Blogging loses appeal for US teenagers

A U.S. study has indicated that US teenagers are losing interest in blogging and switching to shorter and more mobile forms of communication.

Blogging loses appeal for US teenagers - But teens are not using Twitter in large numbers. While teens were bigger users of almost all other online applications, Twitter was an exception, the study found.

Blogging loses appeal for US teenagers – Facebook and Twitter fall to the bottom of the list. Only 19% believe that posts from friends influence them to make a purchase, and 11% cite posts from brands.

The number of 12 to 17-year-olds in the US who blog has halved to 14% since 2006, according to a survey for the Pew Internet and American Life Project. It suggests they prefer making short postings on social networking sites, and going online on mobile phones.

But the study also found a modest rise in blogging by those aged 30 and older. The increase from 7% in 2007 to 11% in 2009 is believed to be responsible for the prevalence of blogging within the overall adult internet population remaining steady at roughly 10%.

Micro-blogging

The study released on Wednesday found that blogging had steadily declined in popularity among both teens and young adults to 14%.

As the tools and technology embedded in social networking sites changed, and use of the sites continued to grow, young people appeared to be exchanging “macro-blogging” for “micro-blogging” with status updates, it concluded.

Amanda Lenhart, a senior researcher for Pew and the lead author of the study, told the Associated Press that the ability to do status updates had “kind of sucked the life out of long-form blogging”.

More young people – 55% of 18-29 year-olds and 27% of 12-17 year-olds – were also accessing the internet from their mobile phones, increasing the need for brevity. One student said teenagers had lost interest in blogging because they needed to type quickly and “people don’t find reading that fun”.

But teens are not using Twitter in large numbers. While teens were bigger users of almost all other online applications, Twitter was an exception, the study found.

Ms Lenhart doubts that blogging will disappear. She believes those who blog for personal reasons will instead focus more often on important events such as a wedding, a trip or the birth of baby.

Source: BBC

Social sites eclipse e-mail use

Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report.

The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites.

Social sites eclipse e-mail use - Facebook is grabbing more and more of web users' time.

Social sites eclipse e-mail use – Facebook is grabbing more and more of web users’ time.

Interest in the category is growing four times faster than the other top four sectors, said the report. In the UK one in every six minutes of the average web user is spent at a social site, it found.

“Social networking has become a fundamental part of the global online experience,” said John Burbank, chief executive of Nielsen Online in a statement.

“Social networking will continue to alter not just the global online landscape, but the consumer experience at large,” he said.

Nielsen measures interest in categories by the percentage of the web audience that regularly visit such sites. The latest statistics suggest that 65.1% of web users use web e-mail but 66.8% are turning up at social network sites.

This means, said Nielsen, that about one in every 11 minutes a web user is online is spent at one of the sites Nielsen counts in its “Member Communities” category which includes both blogs and social network sites.

Of these sites, Facebook has highest average time per user, found Nielsen.

The researchers also found that social networking sites are managing to reach a very broad swathe of web users. The fastest growing segment of users turning up and using social sites over the last year was among 35-49 year olds.

In particular, the report noted, almost a quarter of Facebook’s users were known to be over 50 years old.

More and more people want to get at their favourite social site and update via mobile, found Nielsen. In the UK the numbers of Britons looking at a social site via their phone was up 249%.

Source: BBC

Mobile To Outpace Desktop Web By 2013

Looking ahead to 2014, Gartner estimates that 3 billion of the world's adult population will be able to conduct transactions via mobile or Internet technology.

Looking ahead to 2014, Gartner estimates that 3 billion of the world’s adult population will be able to conduct transactions via mobile or Internet technology.

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That’s an even more aggressive outlook than Morgan Stanley’s projection that the mobile Web will outstrip the desktop Web in five years.

Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.

But the firm warns that many sites still are not optimized for the mobile Web, even though cell users expect to make fewer clicks on their phones than on a PC. To successfully expand into mobile, publishers will have to reformat sites from the small form-factor of handheld devices.

