Hispanic radio listeners in more than a dozen cities tuned in to help fight against childhood cancer, raising more than $633,000 in cash and pledges during the 2nd annual ‘Promesa y Esperanza’ (Promise and Hope) radiothon to benefit St. Jude Children’s Research Hospital(R). The two-day radiothon took place October 8 – 9 in Philadelphia, Charlotte, […]
Focalyst, a reseach firm specialized in seniors and boomers, presented the results of a new study that provides valuable insights on one of the most complex segments of the U.S. Hispanic population: seniors Latino Boomers (those born between 1946 and 1964) represent approximately 10% of the U.S. Boomer segment – over 7 million consumers – […]
Hispanic Children In U.S. At Greater Risk For Obesity Than Other Ethnic/Racial Groups The prevalence of overweight in the US population is among the highest in Mexican-American children and adolescents. In a study of 1,030 Hispanic children between the ages of 4 and 19, published in the June 2009 issue of the Journal of the American […]
Economy crisis impact on Latinos examined in new Radio Bilingue series Families across the nation are feeling the dire effects of the current economic crisis but probably none more so than Latinos, who may be the hardest hit by job loss, home foreclosures, loss of health insurance and deeper poverty – topics that are the […]
NAVTEQ’s LocationPoint ad network provides a more direct way for advertisers and consumers to connect NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today released results of a new survey that illustrates just how impactful GPS-enabled location-based advertising or location aware advertising is when […]