Target Latino: Press Releases
Contact: Andrea Garcia, garc5018@bellsouth.net, (770) 331-5439 – Target Latino
FOR IMMEDIATE RELEASE
FORMAL MARKETING HANDOVER CEREMONY TO CAPTURE THE LATINO MARKET
Target Latino, a community project founded and led by Claudia Goffan where top Atlanta Marketing Latino leaders assist American companies develop strategies to capture the Latino Market.
The goal of the project is to change the American companies’ perception of the Latino Market through actual hands-on experience.
Why do companies need Latino marketing guidance? Due to the mainstream perception that the Latino Market has low buying power, and that there is not enough information regarding this market, American companies are spending top dollar on poor marketing tactics. Translating marketing materials into Spanish is not the only answer; a complete and professional marketing plan is a good first step.
Formal Marketing Strategy Handover Ceremony to capture the Latino Market
Formal Marketing Strategy Handover Ceremony to capture the Latino Market
Target Latino is excited about the opportunity to present the marketing strategies, developed by our members, in a formal ceremony to the American companies’ participants in the project.
For more information, please, visit www.targetlatino.com.
The Marketing Strategies Handover ceremony will take place on Friday October 10th, 2003 from 11:30AM to 1:30PM at the Latin-American Association.
The Latin-American Association is located at:
2750 Buford Highway
Atlanta, GA 30324
tel (404) 638-1800
CONTACT: Andrea Garcia at garc5018@bellsouth.net
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