Oreo Print Ad

An Ad that connects with the U.S. Hispanic Consumer

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by Claudia Havi Goffan Hispanic Advertising is about connecting…
Hispanic Market segmentation by acculturation

Understanding Hispanic Market Segmentation - Part I

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Let’s talk segmentation - Part I by Claudia Goffan  CEO of…
Reaching hispanic business

Reaching Hispanic businesses

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You may think Reaching Hispanic businesses is simple. Discover…
Finding the “right” Hispanic expertise for your company

Finding the “right” Hispanic expertise for your company

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Like one of my good teachers once said, “would you ask the…