Looking ahead to 2014, Gartner estimates that 3 billion of the world’s adult population will be able to conduct transactions via mobile or Internet technology. “Cash transactions will remain dominant in emerging markets by 2014, but the foundation for electronic transactions will be well underway for much of the adult world,” according to the firm.

In a more qualitative prediction, Gartner says that by 2015, context will be as key to mobile consumer services and relations as search engines are to the Web. Where search provides the key method for organizing information and services on the Internet, context will be critical to delivering personalized user experiences on smartphones.

“Context will center on observing patterns, particularly location, presence and social interactions. Furthermore, whereas search was based on a ‘pull’ of information from the Web, context-enriched services will, in many cases, prepopulate or push information to users,” stated the report. New offerings like Google’s “Near me now” feature — providing information on nearby business and services based on a mobile user’s location — come to mind in that vein.

Gartner added that any Web company that doesn’t become a mobile context provider risks handing over customer ownership to a competitor that is providing location-aware or other services that create context for users. As Gartner expects Facebook to be the hub of the social Web by 2012 (it’s not already?), it should also play a key role in social networking to mobile phones.

Three important issues are raised in the article by MediaPost on the Gartner research.

 

Mobile To Outpace Desktop Web By 2013

Mobile To Outpace Desktop Web By 2013

1. Most companies have not optimized their websites for the Mobile Web. To have a good presence on the Mobile Web, an adjusted website for the device must be set in place.

2. Context will be key for mobile just as search engines are for the Web. The context will be able to service the user personalized relevant content (in time).

3. Search engines were based upon pulling information to users at their request, mobile on the other hand will be able to prepopulate or push information on unique aspects as the context, the person and content wanted at that point of time.

Companies need to start thinking about any implications the Mobile Web might have for their business and target groups. Fast consecutive occuring life-cycles will make it much more difficult to intervene when the mobile has come to its peak of importance. A technology like Augmented Reality, which is going to grow the coming years, will even grow further by this, where it could be possible that Proximity Marketing will have a second more contextually relevant chance. Last but not least, this could impact media convergence as well, where TV, PC and Mobile will blend into new cross-media experiences which shall depend much on Mobile as well.

What is your take on this?

Source: Gartner Research

Kids of Spanish-speaking Hispanic moms watch less TV

When it comes to a kid’s television-viewing habits, the mom’s language can matter.

When it comes to a kid's television-viewing habits, the mom's language can matter.

When it comes to a kid’s television-viewing habits, the mom’s language can matter.

Researchers at Johns Hopkins University School of Medicine surveyed 1,347 women who had children ages 35 months to 4 years to assess just how much time the kids spent in front on the tube. They knew that young children of white mothers and young children of Hispanic mothers watched similar amounts of TV (we’ll go out on a limb here and say “too much”), but they seemed to think there might be some variables to be explored within those numbers and perhaps, down the road, interventions to be found.

They were right on the former. The latter remains to be seen. The researchers found that kids of English-speaking Hispanic moms and kids of Spanish-speaking Hispanic moms watched about the same amount of TV during their first year (yes, yes, infants watching any TV…). But by the second and third years, children of the English-speaking moms watched more, a lot more.

The abstract was published online Monday in the February issue of Archives of Pediatrics & Adolescent Medicine.

Maybe TV simply is less important to Spanish-speaking Hispanic moms, the researchers speculated, or maybe there are fewer Spanish-language shows for toddlers.

Regardless, they conclude: “These findings highlight the need to further understand sociocultural factors that influence television viewing habits in young Hispanic children. Interventionists should consider such factors when designing interventions targeting television viewing in young Hispanic children. Additionally, these findings emphasize the need for researchers to appreciate the heterogeneity of the Hispanic population when describing health behaviors and outcomes in this population.”

And if you’re wondering why this is relevant, the researchers point out in the study’s introduction: “Excessive television viewing in early childhood is associated with a multitude of negative health outcomes, including obesity, attention problems, and sleep troubles. … Additionally, Hispanic children face disparities in many health outcomes,18 some of which may be associated with early television habits.”

Source: Tami Dennis, Los Angeles Times – Orlando Sentinel

Consumer Searches on Life Insurance Climb

Target Latino’s note: What I would like to know is  if the growth of the U.S. aging population has an impact on the growth in life insurance searches.

