Latina bloggers are a force to be reckoned with

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They are Latinas. They are strong, modern, intelligent and love to share their opinions. They are constantly contributing to the blogosphere. They are the Latina bloggers.

And, LATISM (Latinos in Social Media), a non-profit organization that groups Latinos who actively participate online, has performed an invaluable survey of over 900 Latina bloggers and has shared these incredible insights with all of us.

Thank you, LATISM!!!

Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US | Latina Bloggers Study

Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US

This is an excerpt from the LATISM survey on Latina bloggers (July 2010):

The world has certainly changed a lot since our “abuelitas” (grandmas) used to keep a secret dairy. Today’s Latinas are open-minded, opinionated and love to share their innermost  thoughts online… in two different languages!

At the same time, while they have shed certain traditions, these independent heads of households have managed to tap into the gregarious aspect of our culture: the sense of community,  which earned high marks as a main motivator to start posting.

They have succeeded at planting themselves right at the epicenter of merging worlds: between tradition and modernity, between English and Spanish, between American and Latino cultures.

The intrinsic characteristics of blogging, where the private becomes public and communities rally together around common interests, make it the perfect platform for the Latina Passion.

  • The number of blogueras has been climbing steadily for the past 10 years but the numbers really skyrocketed last year: 63% started blogging in 2009 and it’s expected to continue climbing.
  • Most feel being a Latina has helped them find sponsorships and readers but in general feel they get less opportunities compared to non-Latinas
    • Young: The largest group is between 30 and 39
    • Mothers: 83% has between 2 and 4 kids
    • Heads of household:  70% is either single, divorced or separated
  • Commitment:
    • 75% blog two or more times a week
    • 77% have invested in their own domain
  • 98% plus are active in social media
  • A surprising 72% blog primarily in English
  • Mobile:
    • 81% use their phone to tweet
    • 90% use it for FB
    • 93% use apps

You can access the full report here

Source: LATISM

You can't live your life for other people - You've got to do what's right for you, even if it hurts some people you love

You can’t live your life for other people – You’ve got to do what’s right for you, even if it hurts some people you love

New Media Usage by Racial Category

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Although cell phones are the form of new media used most for all segments, with 57% of Hispanics, 53% of African Americans, 53.9% of Asians and 49.4% of Whites regularly using, the similarities stop there.

New Media Usage by Racial Category

New Media Usage by Racial Category

Minorities have a higher regular usage of new media than Whites across all media types. They are more likely to use iPods, text on cell phones, play videogames, use video/picture phones, instant messaging online and watch videos on cell phones.

“Minorities are using new media in higher percentages, providing marketers with unique opportunities to create specific marketing plans that integrate non-traditional media options into their digital ad strategy,” Drenik said.

Source: BIGResearch

the right thing to do is not always the easiest

the right thing to do is not always the easiest

Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile

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Cherie Blair’s group proves women’s economic disadvantage of reduced ownership — and potential profits to firms in fixing…

the cellphone gender gap

  • A woman is one-fifth less likely than a man to own a mobile phone in a middle-income or poor country, a gender gap that reduces women’s safety and income possibilities as well as national wealth and companies’ revenues.
  • If men and women had similar cellphone ownership rates in these countries, there would be 300 million more cellphones in use, offering greater connectivity and productivity, according to the 2010 study “Women & Mobile: A Global Opportunity.”
  • The study, by the Cherie Blair Foundation, the GSMADevelopment Fund and Vital Wave Consulting, found that the poorer the region and the less empowered women are, the greater the gender disparity in cellphone ownership. The gap was smallest in Eastern Europe/Central Asia, at 16%; it was greatest in South Asia, at 37%. By comparison, in Western Europe more women than men have cellphones.
  • The study cites links between increased cellphone use and national income, job creation and profits.
  • For the phone industry, equal cellphone usage by gender in middle-income and poor countries would increase sales by $13 billion. Five years out, the annual gain would be $29 billion. Two-thirds of market growth is expected to be women in the next five years.
  • Just like in developed countries, women in less wealthy countries report that a cellphone improves their sense of security. In addition 85% of women in those countries say a cellphone increases their independence.
  • But the greatest opportunity is in potential productivity. 55% of female business owners in the countries say a cellphone brought them more income, vs 28% of all women with a phone, and 4 of 10 women with a phone say it increased their professional or economic opportunities.
  • Ways in which women raised income through phones include getting pricing information, executing money transfers and making employment contacts.
  • To reduce the gap, the report urges companies to market directly to women; position phones as income-producing tools; find ways to reduce costs for women; and foster incentives for developing mobile services that benefit women.
  • In her introduction, Cherie Blair writes, “What shines out of this study is that Women and Mobile represent an untapped market and great development potential that we need to embrace.”

