by Claudia Goffan This is a must see…. comments welcome….
Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend...
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by Claudia Goffan This is a must see…. comments welcome….
by Claudia Goffan Consumers have changed. They are more educated, more knowledgeable. They have less time to pay attention to your message -be it on TV, radio, or your packaging at the supermarket aisle- and many more offers to evaluate. All we needed to do before was to know when and where to reach...
by Claudia GoffanMicrosoft should really think before approving a commercial like the one featuring Bill Gates and Jerry Seinfield. That is, unless their tactic is to alienate the Hispanic community. The commercial is riddled with Hispanic stereotypes. First, the “churro” (would that be a metaphor for moist and juicy for Hispanics?), then the “Conquistador”...
by Claudia Goffan Have you ever wondered about the versatility of soccer in commercials? Well… we did. Here are a few brands that use soccer in their commercials very cleverly. We will start with the most expected uses for soccer and finalize with the most original ones. We hope you enjoy them as much...
by Claudia Goffan TL: Can you give us examples of company mishaps when it comes to the Spanish language, which ones come to mind? Sandra: Hewlett Packard caused some controversy in Argentina when they introduced their products in that market. Their logo bears only the initials “HP”, and to an Argentine, it translates into...
by Claudia Goffan When I arrived to the U.S., 18 years ago, I opened a checking Account with Bank of America. It was obvious. The name, Bank of America, carried in it a familiarity that no other bank did. I, too, was born in America, the continent of America. What people do not know...
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