Consumer Searches on Life Insurance Climb

Consumer Searches on Life Insurance Climb

Searches for life insurance information grew to 16.6 million queries, an increase of 15 percent versus the previous year, as more consumers turned to the Web to research policies.

“As more Americans utilize the Internet to research life insurance policies for themselves or family members, it is increasingly important for insurers to have a strong brand presence online,” said comScore director Susan Engleson. “Now more than ever, the Internet is playing an important role in this complex financial planning decision and insurers are experiencing varying degrees of success at meeting online consumers’ needs.”

Consumer Searches on Life Insurance Climb

In 2009, searches containing the term ‘life insurance’ grew 15 percent from the previous year to reach 16.6 million searches. During the same time period, consumers requested 2 million online quotes for life insurance, demonstrating Americans’ increased comfort and reliance on the Internet when shopping for complex financial services.

_________________________________________________________________

Total Searches on Phrases Containing the Term ‘Life Insurance’*

2009 vs. 2008

Total U.S. – Home/Work/University Locations

Source: comScore Marketer

Searches (MM)

2008       2009     Percent Change

Life Insurance Searches       14.4       16.6         15%

_________________________________________________________________

*Based on broad match of the search term “life insurance”

An analysis of the top insurance sites visited following searches including the term “life insurance” revealed that MetLife.com was the most frequented insurance site visited as a result of the search, with 5.8 percent of total search clicks (paid and organic) landing on MetLife.com. NewYorkLife.com was the second most referred site with 2.8 percent of search clicks, followed by StateFarm.com with 2.5 percent.

_________________________________________________________________

Top Insurance Sites Visited as a Result of ‘Life Insurance’ Searches*

Q4 2009

Total U.S. – Home/Work/University Locations

Source: comScore Marketer

% of Referred Search Clicks for

‘Life Insurance’ Searches

MetLife.com                          5.8%

NewYorkLife.com                      2.8%

StateFarm.com                        2.5%

SelectQuote.com                      1.7%

Accuquotelife.com                    1.6%

GerberLife.com                       1.5%

RelianceLife.com                     1.4%

GlobeontheWeb.com                    1.2%

Prudential.com                       1.2%

HSBC.com                             1.1%

_________________________________________________________________

*Based on broad match of the search term “life insurance”

Ms. Engleson continued, “The Web gives insurers another touch point to engage with consumers on various levels. Whether it’s providing information on coverage options or fulfilling a quote request, the Internet often represents a critical decision-making phase in the life insurance purchase funnel.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Mobilizing the Millennials

Mobilizing the Millennials

Mobilizing the Millennials

A foundation to promote youth philanthropy, an interactive game to promote financial literacy, and electronic budget journals for daily “wealth watching” are among the award-winning ideas generated at the recent Youth Summit sponsored by the Peter G. Peterson Foundation and Mobilize.org.

The summit brought together young people from around the United States to discuss issues affecting members of the millennial generation, such as high rates of unemployment and student debt. Their discussions in work groups led to the development of solutions, which were then voted upon by the group, with the winning proposals receiving funding from Mobilize.org.

First place winner was Daniel Kaufman of Sacramento, California, whose One Percent Foundation calls on young people “to make a collective impact by making recurring donations of 1% of their annual income through a single funding entity.”
2nd Place: Gaming for Our Future, Eric Heis, 27,(Washington, DC) and Nicola Moore, 27, (Washington, DC)
Interactive web-based game to raise fiscal awareness, utilizes social networking and multiplayer components.

3rd Place: Wealth Watchers International, Edward Sandrick, 25, (Naperville, Illinois)
Enables users to enter and manage daily spending into an electronic budget journal on their PDA or smartphone.

4th Place: You Are Your Business, Alicia Holmes-Busby, 32, (Dallas, TX)
Establishes a two semester financial literacy program for older teens that focuses on the “business of self” by utilizing a peer educator program.

5th Place: MyImpact.org, Chris Golden, 20, (Coventry, CT) and Nick Troiano, 20, (Milford, PA)
Utilizes a “volun-tweet” application, which measures impact of Millennial volunteerism on Twitter and encourages volunteering through social networking.

