Entries by Target Latino

Translate Word of Mouth With Social Media Monitoring Tools

The abundance of content that is easy to access and consume makes launching and sustaining noteworthy online projects challenging. As social media matures, the need to measure online word of mouth and demonstrate success becomes indisputable. A comprehensive measurement plan should consist of three parts—gauging the audiences’ reactions to a brand before, during and after […]

Is Mexico the “New” China?

When it comes to global manufacturing, Mexico is quickly emerging as the “new” China. According to corporate consultant AlixPartners, Mexico has leapfrogged China to be ranked as the cheapest country in the world for companies looking to manufacture products for the U.S. market. India is now No. 2, followed by China and then Brazil. In fact, […]

Corona ‘Can Do’ With New 24-Ounce Cans

Demand for single-serve business drives Corona Extra and Corona Light brand offerings Crown Imports today announced the launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the $3.2 billion single-serve segment of the beer business. “This occasion based business already represents nearly 13 percent of dollar share in the off-premise channel. […]

10.05% of Hispanic Americans consider themselves lactose intolerant

Lactose Intolerant Hispanic Rates May Be Significantly Lower Than Previously Believed New study sheds light on self-reported prevalence rates Prevalence of lactose intolerance may be far lower than previously estimated, according to a study in the latest issue of Nutrition Today.(1)The study, which uses data from a national sample of three ethnic groups, reveals that the […]

Hispanics Preparing for Retirement Face Significant Challenges

A new report released today demonstrates that Hispanic Americans face greater challenges in obtaining a secure retirement than the average population. The paper, prepared by the Hispanic Institute think-tank and the Americans for Secure Retirement (ASR) coalition, finds that the unique challenges include a general lack of retirement preparation, less access to employer-sponsored retirement plans, […]