Ensure a Permanent Memory of the Places Visited
All the stories, scores, photographic and filmed materials for the Buenos Aires Secrets Tour are proprietary and copyright of Moobal S.A.
These tourism operators develop their unique tour contents and services based on market needs and trends and following 5 star quality guidelines. Their present-day market is comprised of tourists from Argentina, South America, Central America and Europe.
The market segmentation study goal was the identification of the ideal target market/s in the U.S. for these original tourism offerings.
The first step was the analysis of their tourism in Argentina offerings.
Incredible and unheard of historical tour that enables a new and unique customer experience by touring cities while listening to these amazing stories of secrets, murders, famous actors/actresses, war secrets, monarchies, amongst others.
Get to know a place through activities and interaction with the place and its people in such a way that the experience will be forever branded in the tourist’s memory.
From a market segmentation standpoint these tours appeal mostly to the affluent and highly educated Baby Boomer and LGBT markets. The History Tours will also be of interest to the Jewish market.
From a content standpoint the Adventure Travel Tours attract people interested in mild to strong participation, and relaxation. The History Tours additionally captivate people interested in History, Art and Geography.
Areas of the U.S. with greater concentration of the target markets:
There are more than 78 million Boomers who possess over 50% of the discretionary spending in the United States.
Source: U.S Census Bureau – July, 5 2005
14 percent of boomers have traveled to Mexico, Central America or South America; 10 percent to the Caribbean. and 7 percent to Europe.
Source: “2005 Travel & Adventure Report: A Snapshot of Boomers? Travel & Adventure Experiences Research Report,” BY Curt Davies, AARP Knowledge Management. October 2005.
As they enter this new period of their lives, they are:
The increasing spending power of these older age groups will demand more sophisticated ‘value added’ products.
According to Advertising Age, up to 10 percent of the U.S. population in urban markets is LGBT – gay men and women spend about $514 billion a year.
Nearly 70% traveled by air for pleasure during the last year, with almost 25% traveling three times or more. More than 40% traveled by air for business.
More than TWO THIRDS attend an entertainment event at least four times a month.
Large proportions of American Jews remain tradition-bound and highly conscious of their Jewish heritage.
The average age in the American Jewish community is much older than that reported for the rest of the population. Additionally, three out of ten Jews are 50 years or older compared to one out of four non-Jews.
According to the National Jewish Population Study, 54% of all Jews 25 years or older have had some college education.
Reflecting their relatively high level of educational attainment, the Jewish population is considerably more upscale, in terms of occupation and income, than the population at large.
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