Any company that comes in contact with online Hispanic consumers would be negligent not to include them on its social media marketing strategy. The focal point should be the identification of the technologies and social media channels that are a strategic fit. By Havi Goffan U.S.-based Hispanic consumers are significantly more likely to participate in […]
The Hispanic Association for Corporate Responsibility (HACR) to release findings of its Corporate Inclusion Index survey in partnership with the Congressional Hispanic Caucus Corporate America Task Force The Hispanic Association for Corporate Responsibility (HACR), one of the most influential advocacy organizations in the nation representing 13 national Hispanic organizations in the United States and Puerto […]
by Claudia “Havi” Goffan Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980’s: http://www.netfunny.com/rhf/ and […]
by Claudia “Havi” Goffan Winner of the Publisher’s Multicultural Award Category: Best Multicultural Awareness Article What is life like in America for Hispanic Americans? What are their thoughts and concerns about family, employment, education, religion, opportunities, and healthcare? We asked Claudia Goffan, founder of Target Latino, an Atlanta based marketing and consulting firm specializing in […]
From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. Though Latinos continue to lag behind whites, the gap in internet use has […]