Source: Womenomics www.20-first.com

Inhale the future, exhale the past

Inhale the future, exhale the past

Next Quote? funny inspirational quotes on every post!

US Hispanics to spend $257 billion in Telecom

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US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp.

The US Latino market tends to over-index in mobile content and US Hispanics are accessing the Internet through more and varied devices than non-Hispanics. Are you monitoring what they say about their Telecom services?

The US Latino market tends to over-index in mobile content and US Hispanics are accessing the Internet through more and varied devices than non-Hispanics. Are you monitoring what they say about their Telecom services?

BOONTON, N.J., June 28 — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power. Hispanics are the youngest race/ethnicity segment and, more importantly, have the largest percentage of people under the age of 18, a market demographic that the study says will be crucial to the survival of telecommunications providers over the next five years.

Insight Research’s market analysis study, “US Hispanic Use of Telecommunications Services 2010-2015,” takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics.

“If the future of mobile carriers depends on their getting consumers to buy their data plans, then the US Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers’ marketing departments,” says Robert Rosenberg, Insight Research. “Our study demonstrates that Hispanics are one of the most social groups online, and given the youth-orientated demographic of the US Hispanic community, they become a prime target for the newer 3G and 4G cellular services,” Rosenberg concluded.

“US Hispanic Use of Telecommunication Services 2010-2015” examines spending and usage patterns of US Hispanics for wireline, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population aswell as other minority segments, including Asian-Americans and African-Americans.

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at www.insight-corp.com/reports/hisp10.asp .

NEWS SOURCE: Insight Research Corporation

too many walls

too many walls

Next Quote? funny inspirational quotes on every post!

Do you know about people from Ecuador?

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A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

People from Ecuador in this statistical profile are people who self-identified as Hispanics of Ecuadorian origin; this means either they themselves are Ecuadorian immigrants or they trace their family ancestry to Ecuador. Ecuadorians are the ninth-largest population of Hispanic origin living in the United States, accounting for 1.3% of the U.S. Hispanic population in 2008.

A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

A total of 591,000 Hispanics of Ecuadorian origin resided in the United States in 2008, according to the Census Bureau’s American Community Survey.

Mexicans constituted 30.7 million, or 65.7%, of the Hispanic population.1

This statistical profile compares the demographic, income and economic characteristics of the Ecuadorian population with the characteristics of all Hispanics and the U.S. population overall. It is based on Pew Hispanic Center tabulations of the 2008 American Community Survey. Key facts include:

• Immigration status. Two-thirds of Ecuadorians (66.4%) in the United States are foreign born compared with 38.1% of Hispanics and 12.5% of the U.S. population overall. Two-thirds of immigrants from Ecuador (66.2%) arrived in the U.S. in 1990 or later. Nearly four-in-ten Ecuadorian immigrants (37.2%) are U.S. citizens.

• Language. Less than half of Ecuadorians (49.1%) speak English proficiently.2 Some 50.9% of Ecuadorians ages 5 and older report speaking English less than very well, compared with 37.3% of all Hispanics.

• Age. Ecuadorians are younger than the U.S. population and older than Hispanics overall. The median age of Ecuadorians is 32; the median ages of the U.S. population and all Hispanics are 36 and 27, respectively.

• Marital status. Ecuadorians are more likely than Hispanics overall to be married—50.7% versus 46.5%.

• Fertility. Two-in-ten (20.8%) of Ecuadorian women ages 15 to 44 who gave birth in the 12 months prior to the survey were unmarried. That was less than the rate for all Hispanic women—38.8%—and the rate for U.S. women—34.5%.

• Regional dispersion. Two-thirds of Ecuadorians (68.0%) live in the Northeast, and more than four-in-ten (42.5%) live in New York.

• Educational attainment. Ecuadorians have higher levels of education than the Hispanic population overall. Some 18.2% of Ecuadorians ages 25 and older—compared with 12.9% of all U.S. Hispanics—have obtained at least a bachelor’s degree.

• Income. The median annual personal earnings for Ecuadorians ages 16 and older were $23,423 in 2008; the median earnings for all U.S. Hispanics were $21,488.

• Poverty status. The share of Ecuadorians who live in poverty, 13.5%, is similar to the rate for the general U.S. population (12.7%) and below the 20.7% share among all Hispanics.

• Health Insurance. One-third of Ecuadorians (34.7%) do not have health insurance compared with 31.7% of all Hispanics and 15.4% of the general U.S. population. Additionally, 16.4% of Ecuadorians younger than 18 are uninsured.

• Homeownership. The rate of Ecuadorian homeownership (40.3%) is lower than the rate for all Hispanics (49.1%) and the U.S. population (66.6%) as a whole.
1 Percentages are computed before numbers are rounded.
2 Ecuadorians ages 5 and older who report speaking only English at home or speaking English very well.
Source: Pew Research Center