We all love good research and especially when it is about millennials. After all, they account for 21 percent of consumer spend and marketers look for ways to make millennial consumer shopping insights actionable. Today, marketers can use these insights to influence, reach, activate and accelerate a specific shopper along the path of purchase with added […]
If something goes wrong with your car, you’ll probably text your family first, Facebook your friends, Instagram a snapshot of your disaster, and tweet a general complaint to the rest of the world. Then you’ll get the car fixed. Probably the last thing you would do is go to the manufacturer’s Web site and fill […]
The ASPIRA Association applauds Verizon and its Chairman and Chief Executive Officer, Lowell McAdam, for strongly supporting comprehensive immigration reform. In a letter dated March 4, 2013 addressed to all the members of the bipartisan group of U.S. Senators who are working on immigration reform legislation, McAdam indicated that the need for comprehensive immigration reform […]
Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas Clorox Launches Hispanic Social Media Campaign “Hogar + Sanito en Tres Pasitos” Campaign Encouraging Hispanic Families to Have a Healthier Home. To help Hispanic families kick-off their new year, The Clorox Company, in partnership with Spanish TV network Vme, has launched […]
On July 2009 – almost two years ago – we published a report from the American Journal of Cardiology that showed that Hispanics have increased chances of lower quality bypass surgery. It seems that the disparities in health care between U.S. racial/ethnic groups have not been breached. Minority groups represent at least 28 percent of the […]