Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bilingual advertising campaign for Pepsi Next. But this time there are a…
Hispanic Acculturation secrets were unveiled at the Keynote Speech given by Claudia Goffan, Hispanic Marketing expert and Target Latino CEO, at Hispanic Day on the Hill and she reveals some of them on this article. As you may be aware, the…
Claudia Goffan, Hispanic Marketing professional and CEO at Target Latino, named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor Sam Brownback. Atlanta, GA – March 27, 2013 – The Kansas…
Cardinal Jorge Mario Bergoglio of Argentina was elected pope today, becoming the first pontiff from Latin America and taking the name Pope Francis. The white smoke, accompanied by the pealing of bells to eliminate any confusion, billowed from a flue…
The ASPIRA Association applauds Verizon and its Chairman and Chief Executive Officer, Lowell McAdam, for strongly supporting comprehensive immigration reform. In a letter dated March 4, 2013 addressed to all the members of the bipartisan group of U.S. Senators who…
Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. It was put together by Fast Company and it illustrates some of the best practices to going about your social media strategy and…
