to skew younger.” Younger Americans have been the backbone of the mobile phone market for years.
Overall, Nielsen’s survey finds the three major smartphone platforms—Apple’s iOS, RIM’s BlackBerry, and Google’s Android—in a virtual dead heat for market share, with iOS having 28 percent of the market and RIM and Android each having 27 percent—although Android’s share has been climbing very quickly. (The figures echo recent findings from Canalys that found Android has claimed the top spot in phone shipments.) However, Nielsen did find that Apple’s iOS is leading amongst smartphone owners who are Asian/Pacific Islanders, with 36 percent reporting they have iPhones. Conversely, BlackBerries were favored by African-American smartphone owners, with 31 percent saying they owned a BlackBerry device.
Nielsen’s survey covered some 56,719 people, with 13,258 responding to questions about phone purchases in the last six months.