colombia

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Today we will discover the body language meaning in Colombia

  • Colombian women will often substitute the gesture of holding forearms for a handshake.
  • Men shake hands with direct eye contact.
  • Once a friendship has developed, greetings become warmer and a lot more hands on –  men will embrace and pat each other on the shoulder (known as an “abrazo”) and women kiss once on the right cheek.
  • If you are visiting on business and happen to tour a factory, it is polite to shake hands with those workers nearest you.
  • Etiquette and propriety are important that is why these Colombian girls sit up very straight! - Body language meaning in Colombia

    Etiquette and propriety are important that is why these Colombian girls sit up very straight! – Body language meaning in Colombia

    Etiquette and propriety are important in Colombia, therefore, avoid placing your feet on a table or other piece of furniture, and avoid yawning in public and eating on the streets.

  • Tapping the underside of the elbow with the fingers of the other hand suggests that someone is ‘stingy.’
  • To indicate that you have finished eating, place the knife and fork horizontally across the plate.
  • Hands should be kept visible when eating.
  • Resting elbows on the table is considered bad manners.
  • Women visitors should be especially sensitive about making any glance or gesture that might be considered flirtatious.
  • Colombians are termed as ‘indirect communicators’ – this means there is more information within body language and context rather than the words, i.e. if you ask someone to do something and they reply ‘I will have to see’, it would be up to you to read their body language and realize that they can not do it.
do your thing

do your thing

Meet the Colombians!!!

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A total of 882,000 Hispanics of Colombian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

A total of 882,000 Hispanics of Colombian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

A total of 882,000 Hispanics of Colombian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

Colombians in this statistical profile are people who self-identified as Hispanics of Colombian origin; this means either they themselves are Colombian immigrants or they trace their family ancestry to Colombia. Colombians are the seventh-largest population of Hispanic origin living in the United States, accounting for 1.9% of the U.S. Hispanic population in 2008. Mexicans constituted 30.7 million, or 65.7%, of the Hispanic population.1

This statistical profile compares the demographic, income and economic characteristics of the Colombian population with the characteristics of all Hispanics and the U.S. population overall. It is based on Pew Hispanic Center tabulations of the 2008 American Community Survey. Key facts include:

• Immigration status. Two-thirds of Colombians (66.5%) in the United States are foreign born compared with 38.1% of Hispanics and 12.5% of the U.S. population overall. Most immigrants from Colombia (58.7%) arrived in the U.S. in 1990 or later. Less than half of Colombian immigrants (48.8%) are U.S. citizens.

• Language. A majority of Colombians (57.5%) speak English proficiently.2 Some 42.5% of Colombians ages 5 and older report speaking English less than very well, compared with 37.3% of all Hispanics

• Age. Colombians are older than Hispanics overall. The median age of  Colombians is 36, which is the same as the median ages of the U.S. population; the median age of all Hispanics is 27.

• Marital status. Colombians are more likely than Hispanics overall to be married—50.4% versus 46.5%.

• Fertility. One-in-five (21.6%) Colombian women ages 15 to 44 who gave birth in the 12 months prior to the survey were unmarried. That was less than the rate for all Hispanic women—38.8%—and the rate for U.S. women—34.5%.

• Regional dispersion. Colombians are concentrated in the South (46.8%), mostly in Florida (31.9%), and in the Northeast (37.3%), mostly in New York (16.1%) and New Jersey (12.9%).

• Educational attainment. Colombians have higher levels of education than the Hispanic population overall. Some 30.3% of Colombians ages 25 and older—compared with 12.9% of all U.S. Hispanics—have obtained at least a bachelor’s degree.

• Income. The median annual personal earnings for Colombians ages 16 and older were $25,460 in 2008; the median earnings for all U.S. Hispanics were $21,488.

• Poverty status. The share of Colombians who live in poverty, 11.0%, is similar to the rate for the general U.S. population (12.7%) and lower than the rate for Hispanics overall (20.7%).

• Health Insurance. One-quarter of Colombians (26.4%) do not have health insurance compared with 31.7% of all Hispanics and 15.4% of the general U.S. population. Additionally, 16.6% of Colombians younger than 18 are uninsured.

• Homeownership. The rate of Colombian homeownership (53.0%) is higher than the rate for all Hispanics (49.1%) but lower than the 66.6% rate for the U.S. population as a whole.
Percentages are computed before numbers are rounded. 2 Colombians ages 5 and older who report speaking only English at home or speaking English very well. Source: Pew Hispanic