Economic Challenges Facing the Millennial Generation – Mobilizing the Millennials

The Millennial generation faces giant hurdles in putting its economic future on a sustainable path. Currently, 30% of young Americans born between 1976 and 1996 are uninsured — more than any other generation. Additionally, these young Americans experience the highest rate of unemployment and more debt than any other age group. The average Millennial is burdened with $27,000 in student loan debt after college, and $2000 in credit card debt that doubles by age 35.

PGPF and Mobilize.org recognize that young Americans must take a greater role in protecting their economic futures, and are providing the tools, resources, and forum necessary to enable today’s Millennial leaders to work collaboratively to execute solutions to a variety of economic issues.

About Mobilize.org
Mobilize.org is an all-partisan network dedicated to educating, empowering, and energizing young people to increase our civic engagement and political participation. For more information, visit www.mobilize.org.

About the Peter G. Peterson Foundation
PGPF is dedicated to increasing public awareness of the nature and urgency of key economic challenges threatening America’s future and to accelerating action on them. To address these challenges successfully, we work to bring Americans together to find sensible, long-term solutions that transcend age, party lines and ideological divides in order to achieve real results. For more information, see www.PGPF.org.

Hispanics social media marketing strategy – a must

Any company that comes in contact with online Hispanic consumers would be negligent not to include them on its social media marketing strategy. The focal point should be the identification of the technologies and social media channels that are a strategic fit.

By Havi Goffan

Any company that comes in contact with online Hispanic consumers would be negligent not to include them in its social media marketing strategy.

Any company that comes in contact with online Hispanic consumers would be negligent not to include them in its social media marketing strategy.

U.S.-based Hispanic consumers are significantly more likely to participate in online social media than their non-Hispanic counterparts, making a social media strategy a must for any marketer wanting to reach this group online, according to a new report from Forrester Research Inc.

The research findings are as follows:

Online Hispanics are more involved and likely to listen to word-of-mouth

  • 69% of 3,000 online Hispanics are Spectators, meaning that they watch, read or listen to what others have created online.
  • Only 42% of non-Hispanics online are Spectators

Online Hispanics are more active

  • 40% of online Hispanics have the highest level of online activity and are characterized as Creators, meaning that they take part in such online activities as blogging, publishing web pages and uploading audio and video.
  • Only 12% of non-Hispanics online consumers participate in these activities.

Online Hispanics have a higher level of “Influentials”

  • 77% of online Hispanic adults take part in some sort of online social activity: Forrester characterized this group as influential, reporting that on average 60% tell friends and family about products that interest them.
  • more than 70% of all Hispanics surveyed said they stay with brands they like, suggesting that marketers who successfully build relationships with them now will have advocates for the long term.

Why are Hispanics more predisposed toward online social networking?

  • First, Hispanics are customarily early adopters of entertainment technologies, and this corresponds online to the use of video, audio and other related social media technologies such as blogging.
  • Second, Hispanic culture emphasizes the group over the individual, therefore Hispanic consumers tend to look to others for advice or agreement on product choices.
  • Third, according to research, “even though many U.S.-born Hispanic consumers prefer to use the Spanish language, many media publishers and marketers in the U.S. don’t offer this option. Social networking provides Hispanics with opportunities to fill that online gap by contributing their own Spanish-language content”, Forrester says.

Hispanics social media marketing strategy – a must

Any company that comes in contact with online Hispanic consumers would be negligent not to include them on its social media marketing strategy. The focal point should be the identification of the technologies and social media channels that are a strategic fit.

Inside Hispanic America

by Claudia “Havi” Goffan

Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article

What is life like in America for Hispanic Americans?  What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare?  We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in the Hispanic market, to provide “The College World Reporter” readers with her own views from inside Hispanic America. Here is our interview:

Claudia "Havi" Goffan - Hispanic Marketing Expert and CEO of Target Latino

Claudia “Havi” Goffan – Hispanic Marketing Expert and CEO of Target Latino

Q.Could you give us an inside look at Hispanic or Latino life?

