Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook. Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on “Like” placards to update their Facebook feed with a “Like” about a pool, spa, extreme sports, food and more all found at the Coca-Cola Village. Also, if teens were photographed by one of the event’s official photographers the RFID technology automatically tagged everyone in the photo and uploaded it to each relevant Facebook profile.
Every day the Village was open up to 650 people attended. Those 650 people each posted on average 54 pieces of Coke branded content on their Facebook profile, driving 35,000 Coca-Cola Facebook messages each day. Talk about amplifying an event!
Check out the video to see how it all worked. Huge “WOOHOO” to Coca-Cola Israel!