Hispanic Marketing Blog is an initiative of Target Latino, a multicultural marketing consulting firm with a Latino / Hispanic twist.
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Hispanic Social Media Campaign for Clorox Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas Clorox Launches Hispanic Social Media Campaign “Hogar + Sanito en Tres Pasitos” Campaign Encouraging Hispanic Families to Have a Healthier Home To help Hispanic families kick-off their new year, The Clorox Company, in partnership...
Best Latino Advertising Campaigns 2011 by Target Latino The year is coming to an end and we decided to look for advertising campaigns in Spanish or created by Latino Ad Agencies that we consider to be the very best of 2011 and share them with...
The story behind the Benetton Word-of-Mouth (WOM) Campaign Benetton, Italy’s largest clothing company, launched yesterday, November 16, 2011, a highly controversial Word-of-Mouth (WoM) campaign. They coupled this campaign with the launch of their newly founded advocacy group for tolerance, the Unhate Foundation. The campaign...
by Claudia “Havi” Goffan Target Latino CEO Claudia “Havi” Goffan had the honor of being appointed to the Innovaro Global Lifestyles Panel as their Hispanic Market Futurist. Following is...
If the consumer won’t come to the supermarket, then the supermarket must go to the consumer Digital marketing strategies in consumer marketing Tesco Home plus is Korea’s number 2...
New Hispanic Market Dog Food Launch: Beneful Healthy Fiesta by Claudia Havi Goffan While some companies are still hesitant about tackling the Latino market; Purina goes for it, hook,...
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