A. To fully understand the Hispanic market, you need to analyze it by country of origin, level of acculturation, age, sex, marital status and educational level. Although some generalizations can be made, they have to be understood as such and not as an answer to comprehending the culture.

Let’s talk about some of the generalizations about the Hispanic culture. The very first one that comes to mind is about family being the first priority, the children are celebrated and sheltered and the wife usually fulfills a domestic role. Hispanics have a long Roman Catholic tradition and this usually implies quite a fatalistic outlook where destiny is in the hands of God. Latin American educational system is based on emphasis on the theoretical, memorization and a rigid and very broad curriculum. It follows the French schooling system and it translates into people who are generalists and look at the big picture as opposed to specialists, like in the U.S. Hispanics are highly nationalistic, very proud of long history and traditions.

Hispanics have difficulty separating work and personal relationships and are sensitive to differences of opinion. Hispanics fear loss of face, especially publicly and shun confrontation, where truth is tempered by the need for diplomacy. Title and position are more important than money in the eyes of Hispanic society. Etiquette and manners are seen as a measure of breeding and it follows an “old world” formality. Dress and grooming are status symbols whereas in the U.S. appearance is secondary to performance. The aesthetic side of life is important even at work.

Q. Tell us about the purchasing power of the U.S. Hispanics?

A. According to the University of Georgia’s Selig Center for Economic Growth in 2004 the nation’s largest minority group controlled $686 billion in spending. The community’s purchasing power comprises the world’s ninth biggest economy and it’s larger than the GNP of Brazil, Spain or Mexico. Hispanic purchasing power is projected to reach as much as $1 trillion by next year (2010) being the main drivers of the surge in Hispanic consumer influence the increasing education levels, labor force composition, household characteristics and accumulation of wealth. The fastest-growing occupational categories for Hispanics are higher paying managerial and professional jobs.

Q. What about Hispanics’ Healthcare Access?

A. I will quote a new analysis by the Pew Hispanic Center that indicates that six-in-ten Hispanic adults living in the United States who are neither citizens nor legal permanent residents lack health insurance. According to this same study, the share of uninsured among this group (60%) is much higher than the share of uninsured among Latino adults who are legal permanent residents or citizens (28%), or among the adult population of the United States (17%). Hispanic adults who are neither citizens nor legal permanent residents tend to be younger and healthier than the adult U.S. population and are less likely than other groups to have a regular health care provider. Just 57% say there is a place they usually go when they are sick or need advice about their health, compared with 76% of Latino adults who are citizens or legal permanent residents and 83% of the adult U.S. population.

Overall, four-in-ten (41%) non-citizen, non-legal permanent resident Hispanics state that their usual provider is a community clinic or health center. These centers are designed primarily as “safety nets” for vulnerable populations and are funded by a variety of sources, including the federal government, state governments and private foundations, as well as reimbursements from patients, based upon a sliding scale (U.S. Department of Health and Human Services, 2008).

Six out of 10 Hispanics are U.S.-born - Inside Hispanic America

Six out of 10 Hispanics are U.S.-born – Inside Hispanic America

The study also reports that some 37% of Latino adults who are neither citizens nor legal permanent residents have no usual health care provider. More than one-fourth (28%) of the people in this group indicate that financial limitations prevent them from having a usual provider – 17% report that their lack of insurance is the primary reason, while 12% cite high medical costs in general. However, a majority (56%) say they do not have a usual provider because they simply do not need one. An additional 5% state that difficulty in navigating the U.S. health care system prevents them from having a usual provider. According to Pew Hispanic Center estimates, 11.9 million undocumented immigrants were living in the U.S. in 2008. Three-quarters (76%) of these undocumented immigrants were Latinos.

Regarding health status, the study reports that the Latino population in the U.S. is relatively young, and Latino adults who are neither citizens nor legal permanent residents are younger still. Some 43% of adult Latinos who are not citizens or legal permanent residents are younger than age 30, compared with 27% of Hispanic adults who are citizens or legal permanent residents and 22% of the adult U.S. population.  The youthfulness of this population contributes to its relative healthiness.

