by Claudia Havi Goffan
Hispanic Market Dog Food Launch Evaluation: Beneful Healthy Fiesta
While some companies are still hesitant about tackling the Latino market; Purina goes for it, hook, line and sinker.
Last July, Purina launched a new Beneful dog food flavor to appeal to Latino dog owners called Healthy Fiesta. Maybe these pooches have inherently acquired the Latino culture and that makes them crave tomatoes and avocados? I guess my dog, if I had one, would love to have good and juicy steaks. Oh, wait. That actually applies. Will Hispanics really choose chow for their pups based on a Latino sounding brand?
My concern with my pet’s food, Sundance (the oldest cat I know), is how healthy it is for her and not that it tastes like salsa. Well, I’d love her to be able to taste whatever she pleases but her health comes first. And to this day, pet food companies have a long way to go to earn my trust.
I still say, kudos to Purina for being so daring. But maybe next time, the research should be focused on what Hispanic dog owners’ concerns are. I may be mistaken, so I would love to hear the opinion of all of you Latino pet-parents. Would you give your puppy Beneful Healthy Fiesta? Why?
The commercial is pretty much like all of the Beneful ads and here it is for you to enjoy.
Hispanic Market Dog Food Launch: Beneful Healthy Fiesta 🙂