About the Hispanic experiences in the Health Care System, the Pew reports that three-fourths (76%) of Latino adults who are neither citizens nor legal permanent residents report that the quality of medical care they received in the past year was excellent or good. This is similar to the proportion of adult Latino citizens and legal permanent residents (78%) who express satisfaction with their recent health care. However, when asked a separate question – whether they had received any poor medical treatment in the past five years – adult Latinos who are neither citizens nor legal permanent residents are less likely (16%) to report any problems than are Latinos who are citizens or legal permanent residents (24%).

Among those Latinos who are neither citizens nor legal permanent residents who report receiving poor medical treatment in the past five years, a plurality (46%) state that they believed their accent or the way they spoke English contributed to that poor care. A similar share (43%) believed that their inability to pay for care contributed to their poor treatment. More than one-third (37%) felt that their race or ethnicity played a part in their poor care, and one-fourth (25%) attributed the unsatisfactory treatment to something in their medical history.

Q. What is the difference in viewpoint between young Hispanics or Latinos born and raised in the United States, and their older parents or grandparents who migrated to the U.S. from other countries?

A. The one difference that applies to all Latinos existent between non and semi-acculturated Hispanics and fully-acculturated or U.S. born Hispanics (young or old) is that whereas the non and semi-acculturated Latinos are trying to learn how to navigate the American culture, the U.S. born Hispanics or fully-acculturated know how to navigate the American culture and “learn” to navigate the Hispanic one from their family.

Q. Who are people on the rise in the Hispanic or Latino community that may become corporate leaders, or the next Sonia Sotomayor?

A. There are many Hispanics on the rise in every walk of life in the United States. Some people may not even notice of their Hispanic background because it usually comes to light when there are political issues at stake. For example, a currently retired doctor that was the Director of Cardiology of the St. Joseph’s Hospital in Atlanta was originally from Argentina. The creative that many years ago came up with the successful campaign for a drug that put the country to sleep is a Nuyorican (Puerto Rican born in New York).

Regarding known Latinos on the rise, you may want to keep an eye on Christine Arguello, Judge, U.S. District Court, Colorado; Emiliano Calemzuk, President, Fox Television Studios; Ignacia Moreno, Counsel, Corporate Environmental Programs, General Electric Company; Esther Salas, U.S. Magistrate Judge, District of New Jersey; Thomas Saenz, President and General Counsel, Mexican American Legal Defense and Educational Fund (MALDEF); Hilda Solis, Secretary of Labor; Rosa Gumatatotao Rios, United States Treasurer; Elena Rios, President & CEO, National Hispanic Medical Foundation; Enrique Conterno; President, Eli Lilly, USA and Edward Chavez, Justice, the State of New Mexico Supreme Court, among many others.

Q. What should everyone know about Hispanics or Latinos?

A. The first thing that comes to mind is the very little known fact that 6 out of 10 Latinos are U.S. born.  The second one is that the younger the generation, the higher the percentage of Hispanics in it. It is imperative to understand the new U.S. demographics when developing business strategies, city planning, new products, etc.

About Claudia Goffan: Recognized as an expert in Latino Marketing by CNN en Español, Claudia has been featured in Adweek, Hispanic Business, Univision, Telemundo and other national and international media.

A native from Buenos Aires, Argentina, Claudia has been very influential in the Hispanic markets in the U.S. and Latin America – both from a business and a community standpoint – always with outstanding results. Claudia has contributed to companies such as, The Occasions Group, The Taylor Corporation, El Banco de Nuestra Comunidad (A division of SunTrust Bank), XEROX, AT&T, BellSouth, Citibank, Papa John’s, Liberty Mutual, British Telecom, Gold’s Gym, Sherwin Williams, and Verizon, among others.

A motivator, strategic and hands-on, innovative, creative and resourceful. It has been said that her humor and presence immediately captivate audiences. She has an MBA from the University of Buenos Aires, Argentina and from the University of California, Los Angeles (UCLA), and more than 20 years specializing in Marketing and Strategic Planning both internationally and domestically. She is bilingual and bicultural in English and Spanish and fluent in Portuguese, French, and Italian.

About Target Latino: Target Latino was founded in 2003, with a vision unparalleled at the time – to show American companies the importance of the U.S. Hispanic market – not by preaching but by acting. Target Latino is a marketing consulting firm specializing in the Hispanic market and inbound strategies.  Target Latino has a long standing experience of driving results in tough economic times.  Target Latino is minority owned, and a percentage of its proceeds go to different charity causes.

So true. Great Quotes

Great quote

Latinos Online, 2006-2008: Narrowing the Gap

From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%.  In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.  Though Latinos continue to lag behind whites, the gap in internet use has shrunk considerably.

For Latinos, the increase in internet use has been fueled in large part by increases in internet use among groups that have typically had very low rates of internet use.  In particular, foreign-born Latinos, Latinos with less than a high school education, and Latinos with household incomes of less than $30,000 experienced particularly large increases in internet use.

Whereas Latinos gained markedly in overall internet use, the pattern of home internet access changed very little.  In 2006, 79% of Latinos online that had internet access at home, while in 2008, this number was 81%.  White and black internet users show a similar leveling off.  In 2006, 92% of white internet users had a home connection, compared with 94% in 2008. In 2006, 84% of African American internet users had a home connection, compared with 87% in 2008.

While there was little increase in the likelihood of having a home connection among internet users from 2006 to 2008, rates of broadband connection increased dramatically for Hispanics, as well as for whites and blacks.  In 2006, 63% of Hispanics with home internet access had a broadband connection; in 2008 this number was 76%.  For whites, there was a 17 percentage point increase in broadband connection from 65% to 82%, and for blacks, the increase was from 63% in 2006 to 78% in 2008.

These results are derived from a compilation of eight landline telephone surveys conducted by the Pew Hispanic Center and the Pew Internet & American Life Project from February to October 2006, and from August to December 2008.  In total, the Pew Hispanic Center surveys included 7,554 adults, and the Pew Internet & American Life Project surveys interviewed 13,687 adults.

Source: Gretchen Livingston, Senior Researcher, Pew Hispanic Center
Kim Parker, Senior Researcher, Pew Social & Demographic Trends Project
Susannah Fox, Associate Director, Pew Internet & American Life Project

AARP The Magazine Now a Most Read Consumer Magazine

Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines

AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*
AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeopleGood Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world’s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.*

Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes & Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine readers have a 15% higher median household income and are 27% more likely to have graduated college with a B.A. or higher degree.

“As media fragmentation continues, AARP The Magazine bucks the trend with a 47% increase in audience over the past six years,” said Jim Fishman, SVP/Group Publisher, AARP Media. “By joining PeopleGood Housekeeping and Sports Illustrated as one of only four publications in the top 10 reach magazines to see growth in the recent MRI wave, AARP The Magazine further reinforces its effectiveness in reaching a vast and influential audience.”

As online activity grows and Facebook reports its fastest-growing demographic is age 55+ (ComScore, March 2009), AARP The Magazine’s online property (www.aarpmagazine.org) also experienced tremendous growth, gaining more than 1 million internet users. It is one of only five magazines that saw an increase of this magnitude.

In addition to AARP The Magazine, AARP’s media properties consist of AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community; www.AARP.org; AARP TV’s original programs My Generation and Inside E Street; and AARP’s nationally syndicated radio programs.

About AARP The Magazine

With more than 35.7 million readers nationwide, AARP The Magazine (www.aarpmagazine.org) is the world’s largest circulation magazine and the definitive lifestyle publication for Americans 50+. Reaching over 24 million households, AARP The Magazine delivers comprehensive content through in-depth celebrity interviews, health and fitness features, consumer interest information and tips, book and movie reviews and financial guidance. Published bimonthly in print and continually online, AARP The Magazine was founded in 1958 and is the flagship title of AARP Publications.

About AARP Media Sales

With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP’s trusted Web portal; AARP The Magazine, AARP’s flagship publication and the world’s largest circulation magazine with over 35.7 million readers; AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; and AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community, AARP Media Sales also has sponsorships for television, radio as well as national and regional events.

*Based on number of Twitter followers as of November 18, 2009 at 1pm EST.

SOURCE AARP